Airtel brand presentation:-by-vishal chopra,BBA-3, Mohali.

Bharti airtel
Type Public, BSE: 532454

Founded 1985 by Sunil Mittal

Headquarters New Delhi, Delhi, India

Key people Sunil Mittal (Chairman and CEO)

Industry Telecommunication

Mobile and Fixed-Line

Products
Telecommunication operator

Revenue $6 Billion

Website Bharti Group Airtel

Origin of airtel

 Bharti Tele-Ventures was incorporated

on July 7, 1995 as a company.
 Bharti Tele-Ventures received certificate
for commencement of business on
January 18, 1996.
 Bharti Cellular launched cellular
services'AirTel'in Delhi.
Origin of airtel
 Airtel comes to you from Bharti Airtel Limited,
India’s largest integrated and the first private
telecom services provider with a footprint in all
the 23 telecom circles.
 Bharti Airtel have been structured into three
individual strategic business units (SBU’s) -
Mobile Services, Airtel Telemedia Services &
Enterprise Services.
Origin of airtel
 Airtel has a number
one networking till
present.
 Airtel covers almost
every part (70%) of
india for providing
tele-communication
services
Journey of airtel

1995
- Bharti Cellular launched cellular
services'AirTel'in Delhi
 1998
- Bharti Telecom and British Telecom
formed a 51% : 49% joint venture, Bharti
BT Internet for providing Internet
services
Journey of airtel
 2000
- First Indian private fixed-line services
launched in Indore in the Madhya Pradesh
circle on June 4, 1998 by Bharti Telenet
thereby ending fixed-line services monopoly of
DoT (now BSNL).
 2001
- Bharti Telesonic entered into a joint venture,
Bharti Aquanet, with SingTel for establishing a
submarine cable landing station at Chennai.
Journey of airtel

- Bharti Telenet entered into license agreements

to provide fixed-line services in the Haryana,
Delhi, Tamil Nadu and Karnataka circles.
- Bharti Telesonic launched national long
distance services under the brand name of
IndiaOne.
- Bharti Telenet launched fixed line services in
Haryana under the brand name of TouchTel.
Journey of airtel
 2002
- Mr. Ravi Akhoury ceases to be Director of Bharti Tele.
- Ties up with SSC (Secondary School Certification)
Board, Hyderabad, where Bharti will announce SSC
results to its customers on their mobile phones.
- ICICI Bank ties up with Bharti for pre-paid mobile cards
via ATMs.
- Sunil Mittal, Chairman & Managing Director of the
company, bags Businessman of the year award by
Business India.
Journey of airtel
 2003
- Airtel breaks interconnectivity with Tata
Teleservices in Andhra Pradesh Circle.
- Punjab, Haryana get free incoming calls from
Airtel.
- Launches free additional connection to its
new subscribers in New Delhi.
- AirTel Subscribers exceed 3 million mark.
- Mr. P M Sinha resigns from the Board of
Directors of the Company with effect from
March 31, 2003.
Journey of airtel
 2005
- AirTel enrolls 50,000 customers in its mobile service in 60 days
Airtel launches video services for its GPRS customers on February 22,
2005.
- Bharti Tele-Ventures launches telecom network in Andaman & Nicobar.
- Bharti inks 5-m deal with Nokia for rural network expansion.
- Airtel introduces BlackBerry Connect in India.

 2007

- Bharti Airtel on Feb 11, has been awarded QCI-DL Shah National
Award on Economics of Quality.
- Airtel signs agreement with HTC for touch screen mobile
Position or Market image
 Globally, Bharti Airtel is the 3rd largest in-country
mobile operator by subscriber base, behind China
Mobile and China Unicom.
 In India, the company has a 24.6% share of the
wireless services market, followed by 17.7% for
Reliance Communications and 17.4% for Vodafone
Essar.
 . The mobile business provides mobile & fixed wireless
services using GSM technology across 23 telecom
circles while the Airtel Telemedia Services business
offers broadband & telephone services in 95 cities and
has recently launched India's best Direct-to-Home
(DTH) service, Airtel digital TV.
Position or Market image
 Airtel has presence in all 23 circles of the
country and covers 71% of the current
population.
 It has recently launched India's best Direct-to-
Home (DTH) service, Airtel digital TV and
make agreement with vodafone for introducing
3-G services in August.
 Airtel has also launched 16Mb/s broadband
plans in India, making it the first ISP to do so.
 Company’s 2009 sales is 373,520,000,000
and employees are 24538.
Competitive analysis
Last Price Market Cap. Sales Net Profit Total Assets
(Rs. cr.) Turnover

Bharti Airtel 406.30 154,265.70 34,014.29 7,743.84 35,357.62

Reliance Comm 266.60 55,026.96 13,610.58 2,352.93 45,126.46

Idea Cellular 80.30 24,893.76 9,916.45 1,008.21 10,060.79

Tata Comm 510.00 14,535.00 3,749.43 515.95 9,125.92

TataTeleservice 33.55 6,365.10 2,041.88 -159.60 2,426.28

MTNL 95.10 5,991.30 4,576.53 214.83 11,921.37

Spice Comm 61.15 4,218.89 1,580.48 -1,015.23 2,143.42

Tulip Telecom 1,115.00 3,233.50 1,608.28 249.58 1,338.94

Nu Tek India 59.60 102.87 159.09 14.48 -

Goldstone Infra 21.50 77.45 56.69 5.42 104.54

History of Sales
SALES
Year Amt. in million Year-two-year
growth
1998 11,678,397 -4.6%
1999 12,749,008 9.2%
2000 12,879,561 1.0%
2001 13,424,423 4.2%
2002 15,106,297 12.5%
2003 16,054,290 6.3%
2004 17,294,760 7.7%
2005 18,551,526 7.3%
2006 21,036,909 13.4%
2007 23,948,091 13.8%
Proejcts & brands of Airtel
 Airtel
Airtel is a brand of telecommunication services in India
and Sri Lanka owned and operated by Bharti Airtel. It
is the largest cellular service provider in India in terms
of number of subscribers. Services are offered under
the brand name Airtel: Mobile Services (using GSM
Technology), Broadband & Telephone Services (
Fixed line, Internet Connectivity(DSL) and Leased
Line), Long Distance Services and Enterprise Services
(Telecommunications Consulting for corporates). It
has presence in all 23 circles of the country and
covers 71% of the current population.
Proejcts & brands of Airtel
 Airtel Sri Lanka
Sri Lanka In December 2008, Bharti Airtel rolled out
third generation services in Sri Lanka in association
with Singtel. Airtel's operation in Sri Lanka, known as
Airtel Lanka, commenced operations on the 12th of
January 2009.
 Touchtel
Until September 18, 2004, Bharti provided fixed-line
telephony and broadband services under the Touchtel
brand in some circles. Bharti now provides all telecom
services including fixed-line services under a common
brand "Airtel“.
Proejcts & brands of Airtel
 iPhone 3G
The Apple iPhone 3G rolled
out in Indian Market on 22nd
August 2008 via Airtel &
Vodafone. Airtel & Vodafone
are planning to launch the
newly released Iphone 3GS
(16GB & 32GB) in August
2009 in India. Due to the high
retail price of INR 32,000
(8GB) and INR 37,000
(16GB), and unavailability of
3G services
Proejcts & brands of Airtel
 BlackBerry
On 19 October 2004 Airtel announced the
launch of a BlackBerry Wireless Solution in
India. The launch is a result of a tie-up
between Bharti Tele-Ventures Limited and
Research In Motion (RIM).
 Digital TV
On 9 October 2008, Airtel joined the DTH
bandwagon in India with Airtel Digital TV, a
Direct-to-Home Television service.
Proejcts & brands of Airtel
 Airtel 3G
Airtel plans to roll out 3G
services in India in the
next 6 months. They
make agreement with
vodafone for this in
august introducing 3-G
services in india. Airtel's
3G speed is rumoured to
be around 400Kb/s. The
main reason to roll out
3G is the competition
from BSNL rolling out
3G in India.
Advertising Changes
 Bharti Airtel continuously changing its Brand
Ambasters for better advertisements of their brands.
- Airtel signed A.R.Rehman as their first brand-
Ambaster
- In 2005,they signed sharukh and sachin for Airtel tele-
venture ltd.
- In 2008,they signed vidya balan and R. Mahadevan.
- In 2008,they signed Saif ali khan and kareena kapoor
as their first brand-ambaster for airtel dish tv.
- They are giving free Airtel connections with nokia 1202
and 1661,1662.
SWOT ANALYSIS
 Strengths
- Bharti Airtel has more than 65 million customers (July 2008). It is
the largest cellular provider in India, and also supplies broadband
and telephone services - as well as many other
telecommunications.
- Other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia -
and Sing Tel, with whom they hold a strategic alliance. This
means that the business has access to knowledge and
technology from other parts of the telecommunications world.
- The company has covered the entire Indian nation with its
network.so that it has no.1 network and 24538 employees are
working in this company.
SWOT ANALYSIS
 Weaknesses
- No experience in starting.
- Low towers in recent past.
- Airtel has not pulled off a deal with South Africa's
MTN.
 Opportunities
- The company possesses a customized version of
the Google search engine
- Airtel as a key strategic player in the Indian market.
- The company is investing in its operation in 120,000
to 160,000 small villages every year.
- Indus tower agreement.
SWOT ANALYSIS
 Threats
- Airtel and Vodafone seem to be having
an on/off relationship.
- changing pace of the global tele-
communications
- Bharti Airtel could also be the target for
the takeover vision of other global
telecommunications players that wish to
move into the Indian market.
 Latest update
 Bharti airtel on 26aug,2009 announced the
launch of its M-COMMERCE service on airtel
on the voice platform.The service is available
for both post-paid and pre-paid customers
ensures seamless and secure use to voice
(IVR) for m-commerce transaction for all airtel
mobile customers. The customer just has to
call on 543219 to access the service which is
toll free.
Brand vision
 Better management
 Seek innovation
 Good customer
services
 Giving 3-G services
 Better networking
 Stress on m-
commerce
 Stress on m-banking