RELIANCE INDUSTRIES

Introduction…
Reliance Industries Limited (RIL) is an Indian multinational conglomerate company,
headquartered in Mumbai, India. RIL's diverse businesses include energy, petrochemicals, 
natural gas, retail, telecommunications, mass media, and textiles. Reliance is one of the
most profitable companies in India,[2] the largest publicly traded company in India by 
market capitalisation,[3] and the largest company in India as measured by revenue after
recently surpassing the government-owned Indian Oil Corporation.[4] It is also the 
eighth largest employer in India with over 236,000 employees.[5][6] RIL has a market
capitalisation of US$240 billion as of October 2021. The company is ranked 155th on the 
Fortune Global 500 list of the world's biggest corporations as of 2021.[7] Reliance continues
to be India's largest exporter, accounting for 8% of India's total merchandise exports and
access to markets in over 100 countries.[9] Reliance is responsible for almost 5% of the
government of India's total revenues from customs and excise duty. It is also the highest
income tax payer in the private sector in India.[9][10] The company has negative free cash
flows.
Chairman and MD: Mukesh Ambani
The number of shares of RIL are approx. 644.51 crore (6.44 billion).[38] The promoter
group, the Ambani family, holds approx. 49.38% of the total shares whereas the remaining
50.62% shares are held by public shareholders, including FII and corporate bodies.[38] 
Life Insurance Corporation of India is the largest non-promoter investor in the company,
with 7.98% shareholding. In January 2012, the company announced a buyback programme
to buy a maximum of 12 crore (120 million) shares for ₹10,400 crore (US$1.5 billion). By
the end of January 2013, the company had bought back 4.62 crore (46.2 million) shares
for ₹3,366 crore (US$470 million)
 CHAIRMAN & M.D ~ MUKESH AMBANI
Mr. Mukesh D. Ambani (DIN 00001695) is a Chemical Engineer from the Institute of Chemical
Technology, Mumbai (erstwhile the University Department of Chemical Technology,
University of Mumbai). He pursued an MBA from Stanford University in the US. He has been
on the Board of Reliance since 1977. He initiated Reliance’s backward integration journey –
from textiles to polyester fibres and further onto petrochemicals and petroleum refining,
and going upstream into oil and gas exploration and production. He created multiple new
world-class manufacturing facilities involving diverse technologies that have raised
Reliance’s petrochemicals manufacturing capacities from less than a million tonnes to about
21 million tonnes per year. In the late nineties, Mr. Mukesh Ambani spearheaded the
creation of the world’s largest grassroots petroleum refinery at Jamnagar in Gujarat, India,
with a capacity of 660,000 barrels per day (33 million tonnes a year), and integrated it with
petrochemicals, power generation, port and related infrastructure. Further, he steered the
setting up of another 580,000-barrels-per-day refinery next to the first one in Jamnagar.
With an aggregate refining capacity of 1.24 million barrels of oil per day at a single location,
Jamnagar has become the refining hub of the world. He also led Reliance’ development of
infrastructure facilities and implementation of a pan-India organized retail network spanning
multiple formats and supply chain infrastructure. Today, Reliance Retail is the largest
organised retail player in India. He has created global records in customer acquisition for Jio,
Reliance’ digital services initiative. He led and established one of the world’s most expansive
4G broadband wireless network offering end-to-end solutions that address the entire value
chain across various digital services in key domains of national interest, such as education,
healthcare, security, financial services, government-citizen interfaces, and entertainment.
Mr. Mukesh Ambani is a member of The Foundation Board of the World Economic Forum.
He is an elected Foreign Member of the prestigious United States National Academy of
Engineering. He is a member of the Global Advisory Council of Bank of America. He is also a
member of International Advisory Council of The Brookings Institution.
Mr. Ambani is also a member of the following forums:
- Stanford Global Advisory Council
- McKinsey & Company International Advisory Council
- The Business Council
- Chairman of the Board of Governors, Pandit Deendayal Petroleum University in Gujarat
- India Advisory Group of the London School of Economics
- India Advisory Council of The British Asian Trust (as Chairman)
- Indo-U.S. CEOs’ Forum
- Board of Governors of the National Council of Applied Economic Research, India
The company's equity shares are listed on the National Stock Exchange of India
 Limited (NSE) and the BSE Limited. The Global Depository Receipts (GDRs)
issued by the company are listed on Luxembourg Stock Exchange.[41][42] It has
issued approx. 5.6 crore (56 million) GDRs wherein each GDR is equivalent to
two equity shares of the company. Approximately 3.46% of its total shares are
listed on Luxembourg Stock Exchange.[38] Its debt securities are listed at the
Wholesale Debt Market (WDM) Segment of the National Stock Exchange of
India Limited (NSE).[43]
It has received domestic credit ratings of AAA from CRISIL (S&P subsidiary) and
Fitch. Moody's and S&P have provided investment grade ratings for
international debt of the company, as Baa2 positive outlook (local currency
issuer rating) and BBB+ outlook respectively.[44][45][46] On 28 December 2017, RIL
announced that it will be acquiring the wireless assets of Anil Ambani-led 
Reliance Communications for about ₹23,000 crores.[47] Operations The
company's petrochemical, refining, oil and gas-related operations form the
core of its business; other divisions of the company include cloth, retail
business, telecommunications and special economic zone (SEZ) development.
In 2012–13, it earned 76% of its revenue from refining, .
JOURNEY OF RELIANCE…
MODEST BEGINNINGS / MAMMOTH ASPIRATIONS ~
Dhirubhai Ambani returns to India in 1957 after a stint with A. Besse &
Co., Aden, Yemen. He starts a yarn trading business from a small 500 sq.
ft. office in Masjid Bunder, Mumbai, but dreams of establishing India’s
largest company.

WEALTH CREATION / FOR ALL INDIANS ~

In 1977, Reliance Textile Industries’ IPO creates history by introducing
the equity cult in India. The issue is oversubscribed seven times,
strengthening Reliance’s growth ambitions.
INTEGRATING BACKWARD / RACING FORWARD ~
Reliance sets up a mill in Naroda, Gujarat, sparking off Reliance’s
backward integration journey. Mukesh Ambani leads the establishment
of Reliance’s first mega manufacturing project at Patalganga in a record
18 months. Reliance’s backward integration journey continues. The
Hazira plant coming on stream.
ENHANCING THE LIFESTYLE OF / EVERY INDIAN ~
In 1991 laid the foundation for Reliance becoming the world’s largest
integrated producer of polyester.
INDIA ARRIVES ON THE / GLOBAL REFINING MAP ~
In 2000, Reliance commissions the world's largest grassroots refinery in
a record 36 months: the Jamnagar petrochemicals and integrated
refinery complex. With the development of the associated green belt,
the desert surrounding Jamnagar becomes home to another man-made
wonder – Asia’s largest mango orchard.
TRIGGERING A TELECOM REVOLUTION ~
In 2002,  Reliance enters the Infocomm business and brings about a
revolution in mobile telephony in India. In 2005, Reliance makes a
strategic decision to reorganise its businesses through a demerger.
Power generation and distribution, financial services and
telecommunication services are demerged into separate entities.

JOINING THE / GLOBAL GIANTS CLUB ~

In 2004, Reliance emerges as the first and only private Indian
organisation to be listed in the Fortune Global 500 list. Reliance is also
the first private sector company to be rated by international credit rating
agencies - including Moody's, Standard and Poor's. 
INVESTING IN THE / ENERGY SECURITY OF INDIA ~
In 2009 , Reliance commences production of hydrocarbons in its KGD6
block - against all odds - in just over two years of its discovery, making it
the world’s fastest green-field deepwater oil development project. With
this development, Reliance completes an unprecedented backward
integration journey.
LARGEST RETAILER / SERVING INDIA ~
Reliance Retail becomes the largest retailer by revenue in 2014, fulfilling
the aspirations of millions across the country and bringing international
experiences at affordable prices to every corner of India.
INNOVATION-LED / GROWTH CONTINUES ~
Reliance Retail becomes the largest retailer by revenue in 2014, fulfilling
the aspirations of millions across the country and bringing international
experiences at affordable prices to every corner of India. Reliance Jio
Infocomm Ltd., ushers in a pan-India digital revolution through state-of-
the-art wireless broadband 4G services, promising to bridge the digital
divide.
CREATING / EXPONENTIAL VALUE ~
In 2019, Reliance becomes the first Indian company to cross ₹10 trillion
market capitalisation. Chairman and Managing Director Mr. Mukesh
Ambani says, “In just four decades, Reliance has grown from a small
startup to one of the largest, most admired companies in the world." In
2020, Reliance ranks as the 48th highest valued company in the world
and ranks 96th on the Fortune Global 500 list.
WHAT’S GOOD FOR INDIA / IS GOOD FOR RELIANCE ~
"Our dreams have to be bigger.
Our ambitions higher.
Our commitment deeper.
And our efforts greater.’’
 HISTORY...
1960–1980
The company was co-founded by Dhirubhai Ambani and Champaklal
Damani in 1960's as Reliance Commercial Corporation. In 1965, the
partnership ended and Dhirubhai continued the polyester business of
the firm.[12] In 1966, Reliance Textiles Engineers Pvt. Ltd. was
incorporated in Maharashtra. It established a synthetic fabrics mill in the
same year at Naroda in Gujarat.[13] On 8 May 1973, it became Reliance
Industries Limited. In 1975, the company expanded its business into
textiles, with "Vimal" becoming its major brand in later years. The
company held its Initial public offering (IPO) in 1977.[14] The issue was
over-subscribed by seven times.[15] In 1979, a textiles company Sidhpur
Mills was amalgamated with the company.[16] In 1980, the company
expanded its polyester yarn business by setting up a Polyester Filament
Yarn Plant in Patalganga, Raigad, Maharashtra with financial and
technical collaboration with E. I. du Pont de Nemours & Co., U.S.
1981–2000
In 1985, the name of the company was changed from Reliance Textiles
Industries Ltd. to Reliance Industries Ltd.[13] During the years 1985 to
1992, the company expanded its installed capacity for producing 
polyester yarn by over 1,45,000 tonnes per annum.[13] The Hazira
petrochemical plant was commissioned in 1991–92. In 1993, Reliance
turned to the overseas capital markets for funds through a 
global depository issue of Reliance Petroleum. In 1996, it became the
first private sector company in India to be rated by international 
credit rating agencies. S&P rated Reliance "BB+, stable outlook,
constrained by the sovereign ceiling". Moody's rated "Baa3, Investment
grade, constrained by the sovereign ceiling". In 1995/96, the company
entered the telecom industry through a joint venture with NYNEX, USA
and promoted Reliance Telecom Private Limited in India. In 1998/99, RIL
introduced packaged LPG in 15 kg cylinders under the brand
name Reliance Gas. The years 1998–2000 saw the construction of the 
integrated petrochemical complex at Jamnagar in Gujarat,[17] the largest
refinery in the world..
2001 Onwards……
In 2001, Reliance Industries Ltd. and Reliance Petroleum Ltd. became India's two
largest companies in terms of all major financial parameters.[19] In 2001–02,
Reliance Petroleum was merged with Reliance Industries.
In 2002, Reliance announced India's biggest gas discovery (at the 
Krishna Godavari basin) in nearly three decades and one of the largest gas
discoveries in the world during 2002. The in-place volume of natural gas was in
excess of 7 trillion cubic feet, equivalent to about 120 crore (1.2 billion) barrels
of crude oil. This was the first ever discovery by an Indian private sector
company.[14][20]
In 2002–03, RIL purchased a majority stake in Indian Petrochemicals Corporation
Ltd. (IPCL), India's second largest petrochemicals company, from the government
of India,[21] RIL took over IPCL's Vadodara Plants and renamed it as 
Vadodara Manufacturing Division (VMD).[22][23] IPCL's Nagothane and Dahej
manufacturing complexes came under RIL when IPCL was merged with RIL in
2008.[24][25]
In 2005 and 2006, the company reorganised its business by demerging its
investments in power generation and distribution, financial services and
telecommunication services into four separate entities.[26]
In 2006, Reliance entered the organised retail market in India[27] with the launch
of its retail store format under the brand name of 'Reliance Fresh'.[28][29] By the
end of 2008, Reliance retail had close to 600 stores across 57 cities in India.[14]
In November 2009, Reliance Industries issued 1:1 bonus shares to its
shareholders.
In 2010, Reliance entered the broadband services market with acquisition of
Infotel Broadband Services Limited, which was the only successful bidder for
pan-India fourth-generation (4G) spectrum auction held by the government of
India.[30][31]
In the same year, Reliance and BP announced a partnership in the oil and gas
business. BP took a 30 per cent stake in 23 oil and gas production sharing
contracts that Reliance operates in India, including the KG-D6 block for $7.2
billion.[32] Reliance also formed a 50:50 joint venture with BP for sourcing and
marketing of gas in India.[33]
In 2017, RIL set up a joint venture with Russian Company Sibur for setting up a 
Butyl rubber plant in Jamnagar, Gujarat, to be operational by 2018.[34]
In August 2019, Reliance added Fynd primarily for its consumer businesses and
mobile phone services in the e-commerce space.[35][36]
On the 18th August 2021, Reliance Industries Limited (RIL) stated that it had
shut down its manufacturing units at Nagothane town in Maharashtra.
 PRODUCT LIFECYCLE …
Introduction: When the product is brought
into the market. In this stage, there's heavy
marketing activity, product promotion and
the product is put into limited outlets in a
few channels for distribution. Sales take off
slowly in this stage. The need is to create
awareness, not profits.

The second stage is growth. In this stage,

sales take off, the market knows of the
product; other companies are attracted,
profits begin to come in and market shares
stabilize.

The third stage is maturity, where sales

grow at slowing rates and finally stabilize.
In this stage, products get differentiated,
price wars and sales promotion become
common and a few weaker players exit.

The fourth stage is decline. Here, sales

drop, as consumers may have changed, the
product is no longer relevant or useful.
Price wars continue, several products are
withdrawn and cost control becomes the
way out for most products in this stage.
 SWOT Analysis of Reliance Jio

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business analytics techniques, have click on 
8 Most Popular Business Analysis Techniques used by Business
Analyst
a) Strengths: 
Strengths are defined as appropriate actions or steps that each
business takes in its spectrum of operations that can provide a
business with a strong position among rivals. The following are
the strengths of Reliance Jio:
Substantial customer acquisition strategy, 
Robust customer base, 
Fast technology for better customer experience,
Secure and steady endorsement of parent company Reliance
Industries,
Brand management and control,
Rapid and ample network, and 
Various offerings under a single name.
SWOT Analysis of Reliance Jio: Part-1
b) Weakness:  
Weakness are the areas where any business or brand requires
enhancement, few weaknesses of Reliance Jio are following; 
Pricing controversies,
Delayed introduction into the market,
Activation issues,
Overabundant freebies, and
Poor data connection.  
c) Opportunities:   
 Opportunities are the exciting promenade in the business
environment that besieges it on which any business can exploit
to advance its returns. Presently, Jio is looking for some coming
growth by launching 5G and 6G Technology at affordable prices 
Major opportunities for Reliance Jio include;  
Forthcoming consumed technology,
Inflation to different countries,
Cutthroat Pricing Strategies, and
Apps and 5G and 6G technologies. 
 d) Threats:  
Threats can be various factors in the business environment that
could be adverse to the business in its growth, some of the
threats that Reliance Jio faces are;
Hazards of loss of customers 
Critique and negative image
Eradication of unpaid services
Unethical business behavior and marketing practice.
PRODUCT LINE…
4P`S OF MARKETING MIX
It’s About Reliance Jio
The inception of Jio was in 2005 when RIL split, the company was known
as Infotel Broadband previously, now by this time it is widely
acknowledged as “Reliance Jio" (a dream project of Mukesh Ambani). It
has begun with broadband services, stepped into 3G and 4G, and is
extending its mobile products and services through e-marketing. Initially,
Jio has created a really tough competition that Airtel and Vodafone have
watched almost the double-digit rate of decline in their revenues, at that
time, Lyf phones made an attempt into the market with Jio Preview offers
as unlimited free data pack for 3 months with free voice calls .
1. Combined Marketing Strategies 
Price: One of the most attractive strategies, Jio adapts, is pricing strategies.
Not only the company offered a satisfying price to their various products
for individuals but it also leads the in-vogue telecom market. Rival
companies also modified their pricing strategies when Jio introduced
premium 4G services at cheap prices. However, Jio has revised its latest
tariff plans. 
Products: Jio is providing telecom products and assistance with high-speed
internet services and exclusive offers.
Place: By the various broadly spread circulatory channels, Jio products, and
other digital items are sold out at various Jio stores located in several cities
in India. Reliance Jio stores have evolved into India’s largest supply chain in
a short period of time that turns out to be an augmented platform for
distribution, incorporating a huge number of national and international 
personal brands.
Promotion: When it comes to making positive brand consciousness,
Reliance Jio has adopted a bit aggressive marketing strategy including
launching ad campaigns on television, radio, newspapers, magazines, and
social media platforms like Instagram, Facebook, Twitter, and YouTube.
They also have used film industry stars and celebrities’ power to do acting
in their commercials ads and become joined with their brand.  
1.Reliance Fresh ~ Retail outlets of fruits, vegetables and groceries.
2.Reliance Smart ~ Reliance Smart offers a one-stop shopping experience by offering
fresh produce, bakery, dairy products, home, and personal care products, general
merchandise, fruits, vegetables, and groceries.
3.Reliance Digital ~ Consumer electronics retail stores. It had 689 stores in October
2014.
4.Reliance LYF ~ 4G mobile handset manufacturer based in Mumbai, founded in
2015.
5.Reliance Jewels ~ Jewelry retail; it had revenues of about ₹8 billion in financial
year 2012–13.
6.Reliance Trends ~ Apparel and clothing. It had revenues of about ₹16 billion in
financial year 2012–13 with a store count of 287.
7.Reliance Footprint ~ It had revenues of about ₹1.6 billion in financial year 2012–
13.
8.AJIO ~ E-commerce, fashion shopping website, officially launched at the Lakme
Fashion Week SS16.
9.Hamleys ~ Hamleys, one of the oldest and largest toy retailers in the world, was
acquired by Reliance Retail in 2019.
10.JioMart ~ JioMart is the e-commerce venture of Reliance Retail that provides
grocery delivery from neighbourhood Kirana stores. It operates in 200 cities in India
and was started as a joint venture between Reliance Retail and Jio Platforms.
11.Shri Kannan Departmental Store ~ Shri Kannan Departmental Store is a retail
store chain that sells fruits, vegetables, dairy, staples, home, and personal care, and
general merchandise. It operates 29 stores in Coimbatore.
12.Future Group ~ The acquisition of Future group by Reliance Retail is yet to be
approved by competition commission of India and there is also an ongoing tussle
between amazon and the promoters of Future group regarding the selling off the
company to Reliance Retail. Future group is known for having a significant
prominence in Indian retail and fashion sectors, with popular supermarket chains
like Big Bazaar and Food Bazaar, lifestyle stores like Brand Factory, Central, etc. The
group also has a notable presence in integrated foods and fast-moving consumer
goods manufacturing sectors.
13.Netmeds ~ Netmeds is a licensed e-pharmacy based in Chennai. Reliance Retail
acquired a 60% stake in Netmeds' parent Vitalic for approximately ₹620 crore.
14.Urban Ladder ~ Urban Ladder is an omnichannel furniture and decor retailer
based out of Bangalore, India. Urban Ladder currently has 3 stores in Bangalore and
distribution across 75+ cities in India through its website.
BRANDING OF RELIANCE INDUSTRIE S
BRANDING
Branding comprises of decisions that offers an identity for a product in order to
differentiate it from competing products. In the current age of increased
competition branding helps to position the product to the target audience. The
popularity of building branding strategies has increased in the recent years
because of increased need for product differentiation. The brand
communicates through colors, logos, slogans and tag lines. For example Haier,
a Chinese home
appliances brand has the slogan of ‘Inspired Living’. Similarly, Infosys has the
slogan, ‘Poweredby Intellect Driven by Values’. Branding becomes an essential
element in marketing.DEFINITIONS: Brand is defined as “A name, term, design,
symbol, or any other feature that identifies one seller’s good or service as
distinct from those of other sellers.” American Marketing Association Brand is
defined as a "name, term, sign, symbol or a design or a combination of them,
intended to identify the goods and services of one seller or group of sellers and
to differentiate them from those of the competitor”.- Philip Kotler The brand
name or brand mark becomes a trade mark if it is registered and
legal.Trademarks are protection provided to a name, word, symbol, or words
legally registered for use as representing a company or product. Trademarks
increase the rights of brand or company by ensuring legal evidence and its
ownership. They also enable to seek exclusive rights for using the trade mark in
the country.
Types of brand
Brands can be classified based on ownership, market area and number of
products.
1. Ownership
a) Manufacturer’s brand: When the ownership lies with the manufacturer and
the
producer provides the brand name to the products, it is called manufacture’s
brand. The
manufacturer is responsible for its marketing and enhance customer loyalty by
building
the brand name. Examples include Apple, GE, Intel and McDonald’s.
b) Middleman’s brand/ Store brand/Private label: In certain cases, the
manufacturers do
not undertake branding by themselves, instead they leave their products
to the wholesalers or retail chains for the branding, these brands are
named as Middleman’s brands/ Store brand/ Private Labels. Example
include Reliance Select a brand of Reliance Retail.
2. Market area
a) Local Brand: When the product is available at the local area and the
brand is restricted to local markets or region, it is called local brand.
b) National Brand: When a brand name is owned by the producer or
distributor and is
distributed all over the nation, it is called a National Brand. The
examples include AMUL Parle-G etc.
3. Number of Products
a) Family Brand: When multiple products of the manufacturer are
marketed under the similar brand name, it is called a Family brand.
Videocon, Nestle, Johnson & Johnson use this strategy. The term
umbrella branding is also a substitute for Family brand.
b) Individual Brand: When diverse products belonging to same category
are manufactured by a company but have different brand names, they
are called Individual brands. In most of the cases the new brand names
are not generally connected with the names of existing brands of the
organization. P& G offers an array of individual brands in each product
category, some of them being Whisper(Sanitary Napkins), Ariel &
Tide(Detergents), Olay(Personal & Beauty products), Oral-B(Dental
hygiene).
Reliance follows world class processes and Automation systems round
the clock, uniformly and consistently, while delivering High Speed Diesel,
Petrol, Auto LPG and Lubricants from its fuel stations across the country.
• Auto Replenishment of Stocks at COCO ROs.
• Online product “Round the clock” indenting portal for Dealer ROs.
• All Highway and Network Retail outlets operate 24x7
• Mandatory 7 days training prior to commissioning of a retail outlet,
followed by periodic refresher courses.
• Well defined Standards for Personnel Appearance and branded
Uniform for all customer interacting roles
• Standard “Customer Service Sequence” followed by pump attendant
to complete every transaction
• Special, tamper proof, highly secure locks to ensure integrity of the
product during enroute and at Retail outlets
• Critical keys are crimped in an online & automated Electronic Box
called “Key Management system” for tracking and controls.
• All Underground Storage Tanks monitored through Automatic Tank
Gauging Devices, hooked to central server
• Monitoring accuracy of calibration of Dispensing Units through
electronic calibration factor (K-factor)
• Special emphasis on maintaining Accuracy of Test Measure
• All operating nozzles and test measures are calibrated periodically as
per provisions of Legal Metrology Act.
• Filter paper check for quality of petrol
• Density check and records maintained, both for petrol and diesel
• A PAN India RO network which is centrally connected through Retail
Automation Application
• Electronic Price System (EPS) installed within TOTEM for online price
download; clear & remote visibility of price ensured through L.E.D.
display
• Each Retail outlet has independent source of connectivity through V-
SAT
 PACKAGING OF
RELIANCE INDUSTRIES
INTRODUCTION
Packaging can be defined as an art, science and technology of preparing
goods for transport and sale. Packaging as an industry has two sectors –
those who prepare the packaging material and those who convert these
materials into packages. New packaging materials are fast replacing the
old ones. A good packaging conveys the quality of the product: which is
distinct from the value of the product. Attractive packaging is an also an
efficient point of purchase (POP), and stimulates publicity for sales. It
has been observed that packaging is an important advertising means
helping in carrying messages from the marketer to the consumer.
Packaging as a function has two separate dimensions – the physical
aspects related to the science and technology and the behavioral aspect
related to the art of product design associated with buyer behavior.
PACKAGING CONCEPT
In most cases, marketers define packages as the fifth ‘P’ of marketing. It
provides an enhanced value to the product and there are three levels of
material for package:
A. A primary package
B. A secondary package
C. The transportation package
Packaging may be ‘primary’ which refers to the product’s immediate
container, such as the PET bottle, tetra pack, can or a box: or secondary,
which refers to additional layers of protection that are removed once the
product is ready such as the tube of shaving cream, which is covered in a
card board box or a glass bottle covered in card board box.
The different levels of packaging, type and importance would vary with
the nature of product, whether FMCG, durable consumables, industrial
and liquid product. It would also differ on the distance over which it has
to be transported. It should be regarded as one of the important
requirements for a manufactured product.
The quality control of a product would be meaningless if the package
designed to carry the product from the factory to the ultimate consumer is
not adequate.
ROLE OF PACKAGING
Packaging is an important element in the formulation of the marketing plan
as it aids with promotion & performs the role of passive salesman, in
addition to protecting the product. In the
absence of salesman, the package should be able to grab the eyeballs of the
buyers. Good packaging may lead to improved consumer acceptance. The
product package has an important promotional function, establishing
meaningful communication with the consumer. Designing the product
package according to changing customer preferences and attitudes will
enable the marketers to push the product. Consumer packaging is also
intended to offer better convenience to the consumer and protect the
product from pilferage and damage. It has been estimated that unit value
realization can increase with good packaging.
IMPORTANCE OF PACKAGING
Initially Packaging was considered a production-related function and activity.
While in the current context packaging has completely changed due to
competition. New developments in
packaging, have forced marketing managers to focus on packaging design.
The following aspects
highlight significance of packaging in marketing:
 It provides information about the product
 It helps in identifying brand name
 It assists in protecting the product
 It helps in product handling
 It aids in promoting the product
 It helps in offering customer convenience and satisfaction
 It helps increase in the sales of the product.
 It adds to the use of a product.
 It contributes to the safety of a product. It helps in storage of the product
 It helps in product differentiation
PACKAGING DECISIONS
Packaging is an important component of a product as an attractive pack is
the most important factor in impulse purchases. The basic functions of a
pack are to attract the potential customer’s attention, protect the product
that is packed and reveal its identity. It is an essential tool for two categories
of people – first, end-users of a product: and second, retailers. The material
used may vary from metal to paper to plastic etc. The useful packaging
decisions include:
1. Packaging design: It is not easy to design a package for various items. For
example, all ‘Hand wash’ come in bottles, but different brands of hand wash
differ in their packaging. The high costs of packaging lead to bringing out
refill packs too.
2. Attractive Color: Colour plays an important role for determining customer
acceptance or rejection of a product. The use of rightcolours in packaging
also assists marketers, reap huge advantage. Packaging colour should be
attractive so that it may aid in promoting sales.
3. Packaging the product line. A company must decide whether to develop a
family or similar kind of the packaging of its several products. It involves the
use of identical packages for all products or the use of packages with some
common feature.
FUNCTIONS OF PACKAGING
Packaging should perform the following basic functions:
1. Protection
The basic function is to protect the products from the vagaries of weather
the product can be exposed to, in transit from the manufacturer’s plant to
the retailer’s shelves and issues related to handling the product while on
display on the shelves.
The reasons for protection for products through packaging are:
 Control pilferage during transit or storage
 Prevent the absorption of moisture
 Avoid breakage/damage due to rough mechanical or manual handling
during transit.
 Protect liquid from evaporation.
2. AppealThe emergences of self-service outlets have forced manufacturers
to have attractive packaging. The following characteristics have been
identified to help a package perform the self-selling tasks:
 It helps in attracting attention of the customer
 It helps to enhance the product image
 It helps in the product looking and hygienic
3. Performance
This is the third function of a package. It should perform the task for which it
is designed. Bottled water has been introduced in 500 ml to 20 litres bottles.
The purpose and place of use is the deciding factor in the purchase of
various packs. A package must be made to consistent and rigid quality
standards as the consumer demands uniformity each time he purchases a
product.
4. Packaging for convenience
It provides convenience to distribution channel members, such as
wholesalers, retailers and consumers. The convenience will relate to
handling and stocking of packages. It helps in the following ways:
 The package must be convenient to stock
 The package must be convenient to display
 The package must not waste shelf-space.
 The package can be easily carried.
 It should be easy to dispose off.
5. Cost-effectiveness
The package finally must be cost-effective. Packaging cost as a percentage of
product cost differs from one industry to another. It is essential to
understand that while analyzing packaging costs, the other costs like
handling, storage, insurance and transit costs are also added.
QUALITIES OF GOOD PACKAGING
 Attractive appearance
 Convenient for storage and display
 Shield against damage or pilferage
 Product description displayed on the package
 Package should be as per the specifications
 LABELING OF RELIANCES
INDUSTRIES….
LABELLING
LABELLING Labeling is regarded as part of marketing as packaging decisions involve
the labeling requirements. It provides the customers with the requisite information
about the product. The buyers also have complete information about the quality,
features, standards, grade, price quantity etc. This helps them in making better and
informed decisions. It is also helpful to the sellers as they can differentiate their
products from their competitors. Attractive labeling also assists in encouraging the
customers to pick the products off the shelf. In most countries across the globe,
labeling is mandatory and they have specifications for labeling. For example in
India, all the prepackaged foods sold in the country are required to comply with
the Food and Safety Standards (Packaging and Labeling ) Regulations 2011 issued
by the Food Safety and Standards Authority of India functioning under the Ministry
of Health and Family Welfare. The important ones include information regarding
the nutritional values, vegetarian and non-vegetarian symbols, information related
to food additives or flavors, name and complete address of the manufacturer, net
quantity, lot identification of batch identification, date of manufacture or packing,
instructions for use, country of origin for imported products apart from the general
labeling requirements. The CE marking or the estimated sign used in European
Union weights and measures accuracy regulations. The Green Dot is the example
of environmental symbol.
According to the regulations labeling of food items should disclose information
about a number of aspects like date of manufacturing, expiry date or optimum
storage period for the product which do not have an indefinite storage period,
composition, storage conditions, necessary method of use, if necessary,
precautions to be taken, contra-indications etc. Labels are part of the printed
material on the package. The label is a strong sales tool and an integral part of
purchase advertising.Products may be adequately identified by giving the name of
the product and the producer; most require somewhat more extensive
descriptions of their nature and use. For example, processed foods, patent drugs,
some cosmetics, etc. legally are bound to carry a fairly complete detail about their
ingredients. Several products must give instructions for their use, as in the case of
commercial plant food. Safety warnings should also be mentioned on labels of all
potentially hazardous products or packages. For example “To be used under the
direction of a medical practitioner” or keep out of reach of children “or Cigarette
smoking is injurious to health”.
Environmental awareness among the consumers has promoted the introduction
of ‘eco-label’ awarded on the basis of a product’s environment friendliness.A
good label is one which helps a potential buyer to help him take make decision
with relevant and correct information. Apart from the information which must be
given, the label should provide:
i. Picture of the product accurate as to size, colour and appearance.
ii. Description of ingredients used along with methods of processing.
iii. Directions for use, including cautions against misuse.
iv. Brand names
v. Dates of manufacture and expiry
vi. Statutory warning, if any.
vii. Contra-indications and adverse effects, if any. In all packaging is an important
component of marketing and manufacturers are coming with innovative
packaging to attract the customer and labeling enables them to comprehend the
materials used in the product.
Role of Labeling
(i) Provides description of the product and specifies its content: The label
provides detailed information of the products, its ingredients, usage, care to be
administered,caution, batch number, manufacturing place, helpline number in
certain cases, date of manufacturing and expiry etc.
(ii) Identifies the product or brand: Labeling enables to identify the product
amongst the multiple brands. SUNFEAST brand of biscuits can be easily identified
from the other brands on the basis of their labeling.
(iii) Aids in product grading: If a company manufactures different qualities of
product, labeling aids in finding which pack contains what type of quality. The
variants of tea manufactured by Hindustan Unilever Ltd are differentiated by the
company through green, red and yellow colored labels.
(iv) Facilitates in the promotion of products: It also helps in sales promotion.
Consumers are to drawn towards buying products on account of their attractive
labels.
(v) Helps in providing information required as per the law: The labels provides
statutory warnings as required by the law in case of products like cigarettes, pan
masalas. They are required to carry the picture and the warnings too. In the case
of hazardous or poisonous products too necessary statutory warnings are to be
put on the label.
William J. Stanton classifies the labels into four:
a) Brand labels: They are majorly meant to popularize the brand name of the product.
Cosmetics manufacturers prefer to use this kind. E.g: Perfumes, Lipsticks etc
b) Grade labels: They emphasize on standards or grades used for product
identification.E.g: Fabric, Tea Leaf, etc.
c) Descriptive labels: They are descriptive in nature; state product features and
explains the various uses of the products. The consumables items like milk etc have
descriptive labels.
d) Informative labels: The main object of these labels is to provide maximum possible
information. In case of the medicines, detailed labels are attached which even specify
the side effects in using them.
Billionaire Mukesh Ambani’s online grocery venture JioMart has gone live
across 200 cities and towns, riding the sourcing power and private labels of
its parent Reliance Retail, and throwing a challenge to established rivals
BigBasket and Grofers, and the grocery business of Amazon and Flipkart.The
launch of JioMart comes at a time online grocers are seeing explosive
demand given the movement curbs during the nationwide lockdown. Just a
month ago, Reliance Retail Ltd, which houses Reliance Industries Ltd’s (RIL’s)
grocery venture, had signed a commercial pact with Facebook-owned
WhatsApp to boost the of JioMart. JioMart.com replaces Reliancesmart.in,
through which users could place online orders earlier.“With JioMart, Reliance
Retail initially plans to push its grocery brands. However, as the website picks
up, the company plans to add more products to the catalogue, expanding it
to other segments (fashion, consumer electronics) that it is present in," an
industry executive aware of its plans said on condition of anonymity.Reliance
Retail operates neighbourhood stores, supermarkets, hypermarkets,
wholesale, specialty and online stores. It sells staples, food, home, personal
care and general merchandise under its own brands such as Best Farms,
Good Life, Masti Oye, Kaffe, Enzo, Mopz, Expelz and Home One. Most e-
commerce retailers—grocery firms and others—are increasingly focusing on
such in-house brands which offer better margins.“Never waste a crisis, they
say! A wise colleague mentioned today, ‘Alibaba also flourished starting from
the SARS crisis," Reliance Retail’s grocery retail business chief executive
Damodar Mall tweeted after the JioMart website went live.Reliance Retail,
the retail arm of oil-to-telecom conglomerate RIL, operates 11,784 stores at
over 6,600 plus towns and cities, more than two-thirds of them in tier-II, III
and IV towns. It has three core divisions—grocery (18% of sales), consumer
electronics (30%) and fashion and lifestyle (8%).
Private labels fetch around 75% of its fashion and lifestyle revenues, and 14%
of grocery revenues. The firm expects grocery as the fastest-growing segment
going forward.Under grocery, Reliance Retail operates three core physical
formats—neighbourhood store (Reliance Fresh), supermarkets (Reliance
SMART) and wholesale/B2B cash and carry stores (Reliance Market). It also
operates Qwik Mart, a convenience store at Reliance fuel outlets. Reliance
Fresh and Smart account for over 50% of all fruits and vegetables sold in
modern trade.
 RELIANCE JIO..
INTRODUCTION
Reliance Jio
Reliance Jio section offers Digital and
Telecommunication services. It offers
services Jio 4G Sim Cards, Jio
Gigafiber, Jio Setup Box and various
other value-added services.
The Value-Added Services (VAS)
include Jio Cloud, Jio Security, Jio Play,
Jio Cinema, Jio TV etc.
Jio also offers affordable 4G mobile
phones.
 RELIANCES RETIAL
The retail division charges extremely competitive pricing. In the groceries
division, the pricing is extremely competitive but also gives out offers and
discounts especially on JioMart The pricing in the electronic division depends
on the products of various companies and RIL has very little price influence
on it In the Apparel Division, prices are set as on the lines of middle-class
demographics and also give out discounts and offer time to time.
Reliance Retail operates about 12,201 stores across 7,000+ cities across
India It also takes online orders through Jio Mart and Ajio apps to provide
home delivery of the products and thus making the life of customers easier
Reliance Retail is the retail initiative of Reliance Industries Limited and is
central to the group’s consumer facing businesses. Reliance Retail has been
at the forefront of bringing about Organized Retail revolution in
India.Reliance Retail’s operating model unleashes the aspirational energy of
the new, resurgent India. Reliance Retail’s guiding philosophy rests on the
tenets of enabling inclusion, growth and building sustainable societal value
for millions of Indians.In a short period, it has forged strong and enduring
bonds with millions of consumers by providing them unlimited choice,
outstanding value proposition, superior quality and unmatched shopping
experience across all its stores.Reliance Retail’s growth over the years has
triggered a large socio-economic transformation on an extraordinary scale in
India.Reliance.
Retail has been ranked as the
fastest growing retailer in the
world. It is ranked 53rd in the
list of Top Global Retailers and
is the only Indian Retailer to
feature in the Top 100. It is the
largest and the most profitable
retailer in India with the
widest reach
Reliance Retail is the largest retailer in India and it has spread its outlets all
across India.The retail industry comprises Reliance New, Reliance Mart,
Reliance Digital, Reliance Home Kitchen, Reliance Home Kitchen, Reliance
iStore, and many more
These outlets offer various products from Groceries to Electronics to
Fashion.
 RELAINCES
PETROCHEMICALS

 TYPES OF PETROCHEMICALS
 POLYMERS
 POLYSTERS
 ELASTOMERS
 CHEMICALSTEXTILES
Reliance is the largest producer of petrochemicals in the country and
amongst the top ten in the world. With  a unique portfolio of B2B
businesses spread across polymer and polyester chains,  Reliance produces
an extensive range of polymers (PP,PE, PVC), elastomers (PBR, SBR, Butyl),
polyesters (PSF, PFY, IDY), aromatics (PX, OX, BT, LAB), fibre-intermediates
(PTA, MEG, EO) and advanced materials (composites). Reliance serves its
global customers through an extensive network of offices, business partners
and distributors spread across the world.
It is our constant endeavour to harness the power of chemistry and develop
product solutions and experiences for our customers that enable them to
develop a range of applications – apparel, packaging, agriculture,
automotive, housing, industrial and healthcare, among others. Our
customer-centric, comprehensive solutions such as project identification,
new product design, product and market development, raw material
selection and testing – besides a host of industry-specific​ solutions – have
helped us grow into a world leader for most of our product categories.
We are the world's largest integrated producer of polyester
fibre and yarn, second-largest of paraxylene and among the
top ten for purified terephthalic acid, mono-ethylene glycol
and polypropylene. We are also the largest producer of
synthetic elastomers in India and have world’s largest
Refinery Off-Gas Cracker (ROGC) complex of 1.5 MMTPA
ethylene capacity at Jamnagar in Gujarat, India.
Reliance continues to set global benchmarks in product
quality, standards and services. Superior technologies, a
strong focus on R&D, latest IT-enabled services and end-to-
end solutions across the value chain reinforce our industry
leadership.
Reliance Petrochemicals creates more than just products –
we are driven by the conviction that the complicated
science of all that we do is ultimate responsible for
everyday happiness of millions of people, influencing and
enhancing lifestyles. We call it ‘Chemistry for Smiles’.
 RELIANCES REFINING &
MARKETING
The Jamnagar manufacturing division is the world's largest refining hub. The
entire refining complex was built in a record time at globally competitive
capital costs – in fact, at costs much lower than comparable refineries around
the world. Its scale, design, flexibility, level of automation and degree of
integration heralded the way refineries of the future would be built. The
speedy growth of the complex lies at the heart of India's transformation. It
has transformed India from being a net importer of petroleum products to a
net exporter, thereby ensuring the nation's energy security.
With crude processing capacity of 1.24 million Barrels Per Stream Day (BPSD),
the Jamnagar refinery is a trendsetter and has won several awards, including
the prestigious 'International Refiner Of The Year' award. It also enjoys the
distinction of housing some of the world's largest units, such as the Fluidised
Catalytic Cracker (FCC), Coker, Alkylation, Paraxylene, Polypropylene, Refinery
offgas (ROG) cracker and Petcoke gasification plants.
Fuels from Jamnagar refinery are exported to several countries across the
world. This complex refinery is future ready and can produce gasoline and
diesel of any grade. Reliance also has another refinery – the sixth largest in
the world – in the Special Economic Zone at Jamnagar. This refinery has a
capacity for processing 580,000 BPD of crude.
Reliance's technical, operational and logistic strengths act as the fulcrum to
leverage its refineries' asset utilisation and optimisation, the key components
of the R&M business model. These strengths, coupled with our highly
integrated plants and automated processes, augment our R&M business's
operating efficiencies. Moreover, our refineries are strategically located on
the west coast of India, offering the benefits of low transportation costs for
feedstock and proximity to high-growth markets.
The goal of R&M business is to deliver industry leading returns and be a
source of medium-term growth, while focusing on health, safety and
environment.
Liquefied Petroleum Gas Domestic and industrial fuel
(LPG)

Propylene Feedstock for polypropylene

Feedstock for
Naphtha
petrochemicals

Gasoline Transport fuel

Jet /Aviation Turbine Fuel Aviation fuel

Superior Kerosene Oil Domestic fuel

High-Speed Diesel Transport fuel

Feedstock for fertilizers and

Sulphur
pharmaceuticals

Petroleum Coke Fuel for power plants and

cement plants
COMPETITORS OF RELAINCE

1. JIO VS AIRTEL
BRANDING OF AIRTEL ~
Branding is one of the most important aspects of any business,
large or small, retail ormultinational corporations. An effective
brand strategy gives a major edge in increasinglycompetitive
markets. Simply put, brand is promise to your customer. It tells
them what theycan expect from products and services, and it
differentiates the offering from that of competitors’. To prepare an
assignment on a network based product we have chosen Airtel
that comes fromBharti Airtel Limited, one of Asia’s leading
integrated telecom services providers with operations in 19
countries across Asia and Africa.Information for this assignment is
mainly collected from secondary source. Information arecollected
from various websites.At the very beginning of this assignment the
concept of branding is given with its importance toconsumers and
producers as well as the concept of brand equity is also given. This
assignmentcontains a brief description about the selected
company with its various services provided by it.Then the branding
of Airtel with its branding strategies are discussed.To promote,
Airtel has been dependent on tactical advertising However, it has
restrained fromusing comparative advertising Hoardings has been
a very popular medium for carrying theadvertisements Airtel has
also been advertising on television using the Bharti Telecom
name.This assignment paper discusses how Bharti constantly
positioned its Airtel brand to expand itsmarket and meet the
challenges posed by the changing trends in the Indian and African
cellularmarket during the late-1990s and early-2009s. It also
critically discusses the rationale behindBharti's positioning and
restructuring efforts and the effectiveness of these
initiatives.Starting from the name, logo, slogan the Airtel has
created intense brand image by adoptingvarious marketing acting
activities.
PACKAGING OF AIRTEL ~

LABELLING OF AIRTEL ~
Cellular Mobile Phones, Telephone Instruments, Instruments For Carrying
Internet Voice And Voice Over Internet Data Mail, Multimedia V Sat And Other
Allied Services Instruments And Equipment For Provisioning Of Bandwidth,
Instruments And Equipment, For Provisioning Of Internet And Vsat Services,
Instruments And Equipment For Carrying National & International Long
Distance Telecommunications Services In Particular Relating To Long Distance
Telephone Services And Basic Telephone Services; Instruments And Equipment
For Carrying Cellular And Basic Telecommunications Services; Instruments For
Carrying Limited Mobility Services Through Wireless Local Loop And Other
Goods In This Class Relating To Leased Lines, Internet Protocol Virtual Private
Network Services, Internet Protocol Aggregation, Frame Relay Services,
Asynchronous Transfer Mode Services Co Location Facilities, Video
Conferencing, Voice Over Internet Protocol And International Connectivity,
Computers, Computer Peripherals Devices And Other Computer Related Goods;
Teaching Apparatus And Instruments; Instruments And Equipment For
Provisioning Of Broadband Services And Services Relating To Internet And All
Telecommunication Services Etc. Amusement Apparatus Adapted For Use With
Television Receivers Only; Apparatus For Recording; Transmission Or
Reproduction Of Sound Or Images.
 RELIANCE PETROLEUM
VS
INDIAN OIL
RELIANCE INDUSTRIES (RIL) ended state owned (IOC) 10-year reign
as India's largest company, topping the Fortune India 500 list. With
a revenue of Rs 5.81 lakh crore in 2018-19, the Mukesh Ambani-led
conglomerate also became the first privately-held and the only
other company to become India's largest corporation apart from
IOC for the first time in 10 years, Fortune India said.State-owned Oil
and Natural Gas Corporation (ONGC) was ranked third, same as in
2018. It was followed by State Bank of India, Tata Motors and
Bharat Petroleum Corporation Ltd (BPCL) -- all with no changes in
their ranking between 2018 and 2019.The list does not take into
account subsidiaries of companies and so ONGC's ranking does not
reflect those from its recently acquired Hindustan Petroleum Corp
Ltd (HPCL) as well as ONGC Videsh Ltd.
BRANDING~
IOCL is the biggest refining company in India and has a prominent presence in the
refining and marketing sector. It has alone earned a place in the oil and gas industry with
a net profit of $1,589 million for the financial year 2015-16.Reputed surveys continue to
rate IndianOil as one of the dominant energy brands in the global world. It’s the leading
Indian company in Forbes ‘Global 500’. According to its listings, IOCL ranks at first
position as Indian corporate and occupies the 161st position in the world for the year
2016.IOCL is India’s Energy giant in terms of sales, along with its subsidiaries, Chennai
Petroleum Corporation Limited (CPCL) and Bongaigaon Refinery and Petrochemicals
Limited (BRPL), it owns 10 out of the 18 refineries (43% of the refining capacity in India).
IndianOil and its subsidiaries account for 45% of the petroleum products market share
among public sector oil companies.

PACKAGING ~

Labelling or using a label is describing someone or something in a word or

short phrase.[1] For example, describing someone who has broken a law as a
criminal. Labelling theory is a theory in sociology which ascribes labelling of
people to control and identification of deviant behaviour. It has been argued
that labelling is necessary for communication.[2] However, the use of the term
is often intended to highlight the fact that the label is a description applied
from the outside, rather than something intrinsic to the labelled thing. This can
be done for several reasons:
To provoke a discussion about what the best description is
To reject a particular label
To reject the whole idea that the labelled thing can be described in a short
phrase.
 RELIANCE FRESH
VS
dmart
With Reliance Retail acquiring Future Retail, India’s richest man Mukesh
Ambani struck down one major competitor in the industry and now is left with
just one more – India’s second richest man Radhakishan Damani.
The Indian retail industry, which is worth $635 billion, will now see competition
grow between Ambani with Reliance Retail and Damani with DMart. While
Ambani has size, scale and technology on his side, he has a weaker foothold in
the grocery segment that is literally emerging as the ‘bread and butter’
segment for all retail chains.
AMBANI VS DAMAN
Even though Damani might have seen a fast rise to take the second richest spot
in India, Ambani’s wealth is five times more than his.I DMart’s rise was credited
to its ability to outbid kirana stores with heavy discounts — powered by smart
sourcing— it wooed middle class Indians into organised retail. But now,
Ambani with his deep pockets and the recent acquisition of Big Bazaar will
pose bigger problems for DMart.Ambani sells many more products in many
more places whereas Damani has made a name in daily essentials in some
parts of the countryWhile Ambani sailed through the lockdown phase,
Damani’s single channel approach could also be the reason why the company’s
profits took a major hit during the first three months of the current financial
year.Dmart continues to rely heavily on grocery for its revenue but the
lockdown has tested his strengths – being an entrenched player with a
focussed approach. DMart’s growth plan is based on a cluster based expansion
model.While DMart relies on customer visits and its 24*7 stores, having made
a tryst with online by accepting orders from housing societies through
WhatsApp during the coronavirus lockdown, Reliance has been making strides
in ensuring a wide footprint across channels. Indian retail industry has
developed as one of the most dynamic and fast-paced industries and gained
5th position in world retail space.
• Indian’s retail sector is experiencing exponential growth and is expected to
 • Indian’s retail sector is experiencing exponential growth and is expected
to reach $1.1 trillion by 2020 due to demography and internet penetration.
• The acquisition of Kishore Biyani’s Future Group by the Colossus,
Reliance Retail for INR 24,731 Crore, shall make DMart a distant second in
a largely duopoly retail market.
• Since only ~15% of the Indian retail market is organized, there is enough
room in under-penetrated industry, to accommodate 3-4 large scale
national players.
HOW RELIANCE-FUTURE RETAIL IMPACTS DMART
A stronger than ever Reliance Retail has further increased the challenges by joining
hands with Future group. Reliance’s retail market share is increased from 22% to 38%,
with the acquisition and thereby having access to ~1,800 of Future Group over 420
cities. DMart presence is mainly in Western India, with one-third of them in
Maharashtra alone. And due to scalability of Reliance Retail, DMart’s stronghold in
Mumbai can be weakened as former shall target bigger cities first.
This takeover has changed the dynamics of the organized grocery retail space, since
two of the leading players in this sector have joined hands and made DMart a distant
player. Dmart’s rise was due to heavy discounts it gave and wooed middle class
Indians into organized retail. But now, Reliance Retail with its deep pockets and Future
Group can easily outbid DMart. After the transaction, Reliance Retail will be 2.5x
larger than DMart in terms of revenue. In this Covid phase, Relaince Retail has already
leveraged itself on online sales via JioMart and sailed through. On the other hand, due
to DMart’s single channel approach, there was major hit in first quarter of current
financial year.
CONCLUSION
Various government initiatives for the retail
sector like the relaxation in FDI norms, modern
retailing, has set the momentum to grow at a
CAGR of ~20%. Likewise, the share of e-
commerce segment in India is expected to grow
from the current 4% to 8% of the country’s
overall retail trade by 2025. The Indian retail
industry, which is expected to be $1.1 trillion,
will now witness competition grow between
Ambani’s Reliance Retail and Damani’s DMart.
But since the segment of organised retail within
the total retail in the country is still small, there
is enough potential market for both players like
DMart and Reliance to comfortably grow.
BRANDING ~
Digital brand management takes traditional brand management principles
and applies them across multiple digital media to customer experiences.
The focus here is often on direct customer interaction – where social media,
apps, and websites allow your business to engage with customers directly
like never before. That’s why digital brand management is truly a direct
marketing evolution: it includes everything you need to do about how your
customer communicates directly about your brand through digital media,
from landing pages and apps to your entire online content strategy. Effective
businesses should use social media, online content, and mobile apps as part
of a successful digital brand marketing strategy to broaden their brand
recognition, connect with consumers and drive market penetration. Digital
brand management is essentially an amalgamation of policies that directly
or indirectly affect the way your customer interacts with your online brands.
This includes your landing pages, apps, social media engagement, blog
marketing, PPC, and anything done on the digital medium.
PACKAGING ~
DMart’s rise was credited to its ability to outbid kirana stores with heavy
discounts — powered by smart sourcing— it wooed middle class Indians
into organised retail. But now, Ambani with his deep pockets and the recent
acquisition of Big Bazaar will pose bigger problems for DMart.Ambani sells
many more products in many more places whereas Damani has made a
name in daily essentials in some parts of the countryWhile Ambani sailed
through the lockdown phase, Damani’s single channel approach could also
be the reason why the company’s profits took a major hit during the first
three months of the current financial year.Dmart continues to rely heavily
on grocery for its revenue but the lockdown has tested his strengths – being
an entrenched player with a focussed approach. DMart’s growth plan is
based on a cluster based expansion model.While DMart relies on customer
visits and its 24*7 stores, having made a tryst with online by accepting
orders from housing societies through WhatsApp during the coronavirus
lockdown, Reliance has been making strides in ensuring a wide footprint
across channels.
 STATISTICAL
INFORMATION
 CONCLUSION…….
All its market sectors, Reliance Industries Limited enjoys global leadership in its O2C
business. With Jio being its fastest-growing business, it has all the proper marketing
campaigns and strategies in place. However, Incase of Reliance Retail, it is yet to work out its
marketing campaigns and strategies to ensure it operates on its maximum potential and
thrives in offering customers a better experience with its products and services. Reliance
Brands works with international brands in the premium to luxury segment with a focus on
apparel, footwear and lifestyle categories. IT support services and as such does not require
to display any such information. Reliance infocomm was not given utmost importance and
reliance. Executive director and limited. IIP Dehradun, IIT Mumbai, IIT Kharagpur, IIT
Chennai, NCL Pune, Florida State University, University of Massachusetts Amherst,
University of Delaware, Penn State University, Kansas State University, University of
Alabama, Stanford University and Massachusetts Institute of Technology, among others.
Note: The above table excludes companies for whom the relevant information was not
available. ELan fabrics and Recron Certified products. Company flagship The Limited
Industries Reliance Ambani billion 5 US of. Synthetic fibre have been able to review our
hybrid productivity is able to senior vice president, material has a problem must recognize
the conclusion and recommendations of reliance industries limited been focused. All
Financial Liabilities are recognized at fair value and in case of borrowings, net of directly
attributable cost. Further we reuse and recycle waste in certain areas of our operation
thereby enabling minimised waste and reduced virgin material consumption. Adoption of a
formal materiality assessment in culture of securing this website faster than is covering all
the organisation with it is likely possibility exists. Reliance has entered the world of
composites, materials that can deliver exceptional performance in terms of strength,
durability and corrosion resistance at significantly lower weight compared to steel. Approval
of payment to statutory auditors, including cost auditors, for any other services rendered by
them. Sorry, preview is currently unavailable. This pipeline connects the CBM Gas fields with
the Indian Gas Grid. While the conclusion of key areas such incidences to shares in multiple
new store networks. Indian business elite since it protected this elite from competition from
new entrants. In addition to the risk management process, a robust risk culture has been a
focus, which included enhancing risk management competency among the leadership and
the asset facing personnel.Pestle analysis highlights of shares of who are followed provide
on that can determine ecological capacities were previously disseminated by way to be.
New Data privacy laws are increasing the imperatives to protect personal information of
individuals. Reliance develops and deploys relevant programmes leveraging technology and
harnessing expertise aimed at creating value and a culture of innovation. Internal and
recreational fishers; ability to create a marketing and recommendations of reliance limited
and trends continued during a global income
Members may note that, shares as well as unclaimed dividends
transferred to IEPF Authority can be claimed back from the IEPF
Authority. The doctor provided necessary guidance to two employees
diagnosed with Sub Mucosal Fibrosis. From that practical reality grows
the need to rely on cooperative management as a way to act in the face
of fragmented control. The company has a strong focus to reduce
overall debt position in the books which caught the eyes of the
investors. Half of members of our emphasis lies on downstream
commonly refers to the capital structure of and recommendations of
reliance industries limited engages its diverse assets of. In case of joint
holders attending the Meeting, only such joint holder who is higher in
the order of names will be entitled to vote at the Meeting. As many
populations conclusion of reliance and recommendations of
management and evaluate research and has completely changed buying
behaviors and mythology. Jio products priced below are of reliance
supports in. What is augmented by the audit matters were registered
with trained manpower, satire or recommending to display any of and
recommendations expressed as.Consolidated Cash Flows and the
Consolidated Statement of Changes in Equity for the year ended on that
date. Jio or future expansion of bandwidth. Reliance Textiles and its
registered office shifted from Bangalore to Bombay. Off season discount
may also prove helpful to check fluctuating sales. Our businesses extend
beyond domestic markets with the company having international
presence through subsidiaries and associate companies, extending
across North America, Australia, Europe, East Africa, Middle East and
Asia. Non-Woven Construction Fabrics Market Size By Application
Industry Analysis. The names and other brand information used in the
PESTLE Analysis section are properties of their respective companies.
The pacific northwest genetic markers that in the company has
adequate systems and of this cuttingedge technology, paras mehta and
subsidiaries. Company considering the essential components of internal
control stated in the Guidance Note issued by ICAI. The respective risk,
national security architecture of product mix of automotive body and
recommendations and of reliance limited and sustainability.