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Welcome To: Course Title: E-Commerce

This document provides an overview of e-commerce through definitions, types, and examples. It defines e-commerce as the buying and selling of goods or services via the internet and the transfer of money and data to complete sales. The document outlines the major types of e-commerce models including business-to-business, business-to-consumer, direct-to-consumer, consumer-to-consumer, and others. It also gives examples of different types of products and services commonly sold through e-commerce such as retail, digital products, wholesale, services, and subscriptions.

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Muhammad Haroon
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66 views11 pages

Welcome To: Course Title: E-Commerce

This document provides an overview of e-commerce through definitions, types, and examples. It defines e-commerce as the buying and selling of goods or services via the internet and the transfer of money and data to complete sales. The document outlines the major types of e-commerce models including business-to-business, business-to-consumer, direct-to-consumer, consumer-to-consumer, and others. It also gives examples of different types of products and services commonly sold through e-commerce such as retail, digital products, wholesale, services, and subscriptions.

Uploaded by

Muhammad Haroon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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WELCOME TO

Course Title: E-Commerce


Lecture No: 1st (Definitions, Types of E-Commerce, Examples )

Mr. Bahar Hussain


MCS, MCSE, CCNA (R & S), CCNP (R & S), RHCSA, RHCE, PGD-CS, DAT, DCS,
CCNP (Security), DCG, DMD, Certified in VMware (Virtualization & Mobility),
Data Backup & Security , Specialist in Networks And Multimedia Graphics

Faculty Member
Hajvery University (HU)
What is E-Commerce?
E-commerce is the buying and selling of good or services via the
internet, and the transfer of money and data to complete the
sales. It’s also known as electronic commerce or internet
commerce. 
Or
E-commerce (electronic commerce) is the buying and selling of
goods and services, or the transmitting of funds or data, over an
electronic network, primarily the internet. These business
transactions occur either as business-to-business (B2B),
business-to-consumer (B2C), consumer-to-consumer or
consumer-to-business. The terms e-commerce and e-business are
often used interchangeably. The term e-tail is also sometimes
used in reference to the transactional processes that make up
online retail shopping.
Or
Ecommerce, or electronic commerce, refers to transactions
conducted via the internet. Every time individuals and
companies are buying or selling products and services online
they’re engaging in ecommerce. The term ecommerce also
encompasses other activities including online auctions, internet
banking, payment gateways, and online ticketing. 
How ecommerce came to be?
The first ecommerce transaction was made in 1994. A guy named
Phil Brandenberger used his Mastercard to buy Sting’s Ten
Summoners’ Tales via the internet for $12.48. This particular
transaction made history and signaled to the world that the
“internet is open” for ecommerce transactions. Why? Because it
was the first time that encryption technology was used to enable
an internet purchase. 
Needless to say, ecommerce has grown by leaps and bounds ever
since. 
The rise of ecommerce giants like Amazon and Alibaba in the mi
d -1990s
 changed the face of the retail industry. They largely capitalized
on the global internet penetration and digitalization of the
financial system which contributed to the decline in sales for
many brick-and-mortar businesses.
The growth of ecommerce has also shifted the retail workforce.
The U.S Bureau of Labour Statistics (BLS) has revealed that
from 1997 to 2016, employment in the ecommerce sector 
increased by 80%. BLS is also predicting that the number of
ecommerce jobs will keep on growing and reach 450,000 in the
US by 2026. 
Types of E-Commerce

Following are the most traditional types of e-commerce models:


Business to Consumer (B2C): B2C e-commerce is the
most popular e-commerce model. Business to consumer means
that the sale is taking place between a business and a consumer,
like when you buy a rug from an online retailer.
Business to Business (B2B): B2B e-commerce refers to a
business selling a good or service to another business, like a
manufacturer and wholesaler, or a wholesaler and a retailer.
Business to business e-commerce isn’t consumer-facing, and
usually involves products like raw materials, software, or
products that are combined. Manufacturers also sell directly to
retailers via B2B ecommerce.
Direct to Consumer (D2C): Direct to consumer e-commerce
is the newest model of ecommerce. D2C means that a brand is
selling directly to their end customer without going through a
retailer, distributor, or wholesaler. Subscriptions are a popular
D2C item, and social selling via platforms like InstaGram,
Pinterest, Facebook, SnapChat, etc. are popular platforms for
direct to consumer sales.
Consumer to Consumer (C2C): C2C e-commerce refers to
the sale of a good or service to another consumer. Consumer to
consumer sales take place on platforms like eBay, Etsy, Fivver,
etc.
Consumer to Business (C2B): Consumer to business is when
an individual sells their services or products to a business
organization. C2B encompasses influencers offering exposure,
photographers, consultants, freelance writers, etc..
Business to Government (B2G) :
The B2G model refers to companies and businesses that provide
goods and services for the government. For example, OpenGov
 is a company that offers governments cloud-based platforms for
communication, reporting, and budgeting.
Consumer to Government (C2G):
Every time consumers pay taxes, health insurance, electronic
bills, or request information concerning the public sector, they’re
engaging in C2G. 
What is E-commerce: Examples 
Everyone from independent freelancers to small businesses to
the largest of corporations can benefit from the ability to sell
their goods and services online at scale.
Here are some examples of types of e-commerce:
1.Retail: The sale of products directly to a consumer without an
intermediary.
2.Drop Shipping: The sale of products that are manufactured
and shipped to consumers via a third party.
3.Digital Products: Downloadable items like templates,
courses, e-books, software, or media that must be purchased for
use. Whether it’s the purchase of software, tools, cloud-based
products or digital assets, these represent a large percentage of
ecommerce transactions.
4. Wholesale: Products sold in bulk. Wholesale products are
usually sold to a retailer, who then sells the products to
consumers.
5. Services: These are skills like coaching, writing, influencer
marketing, etc., that are purchased and paid for online.
6. Subscription: A popular D2C model, subscription services
are the recurring purchases of products or services on a regular
basis.
7. Crowdfunding: Crowdfunding allows sellers to raise startup
capital in order to bring their product to the market. Once enough
consumers have purchased the item, it’s then created and
shipped.
Thanks

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