SAINT JOSEPH COLLEGE

Tunga-tunga, Maasin City 6600

STRATEGIC MANAGEMENT
CBME 2-F

STRATEGIC PLAN
Submitted by: Team Timberwolves

Submitted to: Cristilito P. Marcojos PME, MM, MDP

Name of Team: Timberwolves
Team Leader: Roses Maamo
Assistant Team Leader: Mariel Canales
Secretary: Maybellene Alejandrino
Members:
1. Hannah Jane Reoma
2. Maria Gia Tordillo
3. Mary Rose Pero
4. Mary Riva Garde
Product / Service:
Aroma Wolves Cafe (Food and Beverage)

• Aroma Wolves Cafe is an interesting and new type of food and

beverage restaurant. Wherein a variety of quality products
and services will be serve to its valued costumers. And on top
of that, the restaurant will provide a brilliant and relaxing
atmosphere ensuring that the costumers can have a quality
and comfortable stay.
• The business purchase high-quality whole coffee beans, as
well as selling freshly roasted coffees, espresso drinks, cold
blended beverages, and a variety of complementary foods
items. We also offer services such as delivery, free Wi-Fi, and
birthday accommodation to the costumers.
Business Location:
Tunga-tunga Maasin City, Southern Leyte (near at Don Anatalio
Gaviola Plaza)
• Aroma Wolves strategically choose this location because it's very
accessible to the public. It is also within the city. Surrendered
with technical schools, colleges and business establishments in
which our location is just a walking distance from it.
• The location we’ve selected has 2,000 square feet of space, room
for an outdoor patio, and requires minimal renovation.
Business Model:
Business-to-Consumer
Aroma Wolves Coffee choose Business-to-consumer type of business model because it allows
our business to sell products and services directly to consumers, with no middleman involved. This
will lower the cost of delivery or transportation. Furthermore, the management will be able to
utilizes raw materials to create a product to sell. In this sense we can reduce the price of the
product that is friendly yet high quality.

Value Proposition:
Life is better with finest product, best service with great ambience to live on.
Serving costumers the finest product with the best quality ingredients is always a top priority of
Aroma Wolves Cafe. We guarantee to serve, authentic food, creative brews and flavorful coffee
from grated natural ingredients and coffee beans that could satisfy customer's taste and appetite.
Valuing quality is a must for us for it will satisfy our costumers and retain their loyalty to our
products. We target on enhancing the customers' experience while eating and drinking. Aside from
that, we want to create friendly relationship in reaching our costumers. Giving them responsive and
best costumer service as much as we could. And oftentimes costumers visit for the products, so
creating a chilling atmosphere, good design and layout would probably makes them want to stay
and come again. We will serve the best for our valued customers that they get to find the taste of
Aroma Wolves everyday. We value our costumers the same as how we value the business.
Potential Target Market:
• Students
• Employees or workers
• Coffee shop Lovers
These are the potential target market of our business where we want to
reach out. Students who just want to have a sip of coffee, grab some foods,
meals, desserts and drinks as their past time after classes or breaks.
Secondly, workers or employees who are either have a business meeting, on
their way to work, those who want coffee after their stressful days or just
simply to experience relax with the companions. And most likely, the coffee
shop lovers who love to have a visit on coffee shop and cafes because they
are already interested to purchase in.
Customer Segment:
Location (Urban)
Aroma Wolves Cafe is good for all level of costumers, not varying on age,
gender, marital status, and life stage. Therefore our business customer
segmentation is focused on the location of our business. Segmentation of the
location allows our business to align with and serve a wide range of
costumers more efficiently. Establishing our location in urban areas will
guarantee to our business to be visible to crowd of people. And also it is
important for a business to have a best location that is accessible to the
public, suppliers, and etc. With a good location decisions, it can significantly
boost a company's long-term performance. Aroma Wolves Cafe will be
located at Tunga-tunga Maasin City, Southern Leyte (near at Don Anatalio
Gaviola Plaza). The location we have selected has 2,000 square feet of space,
including room for an outdoor patio, and requires minimal renovation.
Channel of Distribution:
Direct Retail
The Aroma Wolves distribute the products through direct retail,
means we sell our products directly to our end customers. By
interacting with our customers directly we can distinguish and
collect information on what customer buying habits, their feedback
and as well as build deeper relationship with customer. The good
thing about retail is that our business were able to contact with
customer directly which can help the Aroma Wolves envision how
the customer journey should take place and ensure that our
product and services satisfy and improves the customer
experience.
Key Partners:
• Suppliers/manufacturers of all the ingredients
• Machine manufacturers
• Other Cafe shops
In food and beverage industry our main business partners are
the suppliers and manufacturers. They provide as ingredients and
resources we need in making the products. We could also partner
up to some shops to sell our products as well. As a business we are
aware of maintaining good relation towards our key partners. It will
create more opportunities in future transaction.
Key Resources:
• Material
• Buildings facility (restaurant)
• Machines
• Kitchen utensils
• Tables and chairs
• Computer Software

Competitors in the market:

Aroma Wolves Cafe's competitors includes Restaurants, Grocery store,
Bakeries and any other Food and Beverages Shop in Maasin City, Southern
Leyte. In fact, competition is always there in any kinds of business but having
a good Strategic Plan will make our business become successful.
 Vision Statement

"To establish Aroma Wolves Cafe the leading

food and beverage restaurant in Southern
Leyte.”
 Mission Statement

"To let everyone experience the joy of

satisfaction by providing outstanding services
and products.”
 VALUES
Excellence
Our team set objectives in striving for excellence. Strategically, we seek to improve the way we do
things and quickly adapt to changing conditions to maintain competitive advantage in food and beverage
industry.
Integrity
  We choose to do what is right all the time. We acknowledge honesty, fairness, and accountability of our
actions. We deliver commitments with objectivity, courage, and concern.
Respect
We honor the rights and beliefs of our fellow associates, customer, suppliers and our community. We
treat others with the highest degree of dignity, equality and trust despite of differences in status, race, and
experiences.
Teamwork
We promote and support a diverse yet unified team. Working in a co-operative way would drive us to
achieve our goals much easier and less time. We encourage open communication of ideas, thus it creates
better understanding within the team.
Customer Focus
We put our customers at the core, ensuring that we consistently deliver on our promises of satisfaction.
We seek to understand, anticipate, and cater to every customer’s needs.
 SWOT ANALYSIS
STRENGTHS WEAKNESSES
•Strong ethical values • Limited funds available
• Highly motivated workforce • High operating cost
• High quality product • Product Pricing
• Outstanding costumer service • Labor skills
•Refreshing and relaxing environment • Product availability

OPPORTUNITIES THREATS
•The growing market demand for Coffee and •Strong existing competitors
other food and beverage products • Fewer supplies
• Loyal customer • Customers' Changing Preferences
• Digital marketing • Increased in supplier costs
• Partnerships or alliances with other business
 Goals
GOAL: IMPROVE COSTUMER SERVICE
As a business enterprise we target to improve our costumer
service because we believe that through the services we extend to
our costumer, it can met their expectations and satisfy their needs.
In regards with this, we need to be vigilant from the feedbacks of
our customers and do our best to safeguard their responses.
Somehow, with the good costumer service we conferred, it can
make our consumer happier with the overall experience of buying
or consuming our product. Additionally, it is beneficial to our
business because it can increase customer loyalty and generate
positive word-of-mouth about our business.
GOAL: IMPROVE EMPLOYEE PRODUCTIVITY
We have a goal to improve employee productivity, to ensure that
our product are made and serve in best quality. To achieve this we
need to perform inspection at the manufacturing facility. Ensuring
that we have the right machinery and utensils in production
process. Also, employee have an expertise in the field to resolve or
minimize the problem.

GOAL: ENSURE PRODUCT AVAILABILITY

  In a retail business, a goal of ensuring product availability is a
must, because with the sufficient supply of product available, it
allows us to immediately provide and cater every costumer needs.
And in regards the changing preferences of our costumers, products
diversification is our key to provide them the product that matches
their preference.
 GOAL: Approach to Innovation
Approach to Innovation is one of our goal in order for us to
come up with new ideas and technologies that can help our
business increase productivity and generate greater output. It can
also increase the ability to acquire, create and make the best use
of competencies, skills and knowledge. We do our best to provide
our customers the best products and services using new
technologies in order to meet customers needs. Having an
approach to innovation can lead a business to provide customers
the best quality of products and services.
VISION: To establish Aroma Wolves Cafe the leading food and beverage restaurant in Southern Leyte.
TARGET DATE
MISSION GOALS OBJECTIVES ACTION PLAN MEASURE OF BUDGET RESPONSIBLE
IMPLEMEN- CAPEX PERSON
TATION

1. To establish customer 1.1Conduct customer survey or interview to get customer feedbacks. Target costumer 1Q 2022-2024
IMPROVE feedback program by 1st 1.2 Analyze the recorded feedback then discuss, resolve, and monitor the satisfaction= 95% ₱1M H.J.L.R
COSTUMER quarter of 2022. progress.
SERVICE
2. To implement brand 2.1 Use customer-oriented promotional tool such as premium offers, Sales growth =10%, 3Q 2021-2024
awareness by 3rd quarter of coupons, and a product sampling. market share =8% ₱2M M.K. C.
2021 2.2 Launch advertisement program with the use of a radio ads, fliers, or
event sponsorship to promote the business.

3. To conduct employee 3.1 Perform a training need assessment and engage in employee learning
training program by 3rd experience. 1000 hours of 3Q 2021-2024 ₱3M R.B.M
IMPROVE quarter of 2021 to improve 3.2 Send employees to attend in a skill training program and technological training
To let EMPLOYEE employee productivity. training program.
everyone PRODUCTIVITY
experience the
joy of 4. To implement effective 4.1 Align employee with the responsibilities and priorities at work. Target production
satisfaction by time-management of 4.2 Encourage employee to make a to-do list used record and their routine efficiency= 95% 2022 -2024 ₱1M M.G.G.T
providing employee by 2022. in order to keep on track.
outstanding
services and 5. To develop program in 5.1 Attend convention and forums to understand more about inventory
products. inventory control by 2022. control. Increase product 2022-2025 ₱ 1M M.A.A
ENSURE PRODUCT 5.2 Launch computerized inventory control system to effectively manage availability by 10%
AVAILABILITY inventory.

6. To develop a supplier 6.1 Sourcing new supplier through supplier accreditation program. Reduction of
accreditation program by 6.2 Carefully reviewed the supplier delivery performance and product supplier defect rate 2023-2025 ₱1M M.R.D.G
2023. information. by 15%

7. To adapt to new trends and 7.1 Join technological forums in regards with new trends and technology Target production
APPROACH TO technologies by 4th quarter of out in the market. efficiency =95% 4Q 2021-2024 ₱1M M.R.P
INNOVATION 2021. 7.2 Adapt to new trend and technologies in collaboration with other Increase in
businesses partners. production by 10%

8. To increase sales and 8.1 Use automated technology to save time and increase production sales growth =10%,
productivity volume by 2022. output. increase in 2022-2025 ₱1M R.B.M
8.2 Launch online/mobile payments to serve convenience, expecting it to production by 10%
increase the sales of the business.