Scribd Logo
Upload

Welcome to Scribd!

  • 36 views

    Chapter 3-Literature Review

    Uploaded by

    mahgul khan

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd

    Chapter 3-Literature Review

    Uploaded by

    mahgul khan
    36 views17 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    36 views17 pages

    Chapter 3-Literature Review

    Uploaded by

    mahgul khan

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 17

    Slide 3.

    Chapter 3
    Critically reviewing the literature

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.2

    Reasons for reviewing the literature


    • To conduct a ‘preliminary’ search of existing
    material that would have been discussed for the
    proposal

    • To organise valuable ideas and findings

    • To identify other research that may be in progress

    • To generate research ideas

    • To develop a critical perspective

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.3

    The Critical Review (1)

    Approaches used

    Deductive -
    Use the literature to help you identify theories and
    ideas that you will test using data. The conclusions
    reached are certain, inevitable, inescapable

    Inductive -
    Explores the data to develop theories which are then
    tested against the literature. The conclusions reached
    are probable, reasonable, believable
    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.4

    The Critical Review (1)

    Approaches used

    Deductive -
    Develop
    Theory
    Formulate
    Hypothesis
    Collect &
    analyze data
    Accept/Reject
    Hypothesis

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.5

    The Critical Review (1)

    Approaches used

    Theory
    Inductive -
    Tentative
    Hypothesis

    Pattern

    Observation

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.6

    The Critical Review


    Key purposes

    • To further refine research questions and objectives

    • To avoid repeating work already undertaken

    • To provide insights into strategies and techniques


    appropriate to your research objectives

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.7

    Content of the critical review


    You will need to

    • Include key academic theories

    • Demonstrate current knowledge of the area

    • Use clear referencing for the reader to find the


    original cited publications ( APA reference style)

    • Acknowledge the research of others

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.8

    Structure of the literature review

    Three common structures

    • A single chapter

    • A series of chapters

    • Throughout the report

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.9

    Categories of Literature Sources

    • Primary (published and unpublished)

    • Secondary

    • Tertiary

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.10

    Literature sources available


    Literature sources available

    Saunders et al. (2009)


    Figure 3.2 Literature sources available
    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.11

    The literature search strategy


    Write down

    • parameters of your search


    • key words and search terms to be used
    • databases and search engines to be used
    • criteria for selection of relevant and useful
    studies
    And

    Discuss these with a tutor (if possible)

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.12

    The literature search strategy (2)

    • Define the research parameters


    Language (English), subject area (Accountancy), business sector
    (manufacturing), geographic area( Asia), Publication period( last 10 years),
    Literature type(journals, books)
    • Generate key words
    • These are the basic terms that describe your research questions/objectives
    and will be used to search tertiary literature
    • Discuss your research
    • Brainstorm ideas

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.13

    Conducting a literature search (2)

    Searching using tertiary literature

    • Search appropriate printed and database sources

    • Note precise details used – including search strings

    • Note the FULL reference of each search found

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.14

    Evaluating the literature

    • Define the scope of your review

    • Assess relevance and value

    • Assess sufficiency

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.15

    Plagiarism
    Four common forms

    • Stealing material from another source

    • Submitting material written by another

    • Copying material without quotation marks

    • Paraphrasing material without documentation

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.16

    Summary: Chapter 3

    The critical literature review

    • Sets the research in context

    • Leads the reader into later sections of the report

    • Begins at a general level and narrows to specific


    topics

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 3.17

    Summary: Chapter 3

    A literature search requires

    • Three main categories of sources


    • Clearly defined research questions and
    objectives
    • Defined parameters
    • Use of techniques – ( brainstorming and
    relevance trees)

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009

    You might also like