3 - Factors in Selecting Instructional Media

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FACTORS IN SELECTING

INSTRUCTIONAL MEDIA
 Smith and Ragan (1999)

1. Learning Tasks and Condition


2. Learners
3. Context
4. Media Attributes
The three major activities of analysis, strategy development, and
evaluation are indeed part of many instructional design models.

 Analysis  Evaluation
– Learning Environment – Assessment instruments
– Learners – Formative Evaluation
– Learning Task
– Revision

 Instructional strategy
– Organization strategy
– Delivery strategy
– Management strategy
– Write and produce instruction
– Define Motivational Issues – Design of Motivation

– Classify the motivational problem – Generate potential strategies

– Analyze audience motivation – select motivational strategies


– Prepare Motivational elements
– Prepare motivational objectives
– Integrate them with instruction

Evaluation
Developmental tryout of motivational elements.
Assess motivational outcomes
1. Learning Tasks and Condition

• The needs assessment provides the designer


with an understanding of what learners are
unable to do. Learners needs drive the
instructional goals and prepare the designer to
begin analyzing the learning tasks.
2. Learners
– Smith and Ragan assert that careful identification
and description of a target audience is crucial to the
success of instructional design efforts. A thorough
understanding of the learners provide the designer
with the necessary information to build effective
and appealing instruction.
3. Context
– Contextual analysis should describe the
environment in which the instruction will be
implemented.
– Smith and Ragan argue that a thorough
understanding of the learning environment will help
guarantee that the newly developed instruction will
be used.
4. Media Attributes
– Make sure that the learners know that their success was
a result of their efforts.
What may – Cost / Viability

be added to – Accessibility
– Social-political Appropriateness

the above – Cultural Friendliness


– Openness / Flexibility
factors are: – Interactivity
– Motivational Value
– Effectiveness
References:

– o Internet https://www.slideshare.net/gurminkhans/smith-ragan-
instructional-design-theory
– o Educational technology I (Alejandro S. Bernardo and Helen T. Gonzales)
First Edition
– o Google search/ edtech magazine. Com
– o Google search / Academia.edu.com
– www.slideshare.net › gurminkhans › smith-ragan-instructional-design.
The End

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