Digital Marketing

Group
Presentation

Presented By;

Group 3
 Introduction to the Company
Berrylush is a direct-to-
consumer, online first
manufacturer and seller of
Timeline of Berrylush apparel like dresses, tops,
jumpsuits, and skirts.

They implemented the

Material Resource
Planning System to
manufacture and replenish
their stock and as a result,
they have a monthly
average sell-through rate of
40%

They take great pride in

calling themselves an
authentic Indian brand,
providing employment to
the local community
favoring female workforce.
Most cost-
Ability to Channing
effective Easy Get qualified
focus and and adapting
than Measurable buyers
target your strategies are
mainstream Matrix through SEO
ideal buyers easy
marketing.
especially for fashion
brands ensures Values
focussed
focussed strategy
strategy on
more
more cost-effective
cost-effective
Track
Track your
your marketing
activities
marketing
activities much
much easier
easier
customer
customer base.
base. It
on
It has
has Realized
ways to market the ability to reach
fashion brands.
than other forms of
marketing.
the right consumers
so Using
Using relevant
from
so that
that you
you can
can show
show relevant Website and Social
your
your brands
brands and
products.
and keywords
keywords that
describe
describe your
that help
help
your fashion
fashion
media
media analytics
analytics will
will Digital
help
help you
you to
to get
get real-
real-
product or business
SEO will help you to
time analysis of your
marketing plan and
Presence
get
get more
more targeted
targeted implementation
implementation and
and
traffic
traffic to
to your
your site,
site, you
you can
can change
change it
it
which
which increases
increases without facing any
conversions over
trouble.
Improved targeting time.
Every
Every penny
penny you
you means more leads
Implements
Implements pull
pull spend
spend on
on digital
digital which
which have
have more
more
strategy
strategy of
of marketing
marketing marketing
marketing can
can be
be chances
chances of
of
measurable.
converting
converting into
into sales.
sales.
 Berrylush is out in the
Apparel Industry and is
focusing its pitch for a
Target Market of Berrylush niche segment which
belongs to the ‘Young
Women’ who wants to
look good and have fun
with her look along with
quality, affordable and
inspiring clothing

Women looking for bold

and beautiful apparels for
social events which make
them feel confident and
comfortable at the same
time.

User Age: 18 to 25, 26 to

34
User Income: Upper-
middle Income, High
Income
Location: India
WEBSITE
LIGHT
HOUSE
REPORT  
Website
Traffic
 Keywords Analysis 
No  Keyword  Search CPC  Paid Difficulty  SEO Difficulty 
Volume 
1  berrylush  8,100  ₹ 1.92  100  64 
2  berrylush dresses  6,600  ₹ 4.23  100  46 
3  berrylush tops  1,900  ₹ 3.08  100  66 
4  berrylush review  720  ₹ 5.07  100  61 
5  berrylush customer care number  140  ₹ 2.78  14  19 
6  berrylush skirts  140  ₹ 4.26  100  59 
7  berrylush jumpsuit  140  ₹ 2.55  100  50 
8  berrylush owner  110  ₹ 1.90  6  59 
9  berrylush dress myntra  90  ₹ 2.91  100  73 
10  berrylush website  70  ₹ 4.62  100  63 
11  berrylush dress amazon  10  ₹ 6.13  100  44 
SOCIAL
MEDIA
ANALYSIS 
 Problems with
the website
  
• Background and foreground colors do not have
a sufficient contrast ratio
 
• Heading elements are not in a sequentially-
descending order 
• Links do not have a discernible name
• Links to cross-origin destinations are unsafe 
• SEO-  
Links are not crawlable; Image elements do not
have [alt] attributes 
Twitter Analysis
 A. Online advertising plan

 Search Ads- Publishing search ads using

specific keywords- targeting specific
Marketing Plan segments in relevant markets

 Display Ads- Display ad campaigns can be

run to increase brand visibility- Advertise
newly launched collection- To promote
seasonal sales/discount offers
 B. Social Media Marketing plan
 Collaboration with influencers to promote
collection
 Posts relevant to hot trending topics
 Facebook and Instagram
 Diversify the content
 Posts related to festivals and major occasions-
Customer feedback posts
Marketing Plan  Posts highlighting the recent offers
 Posts notifying the new arrivals in the collection

Twitter: Use of prominent keywords and trending

hashtags· Increase reach by posting relevant posts
on twitter proactively
YouTube: Videos targeting consumers interests and
festivals- Collection update videos- Customer
feedback videos on YouTube
 C. Organic, inbound
marketing plan

 Implementing on-page and off-

Marketing Plan page SEO
 Regular blogging with good,
relevant and engaging content
 Sharing fashion tips and guides in
form of downloadable content