New User / Non Engaged Customers Existing / Engaged Customers

Pain Points Pain Points

• Lack of interest/motivation to open the app amongst the • Lack of exciting/interesting/new experience for existing
non existing customers – We must come up with customers.
solutions for such customers and provide them what • Lack of something they look forward to apart from
interests them to open our app. shopping.
• Preconceived notions and lack of trust and amongst the • No personalized experience for regular customers.
people with respect to TBBD. • New features for user interaction
• Lack of awareness among people with respect to what all • Better push notifications.
can they purchase online. • Need for Interactive Interface

2018-19 2020-21
2014-15 2016-17 Grocery, Shopper Quick, 2GUD 2022-23
First ‘BIG BILLION No Cost EMI, audience platform, Influencer LIVO, GAMER
DAY’, Private Labels & 2Gud, BNPL, commerce, COINS, REVIEW
Flipkart Lite Expanding Supermart, Leap, Flipkart FEED, GROUPKART,
Mobile Focus categories Supercoins Wholesale KIOSKS, FLIPSFAIR

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 New User / Non Engaged
Customers
Integrating the interest/motivation areas of our customers
We have seen a huge surge in the number of people who have switched A majority of the customers who shop online fall in the young age group.
to healthy lifestyle in the past 5 years, especially after the covid 19 And this segment has a huge potential to get converted into our new
scenario. For example the cycle sales in India had doubled amidst the customers or engaged customers. We can use gaming as an interest area
pandemic. This trend is expected to continue its growth. to attract a majority of this segment.

We can come up with a concept “LIVO”, using a step counter in our app We can tie up with major gaming companies like Krafton (PUBG), TIMI
or can provide an in app segment where our customers can upload their Studio Group (COD), Epic games (Fortnite), Super Cell (Clash of clans),
data on a daily basis, directly from their fitness bands. On the basis of King (Candy Crush), etc. We can come up with new concept of “GAMER
their activity levels, we can reward them with COINS” that can be rewarded as per the amount of shopping done by a
supercoins/discounts/specially curated deals, which will allow them to customer. These “GAMER COINS” can now be used by our customers to
open their apps more frequently and make them feel more included as a make in app purchase in their respective gaming sessions.
part of the Flipkart community. This will also help us to convert them to
our engaged customer base.

Increasing our User’s/Customer’s Trust Increasing awareness and inclusiveness

One of the major concerns that our users/customers face is that they are Showing people what it looks like to be on the other side of the table
skeptical about TBBD and consider the goods we sell in a TBBD are through videos, on The Big Billion Day. Showing them how we care for
inferior ones. We can change this perception of theirs by giving in more them and how we can help them in getting the best product online.
detailed information about the products they receive.
This can either be done in the order section or by applying a QR code at Bringing our sellers and delivery executives to limelight by sharing videos
the product’s box from the seller’s/manufacturer’s end, that contains on how Flipkart is impacting their lives and how important they are for
detailed information like where and when was the product Flipkart.
manufactured, what is the actual price of the product, information about
the seller, authenticity certificate of the product, etc. This can also be clubbed with a social media campaign in which we
This can especially be done for major brands that people are skeptical in reward a few customers everyday for posting their selfies with our
buying online and prefer an offline purchase of these products. Sellers’ delivery executives.
authenticity of the data will be monitored in this process.

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 Flipsfair
• The annual event is organized to interact with both active
and prospective customers. Starting with tier 1 cities and
GroupKart later moving along the hierarchy.
• Sellers from across India can showcase their presence on the
platform in the event.
• Group ordering with GroupKart, Providing a concept where • 3-Day long event providing the audience with fun activities
Families/Friends can order multiple items creating a single including a food festival, trivia quizzes, Arcade games, and
Cart by sharing the cart’s access to certain users. many more along with creating the buzz for TBBD.
• Audience can earn coupons/ supercoins by participating in
• Chatting among the group and adding things required by these events which can later be used for TBBD only.
every member with both On-Demand and subscription
model on weekly or Monthly basis.

• Reducing Demand split with multiple products ordered

under a single order from only one cart. Providing efficient
results for logistical processes with increasing overall sales
and reducing delivery costs. KIOSKS

Review Feed • Flipkart will install interactive kiosks at places such as

Airports, Shopping Malls, Tech Parks, prime locations etc. for
• We can let our customers connect with other users (their user interaction.
friends) and whenever a person reviews a product, that • Airport
• Average Time Spent: 3h 20m
product review comes in the review feed of that person’s • We can optimize the idle time spend by people at these
connections (Only if the person wants the review to be shared places. People can utilize their time by browsing on Kiosks • Shopping Malls
to the connections’ review feed). This will allow people to • Average Time Spent: 2h 15m
for products and can even play games and correspondingly
have more trust in choosing their products and will increase win coins/ coupons. • Railway Stations
the overall purchases as well. • Average Time Spent: 1h 15m
• Customers will be able to login into their accounts and they
• This will also give an area of growth to all the • Tech Parks
can shop and even buy the product, otherwise add into • Average Time Spent: 45m
YouTube/Instagram product reviewers out there. Product their cart or Wishlist. By doing so we shall increasing our
reviewers can also make it a visible to all feed and will be able reach among people of different age groups and can help us
to upload reviews about the products they have purchased get new customers as well.
from Flipkart.

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THANK-YOU