Product Decisions - MCQs

Multiple Choice
Questions in Marketing
580 Frequently asked
questions are
answered.
Book by
Maxwell Ranasinghe
M.A( Interdisciplinary Studies) York, CPM ( Marketing) New Haven,
BSc.( Business Administration) USJP, Attorney at Law.
I have taught marketing for last 20 years in number of
universities and professional institutes. Further I have
conducted various marketing and management related
workshops to the corporate sector.
MCQs are now a very important part of marketing

examinations all over the world. As such, I wrote this book on
Multiple Questions to help students in passing exams.
I gathered question papers on MCQs of many universities, and
professional institutes
I analyzed more than 1600 questions and found that there are
a set of questions that are frequently asked. It came to around
580 questions, and I answered all these questions in my e-
book.
• The questions and answers discussed in the book cover a
standard syllabus of marketing in Diploma, Undergraduate
and Graduate level courses
• I have discussed MCQs by categorizing it to 12 categories
namely - Introduction to Marketing, Marketing
Environment, Marketing Mix, Marketing Research,
Consumer Behavior, Segmentation, Targeting and
Positioning, Product , Price, Distribution, Promotion ,
Marketing Planning and Information and Communication
Technology for Marketing. As such there are 12 chapters to
the book.
• I decided to select 20 MCQs from each chapter and make
12 presentations
• As such, you will be able to view 12 presentations in this
series and to learn 240 MCQs out of 580 MCQs in my book
Now take a piece of paper and a pen, get ready for an
MCQ Exam
In this
presentation, I
will discuss 20
Product
MCQs selected
from Chapter 7
of my book
1. Anything that can be offered to a
market to satisfy a want a or need
1. A
product 2. Products and services that are offered
to consumers
could be
defined as 3. Various types of goods and service
available in the market
4. Items that can be seen and touched

2. A product could be
a physical product,
1. Service
place, organization,
idea, person or a
service. When a 2. Physical product
famous football player
is marketed by his
manager to the
commercial world to
3. Idea
appear in
advertisements, it is
called 4. Person
1. Size, shape and color
3. A
2. Package, content and flavor
product has
three major 3. Physical, functional and symbolic
aspects aspects
4. Advertised, presented and

delivered
1. It is a tooth paste
4. In a tooth
paste what is 2. It cleans tooth
the symbolic
aspect of the 3. White teeth
product
4. Free from tooth decay
5.
According 1. Outer
package, inner
package,
2. Core,
generic,
expected,
to Phillip Contents, taste
and nutrition
augmented
and potential
Kotler,
product has
3.
4. Durability,
Development,
perishability,
introductory,
inseparability,
five levels growth,
maturity and
decline
intangibility
and variability
1. Sermon in a church/
temple/ Kovil

6. In the tangibility
2. Service in a salon
continuum, what
could be identified
as a pure tangible 3. Service in a hospital
product
4. Service in a restaurant
7. What could
be identified 1. Airline ticket
as hybrid
( 50% to 50%) 2. Ticket to a musical show
tangible and 3. Service in a restaurant
intangible
goods 4. Service in a salon
1. Airline service
8. What product
could be
2. Restaurant service
identified as a
major intangible
product with 3. A car
minor tangible
product
4. Pencil
9.One of
Name, term, sign, symbol or design or a combination of
them to identify the goods and services of one seller or
group of sellers and ………………………………… from those of
the famous
competitors
1. Highlight
definition
of 2. Differentiate
brandings 3. Juxtapose
is
4. Attracted
10. One of the
statements is 1. Makes easy to identify
wrong as to
the 2. Reduce risk in purchasing
importance of 3. Help buying nutritious products
branding to
4. Helps product evaluation
consumers
1. Retailer
11. If branding
allows
differentiation, 2. Wholesaler
targeting and
positioning and
defend against
3. Manufacture
competition, who
will benefit 4. Retailer and wholesaler
1. Brand value indicated in the
balance sheet of the manufacture
12. Brand 2. Brand value given by branding

valuing organizations
equity is
3. Value given to a brand by the
customers on their perspective
4. Price of the product divided by

the value of benefits
1. Brand recognition, brand acceptance,
13. Logical brand preference and brand loyalty
sequence of 2. Brand acceptance, brand recognition,

brand preference and brand loyalty
brand 3. Brand preference, brand recognition,
development brand preference and brand loyalty
process is 4. Brand exposure, brand acceptance,
brand preference and brand loyalty
1. Individual brand names

14. Companies like
Unilever, Proctor and 2. family brand names
Gamble and HP
use…………………….. for
their products 3. Multi level brand names
4. Corporate name
15. Companies like
1. Individual brand names
Toyota Motor
Corporation use
branding strategies
2. family brand names
like Toyota-
Corolla, Toyota –
Corona, Toyota –
Prius, Toyota – 3. Multi level brand names
Hilux: they are
using 4. Corporate name and individual
brand names
16. What is
common in 1. They are Greek Heros
brand names 2. They are Greek Gods
like Atlus,
3. They are names of fables
Sprite, Nike,
4. They are names of epic
Appolo stories
17. There is a tendency
in naming the brand 1. It makes easy for the customer to remember
with an inherent
quality, utility value of 2. It makes easy for the marketer to advertise
technology of the and describe the product
product such as
Mobitel, Celltel, 3. It makes easy for the marketer to distinguish
Tropicana, Suntec, Air the product form competitors’ products
Canada : the
advantage of doing so 4. It makes easy to register as a trade mark
is
1. It should be easy to pronounce
and remember
18. some of
the most 2. It should be protectable,
important adaptable and distinguishable
elements in
3. Only above 1 is correct
naming a
brand is 4. Above 1 and 2 both together are
correct
1. Fashion
19. Although
packaging is
fundamentally used
2. Silent salesman
for protecting the
product from
elements form the
environment, now it 3. Environment friendly element
is mainly seen as a
4. Innovation to make user friendly
products
1. Has three stages of life
20. Product
life cycle 2. Has a very short life in the
theory market
generally 3. Has life cycle from conception to
assumes that decline
a product 4. Has a life cycle that cannot be
predicted
• If you are interested in viewing the whole book, which has 580
Questions and Answers, please Log on to Amazon.com and
search
• “Marketing MCQs by Maxwell Ranasinghe”
• You can read the digital version free or download it by just
paying USD4.99
• I strongly believe it is a very good investment for you and I also
consider it as an appreciation of my work towards the student
community
• Next slide has the answers to the questions in this presentation
• Answers to questions in this presentation appears on the next
slide
• 1-4 11-3
• 2-3 12-3
• 3-3 13-1
• 4-4 14-1
• 5-2 15-4
• 6-1 16-2
• 7-3 17-2
• 8-1 18-4
• 9-2 19-2
• 10-3 20-3
• Thank you and good luck with your exams

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Multiple Choice

MCQs are now a very important part of marketing

4. Items that can be seen and touched

4. Advertised, presented and

12. Brand 2. Brand value given by branding

4. Price of the product divided by

sequence of 2. Brand acceptance, brand recognition,

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