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Introduction To Marketing - MCQs

The document discusses a book containing 580 marketing multiple choice questions answered. It was written by Maxwell Ranasinghe, who has 20 years experience teaching marketing. The book aims to help students pass exams by analyzing over 1600 questions from various universities and professional institutes to identify 580 frequently asked questions. The MCQs are categorized into 12 chapters covering standard marketing topics. The document provides 20 sample MCQs from Chapter 1 on Introduction to Marketing, asking the reader to answer them and check the answers later. It encourages purchasing the full book for further practice questions.

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Maxwell;
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394 views27 pages

Introduction To Marketing - MCQs

The document discusses a book containing 580 marketing multiple choice questions answered. It was written by Maxwell Ranasinghe, who has 20 years experience teaching marketing. The book aims to help students pass exams by analyzing over 1600 questions from various universities and professional institutes to identify 580 frequently asked questions. The MCQs are categorized into 12 chapters covering standard marketing topics. The document provides 20 sample MCQs from Chapter 1 on Introduction to Marketing, asking the reader to answer them and check the answers later. It encourages purchasing the full book for further practice questions.

Uploaded by

Maxwell;
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Multiple Choice

Questions in Marketing
580 Frequently asked
questions are
answered.
Book by
Maxwell Ranasinghe
M.A (Interdisciplinary Studies) York, CPM ( Marketing) New Haven,
BSc.( Business Administration) USJP, Attorney at Law.
I have taught marketing for last 20 years in number of
universities and professional institutes. Further I have
conducted various marketing and management related
workshops to the corporate sector.

MCQs are now a very important part of marketing


examinations all over the world. As such, I wrote this book on
Multiple Questions to help students in passing exams.
I gathered question papers on MCQs of many universities, and
professional institutes
I analyzed more than 1600 questions and found that there are
a set of questions that are frequently asked. It came to around
580 questions, and I answered all these questions in my e-
book.
• The questions and answers discussed in the book cover a
standard syllabus of marketing in Diploma, Undergraduate
and Graduate level courses
• I have discussed MCQs by categorizing it to 12 categories
namely - Introduction to Marketing, Marketing
Environment, Marketing Mix, Marketing Research,
Consumer Behavior, Segmentation, Targeting and
Positioning, Product , Price, Distribution, Promotion ,
Marketing Planning and Information and Communication
Technology for Marketing. As such there are 12 chapters to
the book.
• I decided to make one presentation for each chapter by
selecting 20 MCQs in one chapter
• As such, you will be able to learn 240 MCQs out of 580
MCQs in my book
Now take a piece of paper and a pen. Get
ready to practice an MCQ exam

In this
presentation I
Introduction to
will discuss 20
Marketing
MCQs selected
from Chapter 1
• Please try to answer all the questions and
then check the answers at the end of the
presentation.
1. Marketing has its
origins in
1. Economics
2. Philosophy
3. Mathematics
4. Sociology
2. Marketing attempts to satisfy
needs and wants by

2.
1. Supplying
Advertising goods and
services

4.
3. Improving
Developing quality of
products goods and
services
1. demand, supply, market,
3. Utility is consumers
a concept of
2. electricity, water, air and gas
economics
that has four 3. Form, time, place and
basic kinds possession

4. money, machines, men and


means
1. Customers
4. Marketing
should be an 2. Suppliers and shareholders
organizational
function that 3. Society and environment
creates value
to 4. All of the above
5. As a result of
international
economic
• 1. Multinationals have taken all the trade in
agreements, growth the world
of information • 2. Markets have expanded beyond national
technology and boundaries
commonly • 3. Consumers are in a position to buy goods
acceptable at lower prices
currencies • 4. Manufacturing has become complex
1. More sellers sell their products in the market

6. Sellers 2. Sellers are competing on price and quality with


market is each other

where 3. Sellers are in one single geographic location


offering goods to the customers coming to the
market

4. More buyers exists for fewer goods and services


1. Buyer stay in
2. More goods
one
and services
geographical
offered by
location and the
sellers than
sellers visit
what is wanted
them to sell
by buyers
7. Buyers their products

market is where
3. Buyers are 4. Buyers show
more quality great interest in
conscious buying goods
8. The goods can
be sold easily, if
you produce • 1. Product Concept
• 2. Production Concept
goods at a lower • 3. Sales Concept
cost and make it • 4. Marketing Concept
available is
advocated by
1. Sellers should offer best prices to win sales

9. Sales 2. Salesmen should understand the customer needs


well

concept 3. Consumers have a lethargic attitude in buying

advocates goods and services and they have to be persuaded


to buy good by advertising and promoting

4. Sales is the most important part of marketing


10. What is the 1. Marketing Concept
concept that
focuses more 2. Production
about finding Concept
needs of the
consumer before 3. Sales Concept
you produce
goods 4. Product Concept
11. 1. Having a long term relationship with
customers to develop sales
Expanded
notion of 2. Developing a long term relationship with
marketing channels of distribution

Relationship 3. Cost effective relationship with customers,


Marketing suppliers, employees and other stakeholders for
mutual benefit

describes Importance of developing a relationship with


about competitors to control the market place
12. When a 1. Product specialist marketing

company is
only product 2. Marketing myopic
oriented and
not consumer
3. Wider scope marketing
oriented, it
could be called
as 4. Lean marketing
13. When a 1. It could be called as person
marketing
politician
conducts a 2. It could be called as election
marketing
campaign
3. It could be called as political
for his services marketing
candidature 4. It could be called as political
for election party marketing
2. Allocating
1. Advertising geographical
of distribution areas to
points different
salespersons

14. Place
Marketing is 4. Effort to
3. Placing
attract
products in a
customers to a
place where
particular
customers can
geographical
see it very well.
location
15. When a
religious
organisation puts • 1. It is not called marketing
up posters and • 2. It is called religious marketing
banners about its • 3. It is called not for profit marketing
annual events or • 4. It is called social marketing
religious
ceremonies
among the public
1. It is called marketing to manufacturers
of goods and services

16. When a
company 2. It is called Business to Business
marketing
markets its
products to
3. It does not use mass media marketing
another
company
4. It sends a senior marketing person to
talk to the other company
17.When an 1. It is doing negative marketing
NGO
2. It is engaged in the work that a
launches a government should do
campaign to
discourage 3. It is going out of their mandate
using phone
whilst driving 4. It is doing cause marketing
1. Marketing products to poor communities of
the society

18. Social 2. Marketing products to the social services


Marketing organizations

is 3. A method used to develop activities aimed at


changing or maintaining people's behaviour for
the benefit of individuals and society.

4. Using online social media such as Facebook to


communicate marketing messages
1. Using loyal customers of a company to
spread a positive experience of the products
and services of a company

Installing a buzzer for the customers in a

19. Buzz
restaurant to call waiting staff a as and when
needed

Marketing Using busses to carry advertising messages of


the company

Asking customers to talk negative experience of


competitors
1. People and goods
20. Two
major 2. goods and services
categories of
Traditional 3. Person and events
Marketing
were 4. International and
national
• If you are interested in viewing the whole book, which has 580
Questions and Answers, please Log on to Amazon.com and search
• “Marketing MCQs by Maxwell Ranasinghe”
• You can read the digital version free or download it by just paying
USD4.99
• I strongly believe it is a very good investment for you and I also
consider it as an appreciation of my work towards the student
community
• You can also view a video on this presentation with explanations and
answers by copying and pasting it on your browser
https://www.youtube.com/watch?v=iGetPCTciKY&t=146s

• Next slide has the answers to the questions in this presentation


Answers
• 1- (1) 9 - (3) 17-(4)
• 2- (2) 10- (1) 18-(3)
• 3- (3) 11- (3) 19-(1)
• 4 -(4) 12-(2) 20-(2)
• 5- (2) 13-(1)
• 6- (4) 14-(4)
• 7- (2) 15-(3)
• 8- (2) 16-(2)
• Thank you

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