Audio Information and

Media
Motion Information and
Media
Audio Information and
Media
Audio or recordings are used in media
communication to transmit and transfer information
via sound.
Types of Audio Tape
Compact disc
Information USB Drive
• Radio Broadcast – recorded audio that
Memory Card
is sent through radio waves to reach Computer Hard Drive
people. Internet or Cloud
• Music - may be vocal or instrumental
sounds that are combined to in a way
to produce harmony.
• Sound Recording – recorded interview
or meting, or any sounds in the
environment.
• Sound Clips – any sound artificially
reproduced to create a dramatic effect
in a presentation.
• Audio Podcast – a digital audio or video
file that can be downloaded from a
website to a media player.
Ways to Store Audio
Information
 MP3 M4A
Audio
File
Forma
t
WAV WMA
 Decibel Hertz
(dB) (Hz)

Unit of Sound
Measurement

Phon
Characteristics of a Sound: • Gives information
• Volume – refers to a sound’s strength • Provides feedback
• Tone – a sound’s detectable • To customize or personalize
characteristic
• Pitch – refers to how high or low the
sound is
• Loudness – refers to the volume of the
sound or magnitude of the sound
heard.
Purpose of Sound:
Elements of Sound Design Principles of Sound Design

Dialogue Mixing
- refers to the speech or - combination of multiple sound elements
conversations

Pace
- time control or order of events
Sound Effects
- any other sounds other than
the music and dialogue
Stereo Imaging
- refers to the aspect of sound recording

Music
- may be vocal or instrumental sounds
that are combined to in a way to produce Transition
harmony. - how one got from one segment to another
 Types of Transitions

1. Segue – one elements stops, the next

one follows
2. Cross–fade – one element fades out, HEARING VS LISTENING
the next fades in and they overlap
on the way. Hearing – act of perceiving sound
3. V- fade – first element fades to through the ear
inaudible before the second elements
begin. Listening – requires concentration to
4. Waterfall – as first element fades out, make the brain process what they have
the second one begins at full volume. heard.
Better for transitions that for effects.

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Motion Information
and Media
 a form of media that has the appearance of moving text
and graphics on a display
 its purpose is to communicate information in multiple ways
(Roblyer, 2006)
 an integrated sight-and-sound kinetic media (Shelton,
2004)
Characteristics:
 It communicates message to a large, heterogenous and anonymous
audiences.

 It communicates the same message to mass audiences simultaneously,

sometimes in public, other times in private.

 It embodies messages that are usually impersonal and transitory.

 It is multi-sensory such that the audience’s sight and hearing are

stimulated in concert.

 It is a formal, authoritative channel of communication accordingly. Its

power in informing and entertaining lies in the communicator’s ability to
control visual and aural stimuli.

 It confers status upon issues, persons, organizations, or social movement.

INFORMAL – created by individuals often for personal use
FORMAL - created by professionals who follow industry standards in
creating, editing, and producing motion media.

Steps for Formal Production of Animation:

 Writing the story
 Script is written and the dialogue is encoded
 Animator’s sketch major scenes; inbetweeners fill in
the gaps
 Background music and background details are added
 Drawings are rendered.
MOTION MEDIA, TYPES, FORMATS AND SOURCE

 According to format:
 FILM – also called a movie or motion picture; is a series of still and moving images. Consists
moving pictures that have been recorded so that they ca be shown at the cinema or
on a television.

 ANIMATION – A scene from the animated film. It is the process of drawing, designing, making
layout and preparation of photographic sequences that are integrated in the
multimedia and gaming products.

 DOCUMENTARY FILM – it is a non-fictional motion picture intended to document some aspect

of reality, primarily for the purposes of instruction, education or
maintaining historical record.

 SHORT FILM – a trailer of a short film, or an any film that is not long enough to be considered
a feature film.
MOTION MEDIA, TYPES, FORMATS AND SOURCE

 According to format:

 MOTION PICTURE IN TELEVISION – television is a telecommunication medium for transmitting

and receiving moving images that can be monochrome (black
& white) or colored, with or without accompanying sounds.
- Reality Show, Game Show, Talk Show, Television news

 INTERACTIVE VIDEO – usually refers to a technique used to blend interaction and linear film or
video.” IV” is a type of digital video that supports user interaction. These
videos play like regular video files, but include clickable areas or “hotspot”
that perform an action when you click on them.

 IDEO FORMATS/VIDEO CODECS – motion media used large resources. Codecs compresses and
decompresses video files. MP4, DivX, MPG, 3GP, AVI, MKV, etc.
Types of Motion Media:
 VIDEO
an electronic medium for recording, copying, and broadcasting of movingvisualimages.

 VIDEO FOOTAGE
the raw, unedited material as it had been originally filmed by movie camera or
recorded by a video camera which usually must be edited to create a motion picture,
video clip, television show or similar completed work.

 According to purpose:
Education; entertainment; advertising

 According to source:
Personal, social media, media companies

 According to audience:
Private or public, directed, or general
 DESIGN PRINCIPLES OF MOTION INFORMATION
AND MEDIA

SPEED
• This includes trajectories, impact on objects and reactions of
the environment.
TIMING
• Fast movement sends much information, slow movements
shoes emphasis and lasting recall.
TRANSITION
• Used to switch between scenes.
SOUND AND COLOR
• Adds depth and meaning to movement
CARTOONING
• Your graphic and text provides dynamic movement. This can be
done by using the following movements: stretching, rotating,
squashing
BLURRING
• It can be used to provide the illusion of the last movement. In
videos, it is often used to censor for security or decency.
Advantages of Motion information and media:

 It captures motions in a manner that can be viewed repeatedly

 It can show processes in detail and in sequence

 Simulations allow for safe observations

 It can cut across different cultures and groups

 It allows scenes, history events and phenomenon to be recreated

 It enables learning with emotions

 Limitations of Motion information and media:

 Compares to other visual form of media, the viewer cannot always

interrupt the presentation

 It is oftentimes more costly than other forms of visual media

 Other data maybe presented best using still images. Examples

graphs, diagram, and map.

 It is subject to misinterpretation.

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Thanks for listening!!