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Chapter 11

This document discusses various web technologies including publishing online, blogs, interacting with bloggers, blogging with multimedia, and wikis. It provides details on what constitutes an online publication and the process for publishing content on the web. Blogs are defined as online journals that display information in reverse chronological order. Popular blog types include health/fitness, sports, politics, travel, and automobiles. The document outlines steps for finding and interacting with bloggers in your industry. It also discusses integrating different media like text, images, audio, video, and animation into blog posts. Wikis are described as collections of articles that multiple users can freely add and edit online.

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Peter Obimbo
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35 views10 pages

Chapter 11

This document discusses various web technologies including publishing online, blogs, interacting with bloggers, blogging with multimedia, and wikis. It provides details on what constitutes an online publication and the process for publishing content on the web. Blogs are defined as online journals that display information in reverse chronological order. Popular blog types include health/fitness, sports, politics, travel, and automobiles. The document outlines steps for finding and interacting with bloggers in your industry. It also discusses integrating different media like text, images, audio, video, and animation into blog posts. Wikis are described as collections of articles that multiple users can freely add and edit online.

Uploaded by

Peter Obimbo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Chapter 11

Innovation and Web


Technologies
Outline

1. Publishing online
2. Understanding Blogs
3. Interacting with a Bloggers Blog
4. Blogging with multimedia
5. Understanding Wikis

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1. Publication Online
• What is an online publication?
– Some online magazines distributed through the
World Wide Web call themselves webzines (also
spelled e-zine).
– An e-zine is a term appropriately used for small
magazines and newsletters distributed by any
electronic method, for example, by electronic
mail (e-mail/email, see Zine).

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1. Publication Online
• What is the process for publishing on the
Internet?
– The published content may include text, images,
videos, and other types of media.
– In order to publish content on the web, you
need three things:
• 1) web development software,
• 2) an Internet connection, and
• 3) a web server.

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1. Publication Online
• The important steps in publishing a site are:
– Creating your website: first you have to create a
website.
– Using WordPress: The WordPress is one free
content management system that is used by
millions of blogging laymen.
– Custom Web Design: design the layout.
– Get a hosting plan: to make site available online.
– Publish your website: finally upload your website.

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2. Understanding Blogs
• A blog (shortening of “weblog”) is an online
journal or informational website displaying
information in the reverse chronological
order, with latest posts appearing first.
• It is a platform where a writer or even a
group of writers share their views on an
individual subject.

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2. Understanding Blogs
• The Most Popular Blog Types
– Health & Fitness Blog. A hot blog for those who
are focused on fitness is the health and fitness
blogs.
– Sports Focused Blogs. ...
– Blogs about Politics. ...
– Travel Blogging. ...
– Car and Automobile Blogging.

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3. Interacting with a Bloggers Blog
• How to Find Bloggers in Your Industry –
and Interact with Them!
– Step 1: Select 5-10 relevant bloggers.
– Step 2: Monitor blog interactions. Once you've
narrowed down your target blogs, it's important
to recognize what makes them interesting and
successful.
– Step 3: Participate in the conversation.
– Step 4: Give back to the bloggers.

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4. Blogging with multimedia
• Integrating an array of different media into
your posts will breathe life into it.
• You can create a multimedia experience by
including a variety of content. The five 5 elements
of multimedia are:
– Text
– Image
– Audio
– Video and
– Animation
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5. Understanding Wikis
• A wiki is a collection of articles that multiple
users can add to and edit freely online.
• Wikis are growing because, at their core, they
are about as simple as can be.
• That simplicity means that people find them
easy to use, just like e-mail and blogs.
• Wikipedia is of growing importance as an
encyclopedia, primarily because it is a free
encyclopedia.
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