MARKETING
WHAT IS MARKETING??
PERFORMANCE OF BUSINESS ACTIVITIES
THAT DIRECT THE FLOW OF GOODS AND
SERVICES FROM PRODUCERS TO CONSUMERS
ACC.TO GURU PHILIP KOTLER ’’MARKETING IS
A SOCIAL AND MANAGERIAL PROCESS BY
WHICH INDIVIDUALS AND ORGANIZATION GET
WHAT THEY NEED AND WANT THROUGH
CREATING ,OFFERINGAND EXCHANGE
PRODUCTSV OF VALUE WITH OTHERS “
UNDERSTANDING MARKETING
DISCOVERINGO AND TRANSLATING
CONSUMER NEEDS AND DESIRES INTO
PRODUCTS AND SERVICES
CREATING DEMAND FOR THESE
PRODUCTS AND SERVICES
SERVING THE CUSTOMERS DEMAND
EXPANDING THE MARKET EVEN IN THE
FACE OF KEEN COMPETITION
MARKETING CONCEPTS
*PRODUCT
CONCEPT
*SELLING
CONCEPT
*MARKETING
CONCEPT
*SOCIETAL
MARKETING
CONCCEPT
THE PRODUCT CONCEPT
Product Concept states that customers or
consumers prefer product which is of the
highest quality, performance and features.
Product concept is a mandatory concept in
order to give the best possible product to the
customer as per the demand and expectation.
A product is not complete in itself and requires
other factors of business like marketing,
distribution, sales, service etc. to be
successful.
THE SELLING CONCEPT
The Selling Concept proposes that
customers, be individual or organizations
will not buy enough of the organization's
products unless they are persuaded to do so
through selling effort. So organizations
should undertake selling and promotion of
their products for marketing success.
THE MARKETING CONCEPT
The Marketing Concept is preoccupied with
the idea of satisfying the needs of the
customer by means of the product as a
solution to the customer's problem (needs).
The Marketing Concept represents the major
change in today's company orientation that
provides the foundation to achieve
competitive advantage.
THE SOCIETAL MARKETING
The societal marketing concept holds that
CONCEPT
the organization's task is to determine the
needs, wants, and interests of a target
market and to deliver the desired
satisfactions more effectively and efficiently
than competitors in a way that preserves or
enhances the well-being of both the
individual consumer and society ...
IMPORTANCE OF MARKETING IN
BUSINESS
