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    Lesson 3 - The Evolution of Traditional To New Media

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    Mr. Kalkyu
    This document discusses the evolution of traditional and new media. It begins by defining traditional and new media, then outlines several key eras in the development of communication technologies - the Prehistoric Age, Industrial Age, Electronic Age, and New/Information Age. Each era is accompanied by examples of important media innovations that emerged during that time, from cave paintings to the internet. The document aims to trace the overall shift from traditional to new digital and online forms of media.

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    Lesson 3 - The Evolution of Traditional To New Media

    Uploaded by

    Mr. Kalkyu
    239 views57 pages
    This document discusses the evolution of traditional and new media. It begins by defining traditional and new media, then outlines several key eras in the development of communication technologies - the Prehistoric Age, Industrial Age, Electronic Age, and New/Information Age. Each era is accompanied by examples of important media innovations that emerged during that time, from cave paintings to the internet. The document aims to trace the overall shift from traditional to new digital and online forms of media.

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    Lesson 3 - The Evolution of Traditional to New Media

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    This document discusses the evolution of traditional and new media. It begins by defining traditional and new media, then outlines several key eras in the development of communication technologies - the Prehistoric Age, Industrial Age, Electronic Age, and New/Information Age. Each era is accompanied by examples of important media innovations that emerged during that time, from cave paintings to the internet. The document aims to trace the overall shift from traditional to new digital and online forms of media.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    239 views57 pages

    Lesson 3 - The Evolution of Traditional To New Media

    Uploaded by

    Mr. Kalkyu
    This document discusses the evolution of traditional and new media. It begins by defining traditional and new media, then outlines several key eras in the development of communication technologies - the Prehistoric Age, Industrial Age, Electronic Age, and New/Information Age. Each era is accompanied by examples of important media innovations that emerged during that time, from cave paintings to the internet. The document aims to trace the overall shift from traditional to new digital and online forms of media.

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    Media and Information Literacy

    THE EVOLUTION OF TRADITIONAL TO NEW


    MEDIA
    LEARNING COMPETENCIES:
    Learners will be able to:
     identify traditional and new media and their relationships;
     discuss the characteristics of traditional media and new media;
     define technological determinism and cultural determinism;
     compare technological determinism with cultural determinism;
     search latest theory on information and media;
     discuss the Normative Theories of the Press; and
     evaluate the type of media in the Philippines using the Normative
    Theories of the Press.
    CARTOON ANALYSIS:
    VIDEO PRESENTATION:
    History of Communication
    By: Volke.com
    ACTIVITY:

    Identify if the following is


    Traditional or New Media.
    MAGAZINE
    BROADSHEET
    RADIO
    ONLINE VIDEO GAMES
    ONLINE TELEPHONY AND MESSAGING
    TABLOID
    PAPERBACK NOVEL
    TELEVISION
    WEB VIDEO PORTALS
    TRADITIONAL MEDIA VS. NEW
    VIDEO PRESENTATION:
    New Media vs. Traditional Media
    By: Denver MacKenzie
    IN YOUR OWN WORD!

    What is Traditional Media?

    What is New Media?


    TRADITIONAL VS. NEW MEDIA

    TRADITIONAL
    MEDIA refers to mediums
    that are part of our culture
    for over half a century.
    These forms include
    television, radio, print
    advertisements, and
    billboards.
    TRADITIONAL VS. NEW MEDIA

    NEW MEDIA or digital


    media refers to audio, video,
    and image content that has
    been encoded. Encoding
    content involves converting
    audio and video input into
    digital media formats.
    EVOLUTION OF MEDIA
    EVOLUTION OF MEDIA

    Prehistoric Age
    Industrial Age
    Electronic Age
    New/Information Age
    PREHISTORIC AGE (BEFORE
    PREHISTORIC AGE

    People discovered fire


    developed paper from plants,
    and forged weapons and
    tools with stone, bronze,
    copper and iron.
    PREHISTORIC AGE
    CAVE PAINTINGS
    (35,000BC)
    PREHISTORIC AGE
    CLAY TABLETS IN MESOPOTAMIA (2400
    BC)
    PREHISTORIC AGE
    PAPYRUS IN EGYPT (2500 BC)
    PREHISTORIC AGE
    ACTA DIURNA IN ROME (130 BC)
    PREHISTORIC AGE
    DIBAO IN CHINA (2ND CENTURY)
    PREHISTORIC AGE
    PRINTING PRESS USING WOOD BLOCKS (220
    AD)
    PREHISTORIC AGE
    CODEX IN MAYAN REGION (5TH
    CENTURY)
    INDUSTRIAL AGE (1700S TO
    INDUSTRIAL AGE

    People used the power of


    steam, developed machine
    tools, established iron
    production, and the
    manufacturing of various
    products.
    INDUSTRIAL AGE
    PRINTING PRESS FOR MASS PRODUCTION
    (1900)
    INDUSTRIAL AGE
    NEWSPAPER-THE LONDON GAZETTE (1740)
    INDUSTRIAL AGE
    TYPEWRITER (1800)
    INDUSTRIAL AGE
    TELEPHONE (1876)
    INDUSTRIAL AGE
    MOTION PICTURE
    PHOTOGRAPHY/PROJECTION (1890)
    INDUSTRIAL AGE
    TELEGRAPH
    ELECTRONIC AGE (1930S TO
    ELECTRONIC AGE

    The invention of the


    transistor. People harnessed
    the power of transistors that
    led to the transistors radio,
    electronic circuits, and early
    computers. In this age, long
    distance communication
    became more efficient.
    ELECTRONIC AGE
    TRANSISTOR RADIO
    ELECTRONIC AGE
    TELEVISION (1941)
    ELECTRONIC AGE
    LARGE ELECTRONIC COMPUTER
    1960 IBM Mainframe Computer
    ELECTRONIC AGE
    LARGE ELECTRONIC COMPUTER
    Apple 1 Computer
    ELECTRONIC AGE
    LARGE ELECTRONIC COMPUTER
    Apple 2 Computer
    NEW/INFORMATION AGE
    (1900S TO 2000S)
    NEW/INFORMATION AGE

    The Internet paved the way


    for faster communication
    and the creation of the social
    network. People advance the
    use of microelectronics with
    the invention of PC, mobile
    devices and wearable
    technology.
    NEW/INFORMATION AGE
    WEB BROWERS:
    Internet Explorer (1995)

    Mosaic 1993
    NEW/INFORMATION AGE
    BLOGS:
    Wordpress (2003)

    Blogspot (1999)
    NEW/INFORMATION AGE
    SOCIAL NETWORKS:

    Friendster (2002)
    NEW/INFORMATION AGE
    SOCIAL NETWORKS:

    Multiply (2003)
    NEW/INFORMATION AGE
    SOCIAL NETWORKS:

    Facebook (2004)
    NEW/INFORMATION AGE
    SOCIAL NETWORKS:

    Instragram (2010)
    NEW/INFORMATION AGE
    MICROBLOGS:

    Twitter (2006)
    NEW/INFORMATION AGE
    MICROBLOGS:

    Tumblr (2007)
    NEW/INFORMATION AGE
    VIDEO:

    YouTube (2005)

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