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Motivation

The document discusses the 4-Drive Model of Employee Motivation developed by Lawrence and Nohria in 2002. The model suggests that employee motivation is driven by four core needs: Acquire, Bond, Comprehend, and Defend. Meeting these needs through rewards, recognition, teamwork, training, transparency and other strategies can increase employee effort, retention, persistence, and creativity. The document provides examples of how managers can impact each of the four drives to improve motivation.

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Koushik Kumar
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180 views37 pages

Motivation

The document discusses the 4-Drive Model of Employee Motivation developed by Lawrence and Nohria in 2002. The model suggests that employee motivation is driven by four core needs: Acquire, Bond, Comprehend, and Defend. Meeting these needs through rewards, recognition, teamwork, training, transparency and other strategies can increase employee effort, retention, persistence, and creativity. The document provides examples of how managers can impact each of the four drives to improve motivation.

Uploaded by

Koushik Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Driving Employee

Motivation
Why do some people
climb mountains?
While others
run?
And others
just sit?
And why do
millions of
people go to
work each day?
Motivation is the force
that drives our actions
And with the
right
motivation
What
What
can’t
can’t we
we do?
do?
History has given us many models
of Motivation…
Locke & Lathum McClelland
Goal Setting Needs Based Motivational Model

Need for achievement


(n-ach)
Need for authority and
power (n-pow)
Need for affiliation (n-affil)

Bandura
Self Efficacy
Technically Motivation is…
But I prefer this…

Motive + Action
And for employees, we need to understand
how to tap into that
And for employees, we need to understand
how to tap into that

Motive + Action
The 4-Drive Model
Employee Motivation
of

Is a new motivational model that


helps show us how to tap into it…

Lawrence & Nohria


2002
The 4-Drive Model
Employee Motivation
of

Is a new motivational model that


helps show us how to tap into it…

It was developed by
these two a few
years back…

Lawrence & Nohria


2002
The 4-Drive Model
Employee Motivation
of

And we are just touching the


surface of it here

Lawrence & Nohria


2002
Acquire

drive
We all have a
to acquire
money,
things,
prestige, power…
Bond

Bond
We also want to
with others -
and have positive,
meaningful relationships
We also strive to
UNDERSTAND
and feel
CHALLENGED

Comprehend
or Challenged
And we need to
DEFEND those
things and
ideas we BELIEVE IN

Defend
The Question is

So What?
The Question is

Who Cares?
The Question is

How Does
This
Matter?
It all really boils
down to

Why is this
important?
Because it…
Increases
Increases
Effort
Effort

Because it…
Increases
Increases
Effort
Effort Aids
Aids
Retention
Retention

Because it…
Increases
Increases
Effort
Effort Aids
Aids
Retention
Retention

Because it…

Enhances
Enhances
Persistence
Persistence
Increases
Increases
Effort
Effort Aids
Aids
Retention
Retention

Because it…

Enhances
Enhances
Drives Persistence
Persistence
Drives
Creativity
Creativity
Increases
Increases
Effort
Effort Aids
Aids
Retention
Retention
Improves
Improves
Focus
Focus Because it…

Enhances
Enhances
Drives Persistence
Persistence
Drives
Creativity
Creativity
So lets see how we can
impact each of the
four drives
to improve
employee motivation
Acquire

Bond

• Reward Systems • Culture


• Recognition • Teamwork
• Perks • Social events

Challenge &
Comprehend
Defend

• Job Design • Reputation


• Training • Focus on competition
• Big picture • Transparency
Impact
Acquire thru

Reward Recognition Perks

Anything to do Anything to do Anything to do


with… with… with…

••Salary
Salary ••Time
Timeoff
off
••Awards
Awards
••Incentives
Incentives ••Special
Special
••Thank
Thankyous
yous allowance
allowance
••Benefits
Benefits ••Top
Topof
ofclass
class
Improve
Bonding by

Culture Teamwork Social

Anything to do Anything to do Anything to do


with… with… with…

••Values ••Job ••Gather


Values Jobstructure
structure Gather
••Norms
Norms ••Projects ••Sports/teams
Projects Sports/teams
•Daily
•Dailybehaviors
behaviors ••Support ••Fun
Support Fun
Challenge &
Comprehend

Job Design Training Goals

Anything to do Anything to do Anything to do


with… with… with…

••Job
Jobsharing
sharing ••Skill
Skilltraining
training ••Stretch
Stretchgoals
goals
••New
Newchallenges
challenges ••People
Peopletraining
training ••Employee
Employeeinput
input
••Mentoring
Mentoring ••Coaching
Coaching ••Line
Lineof
ofsite
site
Build the will
to Defend

Reputation Threats Transparency

Anything to do
Anything to do with…
with… Anything to do
with…

••Company ••Competitors ••Current


CurrentIssues
Issues/ /
Company Competitors
Success
Success
••Group ••Environment
Environment
Group •Trust
••Personal/ideas ••Outside •Trust
Personal/ideas Outside
And we’ve just
touched the
tip of the…
To find out more

www.lanterngroup.com

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