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Advanced Operations Management

Operations management is responsible for producing goods and services within a business. It involves managing the systems and processes used to create goods and provide services. Goods refer to physical items like raw materials and final products, while services are activities that offer value through time, location, or psychological benefits. Marketing influences operations management by identifying consumer wants and needs, setting prices and quality levels, and conducting advertising and promotion activities.
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0% found this document useful (0 votes)
212 views30 pages

Advanced Operations Management

Operations management is responsible for producing goods and services within a business. It involves managing the systems and processes used to create goods and provide services. Goods refer to physical items like raw materials and final products, while services are activities that offer value through time, location, or psychological benefits. Marketing influences operations management by identifying consumer wants and needs, setting prices and quality levels, and conducting advertising and promotion activities.
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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OPERATIONS

MANAGMENT
What is Operation?
- The part of a business organization that is
responsible for producing goods or services.

How can we define Operation Management?


- The management of systems or processes that
create good/ and or provide services.
Goods Services
- are physical items that - Are activities that provide some
includes raw materials, parts, combination of time, location, or
subassemblies and final psychological value.
products.
COMPETITIVENESS
MARKETING’S INFLUENCE
Identifying consumer
wants and/or needs
Pricing and quality
Advertising and
promotion

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