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Punchtab Misses The K.O. Punch

The document provides a critique of the PunchTab pitch presentation, noting its minimalistic design but missing storyline creates an incoherent message, while recommending the founders emphasize their customer benefits, remove unnecessary information, clarify milestones, and improve slide sequencing to establish credibility with investors. The critique aims to decimate the pitch's weaknesses and recreate an effective presentation structure.

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Sameer Choudhary
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135 views5 pages

Punchtab Misses The K.O. Punch

The document provides a critique of the PunchTab pitch presentation, noting its minimalistic design but missing storyline creates an incoherent message, while recommending the founders emphasize their customer benefits, remove unnecessary information, clarify milestones, and improve slide sequencing to establish credibility with investors. The critique aims to decimate the pitch's weaknesses and recreate an effective presentation structure.

Uploaded by

Sameer Choudhary
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PunchTab

MISSES THE
K.O. PUNCH
Critique Decimate Recreate
Critique

• Minimalistic Design: use of • Missing Storyline: No clear definition of

black fonts on white background purpose or expectations for the audience.

keeps opening slides aesthetic. • Scattered Message: Placement of random

• Embedded Message: Adding brands, unwarranted technical jargons, and

Rewards symbol on slides chaotic sequencing renders the pitch ineffective.

explicitly showcases the working • Inconsistency: Flawed use of spacing,


model to investors. verbiage, unwanted comment boxes, unequal

• Emphasize Benefit: matching weightage to different aspects of presentation

consumers with brands for combined with random sequencing of slides

coalition loyalty sets the pitch for highlights the inconsistencies.

PunchTab.
Decimate
• Customer Brand Placement – Adding brand logos and names next to founders distracts and draws attention away from the
founders (essence of the slide).

• Opportunities – No linkage or explanation of possible opportunities. Wrong subheadings used such as “Long tail of loyalty
programs” does not resonate with the intended message that rewards are often awarded after a long time and PunchTab can narrow
the timelines.

• Remove Game Theory – Excessive information with random unstructured graphics and examples not needed.

• Missing Milestones – Introduction of PunchTab to result should have been elaborated more, supported by a rough storyline of

milestones and role of each involved party, substantiated by numbers from previous success stories such as Nike.

• Slide Sequence – placing funding before milestones immediately puts a question in the mind of investor if the numbers are justified

and ultimately casts doubts on the credibility of the founders.


Recreate

Investment
Opportunity
• Our Seed
Industry & Milestones
You • Our funding
• SWOT Analysis needs
• How we help
you?
PunchTab • What you as
• Who we are? Brand get by
• Our Product & using PunchTab?
Customers?

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