A Presentation ON Print Media Sub:-IMC

A
PRESENTATION
ON
PRINT MEDIA
Sub :- IMC
PRESENTED BY:- PRESENTED TO:-

RAVI SONI PROF.NEHA GUPTA
YATIN CHAUHAN
KEVAL PATEL
DHAVAL RAMI
DEFINITION OF PRINT MEDIA
Print media include such forms as-

 newspapers,
 magazines,
 books,
 newsletters,
 advertising,
 memos,
 business forms, etc.
TYPES OF PRINT MEDIA:
Newspapers: Newspapers are the most popular forms of print

media.
Magazines: Magazines also offer advertisers an opportunity to

incorporate various new techniques and ideas.
Newsletters: Newsletters also form an important part of print media.
These target a specific group of audience and give information on the
product.
Brochures: Brochures give detailed information about the product.

These are mainly distributed at events or even at the main outlet
when a consumer needs to read in detail about the product.
Posters: Posters are forms of outdoor advertising. The message in a

poster has to be brief and eye catching as it a person on the move.
targets
ADVANTAGES OF PRINT MEDIA
loyal readership. This can be very useful for advertisers as
compared to advertising on the Internet.
If you are targeting a particular geographical area, you can do so

with ease through print media.
For example, a local newspaper would be a best medium to
advertise about a new shopping complex.
You can choose the size of the advertisement space. This will help
you to plan the budget of the expenses to be incurred while
advertising.
DISADVANTAGES OF PRINT MEDIA
The cost incurred can sometimes be expensive considering the

medium you choose.
Newspapers for example, are amongst the public eye only for a
day.
This medium may not always give you a wide reach. Internet, on
the other hand, can target a global audience.
Advertisements may get lost in all the clutter of editorial and ads
by competitors.
The Role of Magazine and Newspapers
The role of magazine and newspapers in the advertiser’s media plan differs from
that of the broadcast media because they allow the presentation of detailed
information that can be processed at the readers own pace.
The print media are not intrusive like radio and TV, and they generally require
some effort on the part of the reader zines are often referred to as high-
involvement media.
Over 80 percent of U.S. house-holds subscribe to or purchase magazines, while

the average household buys six different magazines each year
CLASSIFICATION OF MAGAZINES
• Consumer magazines
• Farm publication
• Business publication
ADVANTAGE OF MAGAZINES
Magazine have a number of characteristics that make
them attractive as an advertising medium.
Strengths of magazines include their
 selectivity
 excellent reproduction quality
 creative flexibility
 performance
 prestige
 readers’ high receptivity and involvement
 services they offer to advertisers.
DISADVANTAGE OF MAGAZINES
 Costs
 Limited reach and frequency
 Long lead time
 Clutter and competition

THE FUTURE FOR MAGAZINES
Stronger editorial platforms
Circulation management
Cross-magazine and media deals
Database marketing
Advances in technology
TYPES OF NEWSPAPERS
The traditional role of newspapers has been to deliver

prompt, detailed coverage of news as well as to supply
other information and features that appeal to readers.
 Daily newspapers
 Weekly newspapers
 National newspapers
 Special audience newspapers
 Newspaper supplements
TYPES OF NEWSPAPER ADVERTISING
The major types of newspaper advertising are display and

classified.
Display advertising
Classified advertising
-special ads and inserts
ADVANTAGE OF NEWSPAPERS
Newspapers have a number of characteristics that make
them popular among both local and national advertisers.
These includes their:-
extensive penetration of local markets
Flexibility
geographic selectivity
reader involvement
special services.
LIMITATION OF NEWSPAPERS
The limitations of newspapers include their:-
Poor reproduction
Short life span
Lack of selectivity
clutter
THE FUTURE OF NEWSPAPERS
 Competition from other media
 Circulation
 Cross-media buys
 Attracting and retaining readers

THANK YOU


A Presentation ON Print Media Sub:-IMC

Uploaded by

Copyright:

Available Formats

A Presentation ON Print Media Sub:-IMC

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

A Presentation ON Print Media Sub:-IMC

Uploaded by

Copyright:

Available Formats

A

PRESENTED BY:- PRESENTED TO:-

Print media include such forms as-

Newspapers: Newspapers are the most popular forms of print

Magazines: Magazines also offer advertisers an opportunity to

Brochures: Brochures give detailed information about the product.

Posters: Posters are forms of outdoor advertising. The message in a

If you are targeting a particular geographical area, you can do so

The cost incurred can sometimes be expensive considering the

Over 80 percent of U.S. house-holds subscribe to or purchase magazines, while

 Limited reach and frequency

 Long lead time

 Clutter and competition

Stronger editorial platforms

Cross-magazine and media deals

The traditional role of newspapers has been to deliver

 Special audience newspapers

The major types of newspaper advertising are display and

extensive penetration of local markets

The limitations of newspapers include their:-

Short life span

 Competition from other media

 Attracting and retaining readers

You might also like