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Human Behavior in Organization Chapter 3

Human Behavior in Organization Chapter 3 discusses learning, perception, and attribution. It covers [1] theories of learning including classical conditioning, operant conditioning, and social learning; [2] factors that influence perception such as the perceiver, target, and situation; and [3] common attribution errors and factors that influence how people attribute behaviors, including distinctiveness, consensus, and consistency. The chapter provides an overview of key concepts regarding how people learn, perceive, and make causal explanations.

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425 views12 pages

Human Behavior in Organization Chapter 3

Human Behavior in Organization Chapter 3 discusses learning, perception, and attribution. It covers [1] theories of learning including classical conditioning, operant conditioning, and social learning; [2] factors that influence perception such as the perceiver, target, and situation; and [3] common attribution errors and factors that influence how people attribute behaviors, including distinctiveness, consensus, and consistency. The chapter provides an overview of key concepts regarding how people learn, perceive, and make causal explanations.

Uploaded by

christian venus
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Human Behavior in

Organization
Chapter 3 – Learning, Perception, and
Attribution
III. Learning, Perception, and
Attribution

3
Learning
Theories of Learning
Perception
Factors Influencing Perception
Attribution
Common Attribution Errors
Factors that Influence Attribution
Shortcuts Used in Forming Impressions of
Others

2
Quotations are commonly printed as a means of
inspiration and to invoke philosophical thoughts from
the reader.

3
Learning

▪ Learning may be defined as a relatively permanent change in


behavior or knowledge due to experience. With change there is
Learning.
Direct
(observation, Experience Learning Other causes (drugs,
practice) injury, disease,
maturation)
Indirect
(reading, Change in
watching Behavior
movies)

Socially Misconduct
Appropriate
4
Behavior
Theories of Learning

Classical Conditioning - Defined as a type of learning in which a stimulus acquires the


capacity to evoke a response that was originally evoked by another stimulus.

Original
Response
Stimulus

Neutral
Stimulus

Conditioned Conditioned
Stimulus Response

5
Theories of Learning

Operant Conditioning - Defined as a type of learning where people learn to repeat


behaviors that bring them pleasurable outcomes and to avoid behaviors that lead to
uncomfortable outcomes.

Learning

Repeat Avoid

Behavior Behavior

Pleasurable Uncomfortable
Outcomes Outcomes
6
Theories of Learning

Social Learning - Defined as the process of observing the behavior of others, recognizing its
consequences, and altering behavior as a result.

How social learning is achieved?


1. By observing what happens to other people
2. By being told about something
3. Through direct experience

7
Perception may be defined as the process by
Perception which people select, organize, internet,
retrieve, and respond to information from their
environment.

Factors Influencing Perception

1. The Perceiver
2. The Target
3. The Situation

8
Perception may be defined as the process by
Perception which people select, organize, internet,
retrieve, and respond to information from their
environment.

Factors Influencing Perception

1. The Perceiver
2. The Target
3. The Situation

9
Attribution

Factors That Influence Attribution

a) Distinctiveness
b) Consensus
c) Consistent

10
Shortcuts used In Forming
Impression

1. Selective Perception
2. Halo Effect
3. Contrast Effects
4. Projection
5. Stereotyping

11
End

12

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