University Institute of Liberal

Arts and Humanities

Course Name – Communication Skills
Course Code – 21UCH-105
Faculty Name – Ms Amandeep Kaur

SWOC ANALYSIS DISCOVER . LEARN . EMPOWER

 COURSE OBJECTIVES
The Course aims to:

Augment students overall communication and interpersonal skills

1 by making them realize the importance of good oral and written
English Language in professional life.
Enrich their reading capability with special emphasis on expanding
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vocabulary and grammatical formations.
Build exceptional speaking, reading and writing skills by correcting
3
grammatical errors and pronunciation through practice.
Enhances soft skills by fostering self awareness, confidence and a
4 positive attitude in students’ ability to communicate effectively in
English.

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 COURSE
OUTCOMES • Space for visual (size 24)
On completion, the students are expected to
CO  
Num Title Level
ber
 
Apply non-verbal and soft skills effectively to attain expertise in
CO1 Apply
Listening, Speaking, Reading and Writing Skills (LSRW Skills).

 
Apply correct contextual and comprehensible written text and
CO2 Apply
speech in a wide range of communication situations.

Demonstrate linguistic competence while speaking and writing  

CO3 through accuracy in grammar, intonation, pronunciation and Apply
vocabulary.
Evaluate information as critical readers, speakers and writers  
CO4 applying ethics in communication and being sensitive in cross Evaluate
cultural communication.
Create original short compositions, in the form of paragraph  
CO5 writing, business correspondence, blogs etc. using logical Create
support and argument. https://mobile-cuisine.com/ 3
 Why to use a SWOC ANALYSIS?
Self SWOC raises level of self-
understanding and self-
appreciation.
Road map to capitalize
strengths and minimize or
eliminate weaknesses.
Use map to take advantage of
opportunities and avoid
challenges.

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 Self-SWOC is:
• Technique for understanding
of one’s abilities and areas
of weakness and for being
honest and objective about
these.
• Being aware of the course of
action to adopt.
• Knowing what you are trying
to achieve.

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 SWOC ANALYSIS
STRENGTHS WEAKNESSES
Your Unique Selling Points Potential Areas for Personal
Development

OPPORTUNITIES CHALLENGES
for career development in the to your career development in
external environment that you the external environment -
could take advantage of outside your control, to take into
account when planning

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 POLL QUESTION 1

Which of the following is false regarding why a SWOC Analysis is

used?

1. To build on the strengths

2. To minimize the weaknesses
3. To reduce opportunities available
4. To counteract threats

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PERSONAL ATTRIBUTES

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 INTEGRITY
• Treat others with honesty,
fairness and respect
• Demonstrate respect for
organization’s time and
property
• Accept responsibility for one’s
decisions and actions

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 INITIATIVE
• Demonstrate willingness to
work
• Be self-motivated in seeking
new work challenges, showing
enterprise, energy, drive and
enthusiasm to accomplish
tasks
• Strive to exceed standards

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DEPENDABILITY & RELIABILITY
• Fulfil obligations, complete
assignments and meet
deadlines
• Display responsible behaviour
by behaving consistently,
predictably and reliably
• Demonstrate regular and
punctual attendance

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 ADAPTABILITY & FLEXIBILITY
• Display the capability to adapt to
new, different and changing
requirements
• Actively seek, carefully consider
the merits and embrace new
approaches to work
• Effectively adapt to change in
plans, goals, actions or changing
situations

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 PROFESSIONALISM
• Maintain professional conduct in campus
• Demonstrate self-control by keeping
composure, emotions in check
• Maintain appearance by dressing
appropriately, keeping clean and personal
hygiene
• Use professional language when speaking
• Comply with institution’s rules, policies and
procedures

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 COPING WITH STRESS
• Identify sources of stress
• Handle stress that comes with
working under pressure to
ensure meeting deadlines
• Use different methods for
coping in stressful situations

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 RESPECT DIVERSITY
•Understand and work together with those from different
backgrounds in a socially and culturally diverse environment
•Communicate effectively with individuals from different cultures
•Recognise and demonstrate sensitivity, open-mindedness and
respect for the opinions, ideas, attitudes, behaviour, beliefs,
customs and individual differences of others.

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 SELF-AWARENESS
• Focused, positive attitude, confident with self-belief, realistic
• Awareness of one’s achievements, abilities, values &
weaknesses
• Ability to evaluate strengths, weakness and future learning
objective
• Ability to plan and achieve goals in both personal and
professional spheres

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 LEARNING AGILITY

•Capacity and commitment to life-

long learning
• Versatile and willing to learn
new ways of doing things
• Ability to learn, unlearn and
relearn very fast.

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 Developing Soft Skills
• Writing articles in magazines and newspapers
• Writing blogs, essays, dissertations, project reports
• Secretary of student society
• Joining a campus drama group
• Public speaking - debating, declamation, course presentations,
seminars
• Year abroad or independent travel abroad
• Working part-time while studying
• Team sports

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 Developing Soft Skills (Contd..)
•Persuading others for fund-raising a social cause
•Working on a group project
•Analysing data from an experiment
•Vacation job as a market researcher
•Creative solutions to coursework problems
•Suggesting changes to a course as a student representative
•Starting a new society in University
•Starting your own business
•Creating a website
•Organising events and managing stage
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 Internal Attributes
Strengths Weaknesses
Internal positive aspects that are
under control and upon which Internal negative aspects that
are under your control and that
you may capitalize in planning you should plan to improve
• Work Experience
• Education • Lack of Work Experience
• Strong technical knowledge • Lack of goals, self-knowledge
• Specific Skills or specific job knowledge
(Communication, teamwork, • Weak technical knowledge
leadership skills)
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 Internal Attributes – Contd.
Strengths Weaknesses
• Personal characteristics
(e.g., strong work ethics, • Weak skills (leadership,
self-discipline, ability to work interpersonal,
under pressure, creativity, communication, teamwork)
optimism, or a high level of • Negative personal
energy characteristics (e.g., poor
• Good contacts/successful work ethic, lack of discipline,
networking lack of motivation,
• Interaction with professional indecisiveness, shyness, too
organizations emotional
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 POLL QUESTION 2

Which of the following could be a strength?

1. Weather
2. A new international market
3. A price that is too high
4. The location of a business

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 External Environment

Opportunities
Positive external conditions that you do not control but of which
you can plan to take advantage

• Positive trends in your field that will create more jobs (e.g.,
growth, globalization, technological advances)
• Enhancing your education
• Field is particularly in need of your set of skills

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 External Environment
Challenge
Negative external conditions that you do not control but the effect
of which you may be able to lessen

• Negative trends in your field that diminish jobs (downsizing,

obsolescence)
• Competition from your peers
• Competitors with superior skills, experience, knowledge

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 External Environment – Contd.
Opportunities Challenge
• Limited advancement in your
• Advancement in your field field, advancement is cut-throat
• Career path you've chosen and competitive
provides unique • Limited professional
opportunities development in your field, so
• Geography it's hard to stay marketable
• Strong network • Companies are not hiring
people with your degree

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 POLL QUESTION 3

Which of the following SWOC elements are internal factors?

1. Strengths and Weaknesses

2. Opportunities and Challenges
3. Strengths and Opportunities
4. Weaknesses and Challenges

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Internal Attributes

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Simple rules for successful SWOC
Analysis
• Be realistic about your strengths and weaknesses

• Distinguish between where you are today and where you want
to be in the future
• Be specific

• Keep your SWOC short and simple

• Avoid complexity and over analysis

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 The Result

 
Opportunities Challenges

Strengths Proactive Modify

- Take action - - Gather Additional
Data/Resources -
Weaknesses Take Defensive Position Survival
- Observe - Minimize Negative
Developments / Work On Impact
Weaknesses -
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 Activity 1

Prepare a personal SWOC Analysis by following 2x2 matrix.

STRENGTH WEAKNESS

OPPORTUNITY CHALLENGE

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 Activity 1 – Contd.
1.Identify the goal you want to achieve.
2.Identify the personal strengths that will help you to achieve it, and the weaknesses
that could prevent you.
3.Identify any opportunities that could enable you to achieve it
4.Identify challenges - external things and events that are worrying you, or that might
prevent you from either achieving your goals, or taking advantage of the benefits.
5.Finally review and prioritize - Ask yourself:

Is this recognizably me?

Is there anything I have forgotten?
Which areas are the most important in each of the four categories in the analysis?
 

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 Activity 1 – Contd.

Try to highlight one, or at most two, things from each of strengths,

weaknesses, opportunities and threats that you think will be most

important in achieving (or preventing you from achieving) your goal. 

Those areas will be your priorities for action.

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 Activity 2
 
As an SEO manager of an Ecommerce company, conduct
SWOT analysis for the website of your company.
 

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 Assessment Pattern
Students are assessed on the basis of the following
parameters:
Content Assessment (7) Fluency of Speech (5) Confidence (3) Quiz (5)

•Relevance of the content •Syntax to be appropriate •Confidence level of •Comprehension of the

•Exemplifying the content •Sentences should be grammatically students concepts
•Adequate length of the accurate •Positive body language- •Quiz will be based on the
content •Paralinguistic aspects to be taken smile, eye-contact, points discussed in the
•Coherence and logic into consideration such as tone, enthusiasm, gestures, presentation
•Consistent flow of thought rhythm, pitch etc posture, etc.
•Creative and original ideas •Pauses to be used appropriately •Speaking without the help
•Monotone to be marked down of any written material
•Intelligible and comprehensible
pronunciation
•Fluency in language- voice clarity
and audibility

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 APPLICATIONS

• Self Analysis so that improvement can take place

• Timely realization of weakness can be worked upon

• Recognizing strength to avail opportunities

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 REFERENCES

•www.investopedia.com/terms/s/swot.asp
•www.marketingteacher.com/swot-analysis/
•https://www.mindtools.com/pages/article/newTMC_05.htm
•https://canvanizer.com/new/swot-canvas

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 THANK YOU

For queries
Email: [email protected]