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Prelim Topic 1-Basic Facts

The document defines MICE as an acronym that stands for Meetings, Incentives, Conferences, and Events. It provides definitions and examples for each term. Meetings refer to occasions where multiple people gather for a shared interest or business purpose. Incentives involve rewarding employees for meeting goals with trips. Conferences are like large meetings over multiple days on a common topic. Events encompass planned social occasions like weddings or parties. MICE management involves planning, organizing, and executing these types of gatherings efficiently. Meeting planners and event organizers are responsible for negotiating venues and logistics. Successful ones have skills in areas like planning, coordinating, creative thinking, and execution. Events are also categorized and characteristics depend

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Mars Maguen
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87 views39 pages

Prelim Topic 1-Basic Facts

The document defines MICE as an acronym that stands for Meetings, Incentives, Conferences, and Events. It provides definitions and examples for each term. Meetings refer to occasions where multiple people gather for a shared interest or business purpose. Incentives involve rewarding employees for meeting goals with trips. Conferences are like large meetings over multiple days on a common topic. Events encompass planned social occasions like weddings or parties. MICE management involves planning, organizing, and executing these types of gatherings efficiently. Meeting planners and event organizers are responsible for negotiating venues and logistics. Successful ones have skills in areas like planning, coordinating, creative thinking, and execution. Events are also categorized and characteristics depend

Uploaded by

Mars Maguen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MICE STANDS FOR


M – MEETINGS

I – INCENTIVES

C- CONFERENCE

E- EVENTS
DEFINITION OF MICE

 Meetings:
 Meetings refer to any kind of occasion where
multiple people come together with a particular
interest in mind/ uncommon, often for business.
 Incentives:
 Incentive tourism is a result of organisations
rewarding their employees for meeting or
exceeding on goals set. They are therefore
rewarded with a stay at a hotel to incentivise
further work.
DEFINITION OF MICE
 Conferences
-are similar to meetings as they also have a
common interest, topic or reason for exchange.
Though conferences are generally larger and often
are spread over multiple days.
 Events
- refers to any planned public or social occasion.
Examples of such are range from weddings,
company parties, graduation celebrations etc.
DEFINITION OF MICE MANAGEMENT

 It is the act of getting people together to plan,


staff, direct, organize and execute meetings,
incentives, conferences and events using
available resources efficiently and effectively. 
MEETING PLANNER OR
EVENT ORGANIZER

 are individuals or groups


that plan meetings,
conferences, exhibitions
and events
QUALITIES OF MEETING PLANNER OR
EVENT ORGANIZER
 Negotiating skills

 Convincing skills
QUALITIES OF MEETING PLANNER OR
EVENT ORGANIZER
 Creative skills

 Planning skills
QUALITIES OF MEETING PLANNER OR
EVENT ORGANIZER
 Coordinating skills

 Executing skills
CATEGORIES OF EVENTS
 1. leisure events – for
recreation, sports, music and
tours
 2. cultural events –
ceremonial, religious, art,
heritage and folklore
 3. personal events – weddings,
birthdays, anniversaries
4. Educational events –
seminar, trainings and
conventions
5. Organizational events –
commercial, political,
charitable, sales, product
launch and exposition
Types of Organizational Events

a. Marketing events - a commerce-oriented


event to facilitate bringing buyer and
seller together or to create awareness of a
commercial product or service
b. Government or civic event - an event
comprised of or created by or for political
parties, communities, or municipal or
national government entities
 C. Cause-Related & Fundraising Events
- events created by or for a charitable or cause-
related group for the purpose of attracting
revenue, support, and/or awareness
CHARACTERERISTICS OF MICE/EVENTS
DEPEND ON THE FF. FACTORS:

 1. geographical factors

 2. size of population
CHARACTERERISTICS OF MICE/EVENTS
DEPEND ON THE FF. FACTORS:
3. age of population

4. no. of voluntary organization


CHARACTERERISTICS OF MICE/EVENTS
DEPEND ON THE FF. FACTORS:
5. nature of the site

6. facilities and equipment


available
Venue Set-up
 1. theater style
 2. classroom set up
 3. u-shape set up
 4. T-shape set up
 5. banquet
 6. reception
Theater style set up
CLASS ROOM
U-SHAPE
BANQUET STYLE
Reception

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