Campus Journalism Report
Campus Journalism Report
Campus Journalism Report
Journalism Report
Prepared by:
Babia, Jane Allysa
Dilao, Jessel Joy
Regis, Dainne
Table of Contents
First Second
Traditional Lead Alternative
Lead
Traditional Lead
WHAT LEAD. Used when the event or what took place is more important than
the person involved in the story.
Example: The NSAT will be given Nov. 24 to all graduating High School students
desiring to enroll in four-year college course.
WHERE LEAD. Used when the place is unique and no prominent person is
involved in the story.
Example: The Philippines will be the site of the next Miss Universe Contest.
Traditional Lead
WHEN LEAD. Rarely used as the reader presumes the story to be timely. However, this
lead is useful when speaking of deadlines, holidays, and important dates.
Example: Today, almost to the hour, Revolutionary Government was proclaimed by former
President Joseph Estrada.
WHY LEAD. Used when the reason is more prominent or unique than what had happens.
Example: Because of poverty, around a hundred students dropped out from school last
year. This was learned from PNU president Nilo L. Rosas.
HOW LEAD. Used when the manner, mode, means, or method of achieving the story is
unnatural in way.
Example: By appealing to the school board, the Manila Science High School was able to
construct a three story concrete building.
Alternative Lead
2. Question Leads open with a question to the reader. The follow-up paragraph should
provide an answer or at least the information to lead the reader to an answer.
Example: Who will reign as Miss Intramural’s this year? This will be known on August 8
after the final screening to be held at the PNU Gym and Performing Arts Center.
3. Quotation Lead uses a direct or indirect quotation from a source to grab the readers
attention.
Example: “The youth in the New Republic have become partners of the government in its
struggle for progress and advancement,” thus spoke PNU Director Rene Romero to some
400 student delegates to the 2006 Hi-Y-Y-Teens Leadership Training Seminar held on
December 26-30 at the Edilberto Dagot Hall.
Alternative Leads
4. Suspense Leads arouse the curiosity of the reader and usually make an
unusual connection that leads them to the body of the news story.
5. Punch Lead is blunt, explosive, short statement that is to the point and hits
a central point. A short, forceful word or expression. It is rarely used.
Example: Victory Day! Magsaysay High School celebrated on March 18 its fifth
Victory in the city-wide journalism contest.
8. Contrast Leads grab the reader's attention by comparing extremes -- the big with the
little, comedy with tragedy, age with youth, the past with the present. If such contrast is
applicable, it can be effective.
Example: Four months before the beautification and cleanup drive, zone 15 in Tondo,
Manila was the dirtiest district. Three months after, it won first place in the CLEAN contest
sponsored by the Department of Community and Local Government.
9. Parody Leads play on words using widely known proverbs, quotations, song titles,
currently popular sayings, or book titles to help establish an immediate identity with the
reader.
Example: Water, water everywhere, but no water to drink. This was what the food victims
found in their dismay.
03
The Body
THE BODY
Giving additional facts related to the incident.
It generally gives the information on the background of people
involved in the incident
It contains the information a reporter believes readers need to
know
Emphasize the people involved with the events that the story is
covering
The goal of a story is to inform the reader, not confuse them.
The main body should contain facts and not personal opinions
Includes all the details of the news story and should be split in
paragraphs to help the reader digest the information
04
The
Beat
JOURNALISM BEATS
What is BEAT?
Specific areas covered by regularly by a specific reporter.
Be Prepared
Be Alert
Be Persistent
Be There
Be Accurate
Be Wary
WRITING FOR READERS
Translate
Make your writing human
Think of the public book
Get out of the office
Ask the readers questions
05
College
Journalism
Beat
College Journalism Beats
College newspaper beats
How beats are divvied up depends on the size of your
staff and the type of campus you cover.
Beats for a small newspaper staff
Here's a beat structure that might work for a staff of 10 or
fewer reporters:
● Crime and safety-campus and city police, crime, safety-oriented
organizations
● City/community-city politics, neighborhood issues around your
campus
● Academics (1 or 2 reporters)- all academic departments
College Journalism Beats
● Administration - school policies and administration
officials
● Campus politics - student go vernment, faculty senate,
political organizations on campus
● Sports (l or 2 reporters)-intramural and collegiate sports,
recreation
● Arts and entertainment-music, dance, theater, film, art,
etc.
● Lifestyle - including clubs, activities , recreation and
housing
● Science and health - personal health, scientific research.
News Sources
• The department chairs
• Administrators
• Coaches
• Club leaders
• Other official sources
Student, Employees and Teaching
Assistants, Janitors and Secretaries
Thank You!