Decision Making The Essence of Manager's Job
Decision Making The Essence of Manager's Job
Certainty
A situation in which a
manager can make an
accurate decision because the
outcome of every alternative
choice is known.
Risk
A situation in which the
manager is able to estimate
the likelihood (probability) of
outcomes that result from the
choice of particular
alternatives.
Uncertainty
Limited information prevents estimation of
outcome probabilities for alternatives
associated with the problem and may force
managers to rely on intuition, hunches, and
“gut feelings”.
Decision-Making Styles
Dimensions of Decision-Making Styles
Ways of thinking
Rational, orderly, and consistent
Availability Bias
When decision makers tend to remember events that are the
most recent and vivid in their memory.
It distorts their ability to recall events in an objective
manner and results in distorted judgments.
Representation Bias
When decision makers assess the likelihood of an event based
on how closely it resembles other events or set of events.
Managers exhibiting this bias draw analogies and see
identical situations where don’t exist
Randomness Bias
They do this because most decision makers have difficulty
dealing with chance even though random events happen to
everyone & there is nothing that can be done to predict them
Sunk Costs Errors
Forgetting that current actions cannot influence past events and
relate only to future consequences.
Self-Serving Bias
Taking quick credit for successes and blaming outside factors for
failures.
Hindsight Bias
Is the tendency for decision makers to falsely believe that they
would have accurately predicted the outcome of an event once
that outcome is actually known
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