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Evolution of Media Globalization

Globalization refers to increasing global connections between culture, people, and economic activity, especially through reducing barriers to international trade. Media are communication tools used to store and share information, like print, news, films, broadcasts, and ads. The history of global media examines media as forces of globalization that enabled news/ideas to spread internationally, beyond US/Europe. It also looks at non-Western media histories and how governments used media for international connections. Early global media studies in the 1960s-70s mapped media in Africa, Asia, Latin America but also touched on their histories. Media have potential to spread information widely in a globalized world and influence democratic processes globally.

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334 views7 pages

Evolution of Media Globalization

Globalization refers to increasing global connections between culture, people, and economic activity, especially through reducing barriers to international trade. Media are communication tools used to store and share information, like print, news, films, broadcasts, and ads. The history of global media examines media as forces of globalization that enabled news/ideas to spread internationally, beyond US/Europe. It also looks at non-Western media histories and how governments used media for international connections. Early global media studies in the 1960s-70s mapped media in Africa, Asia, Latin America but also touched on their histories. Media have potential to spread information widely in a globalized world and influence democratic processes globally.

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Evolution of

Media
Globalization
Vien Louie C. Samper
BS computer Science 1-B
GLOBALIZATION MEDIA

• refers to the increasingly • Are the communication


global relationships of culture, outlets or tools used to store
people and economic activity. and deliver information or
Most often, it refers to data. The term refers to
economics: the global components of the mass
distribution of the production media communications
of goods and services, industry, such as print media,
through reduction of barriers publishing, the news media,
to international trade such as photography, cinema,
tariffs, export fees, and broadcasting, digital media,
import quotas. and advertising.
History Of Global Media
• Inspired by the “global turn” in the humanities and social sciences,
the history of global media has developed into a burgeoning
interdisciplinary field in recent years and now integrates a wide
spectrum of diverse approaches and disciplines, ranging from media
and communication studies over political science to history.

• Global media history means three things in the context of this


article: (1) the history of media as global connectors and forces of
globalization that enabled and promoted transnational flows of
news, texts, pictures, information, ideas, and lifestyles; (2) the
history of mass media in regions beyond the United States and
Europe; and (3) the history of the ways in which governments and
other historical actors used media to promote cross-national and
international connections, messages, and interactions.
• The underlying understanding here, then, is that writing global
media history involves as much a specific perspective on
entanglements and interconnections as it is a programmatic effort to
decenter existing European and US-centered national
historiographies and enrich those with Latin American, African, and
Asian experiences.

• The first studies on global media already appeared in the 1960s and
1970s. Mostly written by social scientists and communication
scholars under contract by governments or UNESCO (United Nations
Educational, Scientific and Cultural Organization), those works
mapped the contemporary media environments of African, Asian,
and Latin American countries, but usually also touched on historical
developments.
Media and Globalization

• In a world of increasing globalization, the media


has much potential. It has the possibility of
spreading information to places where in the
past it has been difficult to get diverse views. It
has the potential to contribute to democratic
processes and influences especially on countries
and regimes that are not democratic.
Example Of Media
Globalization

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