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    Organisation Analysis On Adidas

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    MT Rider
    Adidas is a large German corporation that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and second largest in the world. The company was founded in Germany in 1924 by Adolf Dassler to produce spiked running shoes. In 1949, after a falling out between Adolf and his brother Rudolf, Adolf created Adidas while Rudolf established Puma. The author chose to analyze Adidas because they have been interested in shoes since childhood and admire Adidas as one of the leading shoe brands that is popular across generations.

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    Organisation Analysis On Adidas

    Uploaded by

    MT Rider
    133 views7 pages
    Adidas is a large German corporation that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and second largest in the world. The company was founded in Germany in 1924 by Adolf Dassler to produce spiked running shoes. In 1949, after a falling out between Adolf and his brother Rudolf, Adolf created Adidas while Rudolf established Puma. The author chose to analyze Adidas because they have been interested in shoes since childhood and admire Adidas as one of the leading shoe brands that is popular across generations.

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    ORGANISATION ANALYSIS ON ADIDAS

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    Adidas is a large German corporation that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and second largest in the world. The company was founded in Germany in 1924 by Adolf Dassler to produce spiked running shoes. In 1949, after a falling out between Adolf and his brother Rudolf, Adolf created Adidas while Rudolf established Puma. The author chose to analyze Adidas because they have been interested in shoes since childhood and admire Adidas as one of the leading shoe brands that is popular across generations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    133 views7 pages

    Organisation Analysis On Adidas

    Uploaded by

    MT Rider
    Adidas is a large German corporation that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and second largest in the world. The company was founded in Germany in 1924 by Adolf Dassler to produce spiked running shoes. In 1949, after a falling out between Adolf and his brother Rudolf, Adolf created Adidas while Rudolf established Puma. The author chose to analyze Adidas because they have been interested in shoes since childhood and admire Adidas as one of the leading shoe brands that is popular across generations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    ORGANISATION ANALYSIS

    ON ADIDAS
    BY
    VALLI NAYAGAM S
    INTRODUCTION
    ADIDAS IS A GERMAN MULTINATIONAL CORPORATION, FOUNDED AND HEADQUARTERED IN
    HERZOGENAURACH, GERMANY, THAT DESIGNS AND MANUFACTURES SHOES, CLOTHING AND
    ACCESSORIES. IT IS THE LARGEST SPORTSWEAR MANUFACTURER IN EUROPE, AND THE
    SECOND LARGEST IN THE WORLD, AFTER NIKE. IT IS THE HOLDING COMPANY FOR THE
    ADIDAS GROUP, WHICH CONSISTS OF THE REEBOK SPORTSWEAR COMPANY, 8.33% OF THE
    GERMAN FOOTBALL CLUB BAYERN MÜNCHEN, AND RUNTASTIC, AN AUSTRIAN FITNESS
    TECHNOLOGY COMPANY.
    THE COMPANY WAS STARTED BY ADOLF DASSLER IN HIS MOTHER'S HOUSE; HE WAS JOINED
    BY HIS ELDER BROTHER RUDOLF IN 1924 UNDER THE NAME GEBRÜDER DASSLER
    SCHUHFABRIK ("DASSLER BROTHERS SHOE FACTORY"). DASSLER ASSISTED IN THE
    DEVELOPMENT OF SPIKED RUNNING SHOES (SPIKES) FOR MULTIPLE ATHLETIC EVENTS. TO
    ENHANCE THE QUALITY OF SPIKED ATHLETIC FOOTWEAR, HE TRANSITIONED FROM A
    PREVIOUS MODEL OF HEAVY METAL SPIKES TO UTILISING CANVAS AND RUBBER. DASSLER
    PERSUADED U.S. SPRINTER JESSE OWENS TO USE HIS HANDMADE SPIKES AT THE 1936
    SUMMER OLYMPICS. IN 1949, FOLLOWING A BREAKDOWN IN THE RELATIONSHIP BETWEEN
    THE BROTHERS, ADOLF CREATED ADIDAS, AND RUDOLF ESTABLISHED PUMA, WHICH
    BECAME ADIDAS' BUSINESS RIVAL.
    REASON FOR CHOOSING THE COMPANY
    I HAVE CHOSEN THIS PARTICULAR TOPIC MAINLY FOR TWO REASONS. FIRSTLY, SINCE
    MY CHILDHOOD DAYS I HAD GREAT INTEREST IN THE SHOES AND I LIKE TO BUY NEW
    SHOES AS AND WHEN IT COMES IN THE MARKET. THE SHOE COMPANY THAT I MOST
    ADMIRE IS ADIDAS. SECONDLY ADIDAS GROWS AS ONE OF THE BEST LEADING BRAND
    IN THE SHOES AND OTHER ACCESSORIES WHICH IS ADMIRED BY ALL TYPES OF
    GENERATION. HENCE I HAVE DECIDED TO DO MY PROJECT REPORT ON THIS COMPANY.
    THE ADIDAS MISSION HAS CHANGED LITTLE SINCE 1920S TO BE THE BEST SPORTS
    BRAND IN THE WORLD. THE HISTORY OF ADIDAS IS ONE OF CONSISTENTLY MEETING
    THE EVOLVING NEEDS OF THE ATHLETE. FOCUSING MORE ON FUNCTION AND LESS ON
    FASHION, ADIDAS STRIVES TO PROVIDE ATHLETES WITH SHOES THAT CAN MAKE A
    NOTICEABLE DIFFERENCE IN THEIR PERFORMANCE. MEETING ATHLETE NEEDS IS
    WHAT MAKES ADIDAS THE BEST.
    EXPECTED LEARNING
     TO UNDERSTAND THE STRUCTURE AND FUNCTIONING OF THE ORGANIZATION

     TO KNOW AND STUDY THE VARIOUS ACTIVITIES INVOLVED IN THE


    ORGANIZATION

     TO STUDY THE MARKETING STRATEGY OF ADIDAS AND ALSO ABOUT THE


    CURRENT POSITION OF ADIDAS IN MARKET

     TO IDENTIFY THE STRENGTH AND WEAKNESS OF ORGANIZATION


    MISSION STATEMENT
     MISSION TO WORK TOGETHER, RESPECTING EACH OTHER ,SKILLS AND KNOWLEDGE TO
    BUILD HIGHER QUALITY OF PRODUCTS AND SERVICES
     CONTINUALLY STRIVE TO ENHANCE CUSTOMER SATISFACTION RETENTION AND LOYALTY.
     GAIN A COMPETITIVE ADVANTAGE AND LARGER MARKET SHARE.
     ELIMINATION OF SCRAP, WASTE, DEFECTS AND ERRORS.
     TO CREATE ANGRIEST PLACE TO WORK.
    VISION STATEMENT
    TO ENHANCE SOCIAL AND ENVIRONMENTAL PERFORMANCE IN THE COMPANY
    AND THE SUPPLY CHAIN, THEREBY IMPROVING THE LIVES OF THE PEOPLE
    MAKING OUR PRODUCTS.
    TO BE THE DESIGN LEADERS WITH A FOCUS ON GETTING THE
    BEST OUT OF THE ATHLETES WITH PERFORMANCE GUARANTEED
    PRODUCTS IN THE SPORTS MARKET GLOBALLY.
    THANK YOU

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