Corporate Property

Strategy.
Implementation of environmentally sustainable
practices.
Agendas:

Introduction.

The strategic change process.

The need of change process.

Stakeholder participation (internal and external).

Stakeholder engagement.

Resources requirement.

Approach.

Methods of collection data and information.

Utilization of data

Implementation of CPS.

Risk in CPS: Introduction.

Operational risks.

Risk in new type of portfolio.

Risk related to sustainable change in the organization.

Global green service risk.

Risk mitigation strategies.

Benefits of corporate property strategies: theoretical perspectives

Benefits of becoming sustainable business

Cost of implementation.

Conclusion.

References.


Introduction.
The following presentation demonstrates the ‘Corporate
property strategy’ that emphasizes the pathways to
sustainable development and corporate commitment to
save and protect the nature through sustainable practices.
The real estate sector must adopt greener ways for earth,
nature and health of the people. It determines the various
aspects of green strategies for business sustainability ,
such as various risks and information requirement
pertaining to Corporate Property strategy. the corporate
property strategy is based on to bring environmentally
sustainable practices to company ‘X’ through decisions.
The strategic change process.
The deliberate and coordinated actions taken in order to
transform the organization to achieve its various objectives:
> shapes and prepares the company to address the
challenges and demands faced in the future.
It is a bold and effective approach to attain the objectives.
In change process, innovations is encouraged and also re-
evaluation of the traditional corporate strategy to achieve
excellence.
Action plans, accountability and resources to build on the
strategy.
Need of change process: issues.
In the midst of economic development, real estate firms
makes decision to enhance the profitability and
adoption of cheap energy. Alternative and cheaper
source of energy prompts environmental damage and
degradation. The real estate projects are always comes
with excessive use of energy, waste and inefficiency and
fuels environmental pollution. Subsequently, it leads to
an avoidable effect on nature, promotes health issues,
etc. Due to the circumstances such as this, ‘Corporate
property strategy’ must engross the standard adhering
to ecological norms and regulations.
Stakeholder participation (internal and
external).
The Corporate property strategy considered to be a
business changes elements in order to create a
business opportunity and a proposition that offers
environmental improved coupled with economic
benefits. In addition, this corporate property strategy
promotes green value creation and satisfy the
concerned stakeholder. Some of the few internal and
external stakeholders are: managers and staffs
(internal) and supply chain and clients (external
stakeholder).
Framework of stakeholder engagement.
Stakeholder engagement.
The organization can have internal practice for staff empowerment. They
can employ different approaches for staff empowerment such as
continues training, awareness, and up skilling. Managers and employees
can kept engaged by offering various types of incentives. Collaboration or
team working considered as an important internal engagement practice.
In terms of the external stakeholder engagement practices, the primary
practices were relevant to clients and supply chain.
practices such as : understanding clients need; interacting ,being
proactive. building relationships; communicating well, partnering; and
matching as well as facilitating different services.
organizations can also incentivize their supply chain to keep the external
stakeholder engaged.

Resources requirement (information).
In order to make green thinking as a part of the company’s culture, the
adequate amount of knowledge and information in the context is must.
 As a part of the real estate industry, the company have to access the
information on green standards, such as Commit to change in the ecological
execution of their land activities, development and advancement exercises,
and their benefit administration strategies.
Information on mitigating the climate change issues along with reductions
of human emissions of greenhouse gases.
Information on choosing the smarter technology for corporate operations,
such as use of green lighting and other Low-energy apparatuses.
All these information can be obtained from various research papers, blogs,
websites, books on ecological conservation, videos and magazines.
Approach:
Planned organized and accountable.
 Developing strategic plan, structures, process,
plan, tools, critical paths, action plans and
measurement.
Start at the beginning.
 Detailed diagnosis.
Use productivity and effective tools and
processes.
Method of collecting data/information for
CPS.
It is mainly through data collection, Corporate Property
Strategy has a quality information that makes an informed
decisions for further analysis. Here are few data collections
methods:
Social media monitoring.
Review of existing records.
Review of Publication.
Customer Feedback.
Surveys.
Interviews.
Transactional data tracking.
Utilization of data.
In plain language, data of corporate property strategy are resources for the company
is treated like a core asset. the company must adopt a right tool, process and
methods to use it. However, the data and information must integrated properly with
business strategy. The management team of the company must understand the
better use of data that comes from sustainable green practices. It became apparent
that the information and data problem should collect the important and vital
scenario on green practices.
In this strategy, the company uses information system in order to provide highly
synthesized information on green practices. the introduction of the green strategy
still in a stage of infancy, thereby the information must be used with right
implementation of technology as well.
The company has to use data based on these four factors:
> reducing of environmental footprints.
Lack of green practices policies.
No eco system for envopreneurs.
 lack of awareness of environmental issues for corporations.
Implementation of Corporate property
strategy.
There are several internal and external factors that are
driven by green strategy in the business. These
strategies that leads to formulation as well as
implementation of green strategy that results in
sustainable performances.
External factors: governmental regulation, scarcity of
resources, stakeholder concern for environment.
Internal factors: ethical practices, differentiation and
product and strategic opportunities.

Risks in Corporate Property strategy:
introduction.
Corporate real state managers have understood the concept of
risks. their works are driven by transaction and projects related to
workplace changing and operations. nevertheless, there has been
only a fewer concentrations across the portfolio and in the way the
portfolio interacts with a huge property market. With a growing
interest in outsourcing corporate real estate portfolio, the company
must consider the risk management factors. Additionally, it is not
easy to predict the nature and approach of portfolio. According to
Christensen in 2001, there are three factors necessary to consider
risks in new corporate portfolio strategy. Such as the requirement
understanding, development of measures in transparent way and
impact of overall performance of failure to meet agreed
requirement.
Operational risk.
This risks mainly result from a breakdown in a
manufacturing, core operating and processing
capability. At the strategic level, this risk is related to
the organizational activities which are vital to the value
creation. For instance, it demonstrate the link between
corporate property strategy and operational capability
of the company. Therefore, if the company is
attempting to manage the corporate property strategy
risk, then they requires a framework to identify the risk
sources as developed by Simons (strategic business
risk).
Risk in managing new type of portfolio.
The company is faced with managing various kind of
portfolio. Traditionally, the concern was almost on the
real estate assets. these same assets are viewed from two
additional perspectives, such as workplace
infrastructure, property assets and contracts and
relationships. The importance to recognise all these
perspectives lies in the operational risks earlier related
to suppliers, markets and users. Ultimately, corporate
real estate managers needs to understand a new
framework to determine the risk and evaluate their
impact on the organizations.
Risk related to sustainability change in the
organization.
Reduced motivation within the company if it is late in
responding to change (policy change and initiatives).
Operation suspension due to late failure to comply
ecological guidelines.
Information system stoppages.
Physical damage due to improper use of sustainable
materials.
Increased difficulties in raw material procurement.
Global green service risk.
Human capital is the main resource of service
activities that directly affects the efficiency of green
innovation services. globalization has major impact on
the green supply chain, but supply chain disruption
makes supply chain involves in various risks that
makes difficult to predict the complexity. At the same
time, the green supply chain management also blocks
the development of operations.
Mitigation strategies.
Risks related to the Corporate Property Strategy can be managed
if the managers follows the framework to identify the risk
sources.
Risk aversion is a method to avoid losses completely by
withdrawing from activities that lead to green innovation risks.
Risk transfer is another method to transfer the risk through
insurance or legal bounds to reduce the consequences of losses.
Risk reduction means the risk related to corporate strategy can
be reduced by taking an effective measures.
Risk acceptance is a kind or monitoring risk to the consequnces.
Benefits of corporate property strategies:
theoretical perspectives.

The Corporate property strategy can influence outsourcing, generally that concerns
with corporate property functions. Outsourcing decisions lead to a diminished
quality of workplace. According to Raulack in 1995, corporate property decisions
are integral to the service delivery. According to Manning, et al in 1997,
outsourcing can potentially diminished the contribution of corporate real estate
functions, outstanding service performance, etc.
According to Drucker theory of management, corporate property decisions directs
the people to common goals, values, objectives, training and development.
The corporate property strategy is intertwined with the core competencies of the
organization. Its effectiveness can influence the development of core competency.
Several studies have proved that corporate strategy decisions can impact the
corporate facility locations on shareholder value. Therefore, it has impact on
shareholder wealth.
Benefits of becoming sustainable business.
Sustainable practices in the workplace does not only influence
nature, earth and the people but also impacts the overall business.
for example, encouragement practices of green and sustainability
improves brand awareness and penetrates at a core level to
workers, shareholders and their families. Development of
sustainable business practices leads to efficient operation that also
streamlines and conserve resources. Reducing cost encompasses
energy conservation strategies by turning off unnecessary lights,
insulating walls, installation of geothermal healthy and cooling
system. With a discussion regards to the climate change, CO2
emission, dwindling energy and environment impact enables the
business to meet changing regulation timely. In short, it enables
the business to comply with regulation.
Cost of implementation.
Being green is no longer costlier to the business
because this corporate strategy can bring series of
benefits to the company. Implementing the flexible
and effective environmental polices, the cost-effective
instruments are likely to play.
Most of the spending can be seen in sustainable
technologies.
Conclusion.
The vision of Corporate Property Strategy is to create
an effective, safe and sustainable land and property
portfolio that supports green and sustainable
practices. The Corporate Property Strategy intends to
promotes clear understanding on ongoing ecological
issues. in short, it provides the board vision for the
company’s future and sets a framework for action to
play a greater role in regeneration as well as economic
development across the company.
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