Cross-Cultural Communication: Amity University Jharkhand Ranchi
Cross-Cultural Communication: Amity University Jharkhand Ranchi
RANCHI
CROSS-CULTURAL
COMMUNICATION
PRESENTED BY
VIVEK RAJ
PRINCE SHUBHAM
AMBERISH SINGH
ASHISH KUMAR
KAUSHAL BHAGAT
CROSS-CULTURAL COMMUNICATION
Embrace Agility.
Be Open-Minded
Facilitate Meaningful
Conversation.
Become Aware
CULTURE
It is the ‘way of life’ of groups of people,
meaning the way they do things.
It defines situation
It provides bahaviour pattern
It defines attitude, values and goal
ELEMENTS OF CULTURE
Culture is transmitted to
employees in a number of
ways.
Language
Norms
Beliefs
Symbols
Values
Rituals
Attitude
CHARACTERISTCS OF CULTURE
It is Abstract
It is Shared by the Members of Society.
It is Pervasive.
It is a Way of Life.
It is Idealistic.
It is Transmitted among Members of Society.
It is Continually Changing.
Language is the Chief Vehicle of Culture.
It is Integrated.
It is Dynamic.
It is Transmissive.
It Varies from Society to Society.
LANGUAGE , MEANING AND CULTURE