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Larrey Ellison

Larry Ellison co-founded Oracle Corporation and served as CEO. As of 2021, he had a net worth of $93.9 billion, making him one of the richest people in the world. Oracle is a multinational computer technology corporation headquartered in Austin, Texas that sells database software, cloud systems, and enterprise applications. It has experienced both great success and near-bankruptcy at different points in its history but has endured to become one of the largest software companies in the world through strategic decisions and acquisitions like Sun Microsystems.

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91 views15 pages

Larrey Ellison

Larry Ellison co-founded Oracle Corporation and served as CEO. As of 2021, he had a net worth of $93.9 billion, making him one of the richest people in the world. Oracle is a multinational computer technology corporation headquartered in Austin, Texas that sells database software, cloud systems, and enterprise applications. It has experienced both great success and near-bankruptcy at different points in its history but has endured to become one of the largest software companies in the world through strategic decisions and acquisitions like Sun Microsystems.

Uploaded by

Arpita barik
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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~ LARREY ELLISON

Lawrence Joseph Ellison (born August 17, 1944) is an American businessman and investor who is the co-founder,
executive chairman, chief technology officer (CTO) and former chief executive officer (CEO) of Oracle Corporation. As
of April 2021, he was listed by Bloomberg Billionaires Index as the ninth-wealthiest person in the United States and as
the tenth-wealthiest in the world, with a fortune of $93.9 billion, increased from $57.3 billion in 2018. He is also the
owner of the 41st largest island in the United States, Lanai in the Hawaiian Islands with a population of just over 3000.
Oracle is an American multinational computer technology corporation headquartered in Austin, Texas. The company
was formerly headquartered in Redwood Shores, California, until December 2020 when it moved its headquarters to
Texas. The company sells database software and technology, cloud engineered systems, and enterprise software
products—particularly its own brands of database management systems. In 2020, Oracle was the second-largest
software company in the world by revenue and market capitalization. The company also develops and builds tools
for database development and systems of middle-tier software, Enterprise Resource Planning (ERP)
software, Human Capital Management (HCM) software, Customer Relationship Management (CRM) software
(AKA customer experience), Enterprise Performance Management (EPM) software, and Supply Chain
Management (SCM) software.
WHAT DOES THE ORACLE DO?

• They make enterprise software, most notably a database management


system, for UNIX, Linux, and Windows operating systems. And with their
acquisition of Sun Microsystems in 2010, they also moved into the hardware
business.
WHY IS ORACLE SO SUCCESSFUL?

• Oracle's resources were focused on making Oracle the standard relational database on any brand
and size computer. Once their customers got serious about deploying the database in mission-critical
applications, Oracle made the transition to a fully working product.
• This lesson is a hard one for technical people to accept. Sometimes a mostly working prototype
today provides more value to the customer than a fully functional product sometime in the future.
To pull this off, make sure that when the time comes you are capable of delivering on your promise.
• Much of Oracle's success was due to early strategic decisions. I wish Larry luck in his new role as
executive chairman and chief technology officer. I expect he will continue to help his creation "be
lucky."
PRODUCTS OF ORACLE

• There are almost 800+ products of ORACLE. The company is best known
for its Oracle database software, a relational database management system,
and for computer systems and software, such as Solaris and Java, acquired in
its purchase of Sun Microsystems in 2010.
SERVICES OF ORACLE

• Oracle consulting
• Oracle financing
• Oracle premier support
• Advanced customer services
TURBULENT TIMES FOR ORACLE 

• In 1990, Oracle had to lay off 10% of its workforce, because of Oracle's "up-
front" marketing strategy.
• The sales people booked future license sales in the current quarter to increase
their bonuses. This became a problem when the future failed to materialize.
• Oracle eventually had to restate its earnings twice, and had to settle lawsuits
arising from having overstated its earnings. Ellison would later say that
Oracle had made "an incredible business mistake".
• After adjusting for that huge error, Oracle was said to be close to
bankruptcy. Meanwhile, rivals like Sybase were eating away at Oracle's
market share.
• It took a few years, but Ellison and Oracle managed to right the course
with some new blood.
CRISIS AVERTED

• Oracle found the solution to raise from its near bankruptcy in Apps. •
From 1991 to 1997 apps sales grew from $100 million to just under
$500 million,but Oracle was still losing big contracts to competitors
like SAP.
• Ellison finally “woke up” to the apps issue in 1997 when he began
supervising the business. He launched an entirely new strategy:
browser- based apps.
• Browser based apps are computer tools and applications which run on a
web browser via the Internet without accessing the operating system of
any individual computer.
• Oracle realized that in an Internet-wired world, apps could give him
direct access to the user and, in tandem with database software, give
Oracle control of the entire computing platform.
• Oracle carried forward with the idea of Browser based Apps.
ORACLE’S REVITALIZATION 

• Oracle pledged to deliver an integrated “suite”of applications that would require


no customization or costly installation. Oracle would deliver it over the Web
and manage it for customers.
• This gave them an edge over their competitors who sold specialized products.
• Buoyed by demand from dot-coms and exploding Internet traffic, Oracle grew
rapidly.
• Oracle’s success steadily increased throughout the 1990s. In a single quarter of
2000, Oracle’s net profits increased by 76%.
ORACLE TODAY

• Oracle faced another setback with the arrival of MySQL, which was
free.
• It was supposed that Oracle’s business would languish over time, as it
was thought that the new innovations would happen on MySQL. • But
a master stroke by Ellison saved the day.
• Oracle bought Sun Microsystems, which had acquired MySQL
previously in 2008, leading to high returns for the company.
• Continuing with the trend of ignoring a problem until it became major,
Oracle completely ignored the development of the cloud and the
Hadoop data analytics platform.
• Oracle now offers the best cloud services in the industry.
• It also offers a wide range of tools for data analytics.
• Despite several setbacks, Oracle is still moving forward strong and
steady.
• It is one of the most influential companies in the industry.
THANK YOU
MADE BY: ARPITA BARIK
SWASTIK SHRIVASTAVA

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