A PRESENTATION ON
CASE STUDY: BIG DATA, BIG REWARDS
WELCOME TO OUR PRESENTATION
GROUP NAME: METALLICA
• GROUP MEMBERS
NAME ID
MD Tanvir Hossain Pranto 17302093
Reazul Karim 18102060
Miskatul Mim 18102058
Tasfia Hamida Hasan 19302041
Question 1:Describe the kinds of big data collected
by the organizations described in this case.
There are mainly four kinds of big data collected by the organizations
described in this case.
1. British Library
2. New York City Police Department (NYPD)
3. Vestas
4. Hertz
Question 2: List and describe the business intelligence
technologies described in this case.
• IMB Big Sheets
• Real Time Crime Center
• IMB Infosphere Big Insights
QUES 3: Why did the companies described in this case
need to maintain and analyze? What business benefits did
they obtain?
The British Library
• The British Library needed to maintain and analyze big data because :
• Traditional data management methods proved inadequate to archive billions of
Web pages and legacy analytics tools couldn’t extract useful knowledge from
such quantities of data.
New York Police Department (NYPD)
• NYPD need to maintain and analyze big data because :
• Allow the NYPD quickly respond on the criminals occurred.
• Help NYPD to obtain sources of the suspects, such as suspect’s photo, past
offences or addresses with maps, can be visualized in seconds on a video wall.
Question 3 continued…
• Vestas
Vestas need to maintain and analyze big data because :
· Vestas is the world’s largest wind energy company.
· Location data are important to Vestas so that can accurately place its turbines.
· Areas without enough wind will not generate the necessary power.
· Area with too much wind may damage the turbines.
· Therefore, Vesta relies on location-based data to determine the best spots to
install their turbines.
· Vesta’s Wind Library currently stores 2.8 petabytes od data.
Question 3 continued…
Hertz
Car rental giant Hertz need to maintain and analyze big data because:
· Reducing time spent processing data.
· Improving company response time to customer feed back.
· Hertz was able to determine that delays were occurring for returns in
Philadelphia during specific time of the day.
· Enhanced Hertz’s performance and increased customer satisfaction.
Question 3 continued…
What business benefits did they obtain?
• The business benefits for maintaining and analyzing big data are as follows:
1. Competitive advantages
2. Performance Enhancement
3. Increase customer satisfaction
4. Attract more customer and generate more revenue
5. Improved decision making (faster & accurate)
6. Excellence operational
7. Reduced cost and time spent
QUESTION 4 : Identify three decisions that were
improved by using big data.
Optimal uses of resources and operational time
• By using the big data, the companies can optimal uses of their resources to enhance
performance. Vestas can forecast optimal turbine placement in 15 minutes instead
of three weeks, saving a months of development time for turbine site.
Quick and effective decision making
• Decision making improves and can be quickly and effective by using big data.
Visitor of The British Library and NYPD can quickly and effective searches data from
the British Library Web sites. NYPD can make a faster decision to gather the
suspect’s detail by using The Real Time Crime Center.
Question 4 continued…
Reduce operational cost and other related cost
• Company quickly make the right decision and hence will eliminate wrong
decision. Example, Hertz was able quickly adjust staffing levels at its Philadelphia
office during those peak times, ensuring a manager was present to resolve any
issues
QUESTION 5 : What kinds of organizations are most likely
to need big data management and analytical tools? Why?
• Organizations which are responsible to store the huge information
• Authorities Organization such a police department, custom, immigration.
• Organization to go green need the big data about the weather and location
• In this case, Vestas needed the data about location and wind to locate their
turbines.
CONCLUSION
• Big Data it's varied; it's growing; it's moving fast, and it's very much in
need of smart management.
• IBM’s big data platform is helping enterprises across all industries.
ANY QUESTIONS???
THANK YOU
