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Marketing Management: An Introduction

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Melanie Cruz Convento
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41 views5 pages

Marketing Management: An Introduction

Uploaded by

Melanie Cruz Convento
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Marketing

Management
An Introduction
Introduction
• All organizations have products and services to sell and this is
the main reason for marketing.

• Goods and services are developed to meet customer needs


and so these needs must be identified and understood.

• This requires strategies to be put in place to inform customers


of possible products/services.

• Marketing programs aim to achieve alignment between


customer needs and product/service availability.
Discussion Questions:
1. What are needs? How do they differ from wants? State some
examples

2. Are Marketing and selling the same? Why?


DEFINING MARKETING AND
RELATED CONCEPTS
Defining Marketing and
Related Concepts

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