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Visual-iPresent 6

Visual Graphic Design Visual Graphic Design Visual Graphic Design Visual Graphic Design Visual Graphic Design Visual Graphic Design Visual Graphic Design

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Daniel Tarre Ogsimer
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23 views13 pages

Visual-iPresent 6

Visual Graphic Design Visual Graphic Design Visual Graphic Design Visual Graphic Design Visual Graphic Design Visual Graphic Design Visual Graphic Design

Uploaded by

Daniel Tarre Ogsimer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Type

Type is the generic term for


everything that goes into visual text.
Typeface

Typeface, or font family, is a group of


characters, letters and numbers that share the
same design. Times, Arial, and Minion are all
typefaces.
Font
Font refers to the specific style of a typeface.
Arial Black is a font of the Arial typeface. Minion
Pro Italic is a font belonging to the Minion font
family.
Three main things in Typography

 Represent the brand


 Communicate the message
 Provide visual appeal
Anatomy of a Letter

The terms ‘letter anatomy’ and ‘typeface


anatomy’ are the standard set of terms used to
describe the parts of a character.
Anatomy of a Letter

 Baseline
 Stem
 Ascender and
descender
 X-Height
Anatomy of a Letter

 Lower and Uppercase Letters


 Counter and Spine
 Ear and Shoulder
 Serif
Types of Classification

 Calligraphic
 Blackletter
 Serif
 Script
 Pixel
 Decorative
Rules in Typography

 Identify the purpose  Look for inspiration

 Identify the audience  Choose fonts well


Rules in Typography

 Beware of pairing fonts  Choose the correct alignment

 Define the font size


Rules in Typography

 Use minimalism  Be mindful of colors


DI
N

O F

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