A Product Marketing Assignment

Assess |Mentor |Grow

A P r o d u c t M a r k e ti n g A s s i g n m e n t
Uassess Team

Debasmita Dutta Monika Pilarisetty Ashuthosh Bhat Shivani Wani

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Content

• What is UAssess • Sales Deck

• Ta rg e t S e g m e n t • Landing Page
• Buyer Analysis • E x p l a i n e r Vi d e o
• Competition analysis • Social Media Marketing
• Price Packaging • Budget
• Positioning statement • Launch Plan
• Demand Generation Strategy
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What is UAssess?

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 What is UAssess?

Benchmark Integration with

team existing HR system

Rapid Reporting
Hiring Insights
Assessment tool
360° Custom made Assess Anytime,
Assessment by Anywhere
experts
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Interviews & Insights 6 interviews Total : 180 mints

Photo Photo

Name: Naruttam Das Name: Merin Varghese

Work: Manger L&D, Zensar Work: Asst. Manager, L&D at
(11,000+ employees) Saama Technologies
(800+ employees)

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Name: Sunetra Bhattacharya Name: Rahul Pomal

Work: Senior Manager - Work: GM HR- Human
Human Resource (350+ Resource (11000 + employees)
employees)
Buyer Persona
Goal or Objective – “Right Talent is the keys for innovations & growth of new-age
Business”.
Roles & Responsibility – Crafting Talent Acquisition, Onboarding Strategies &
Formulating
Employee Career Development, Compensation & Benefit Plan, Trusted Advisor to CEO.

Working towards positive & effective enterprise change and company culture.
Job Success – Reduce employee churn rate & Increase Employee retention rate.
Employee
Wellbeing & Trust in Covid 19 scenario, every HR process getting online & bring more
automation, accuracy & speed in Hiring. Reducing manual process.
Invest on Measurable ROI.
Name: Samaria Sachdev Biggest challenge – Reducing turn around time & decrease manual HR hiring &
other HR processes.
Work: GM HR- Human Employee assessment should accompany right development goal (growth driven).
Resource, India, Leading Global Bringing Automation in internal assessment and hiring process will have resistance.
Construction and Farm Machinery
Industry, (11000 + employees),
India, Pune Preferred Medium of Communication Gain Information by
20+ years experience 1. Email 1. HR conferences & events
2. Phone 2. LinkedIn
Reports: CEO 3. Social Media & Traditional Ads 3. Digital and Physical corporate magazines
4. Printed/Mail collaterals 4. Industry Connects
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5. Referral, Vendor 5. Peers
Buyer Persona
Goal or Objective – “Leadership and learning are indispensable to each other”.

Roles & Responsibility – Transparent Strategic enabler who attracts and transforms Talent,
Building compatibility across organization, on time, and in cost effective manner.
Strengthen Fundamental L&D Practices. Boldly invest in critical areas

Job Success – Transparent measurement of Training success, Result oriented Training and
assessment. Bringing Automation in L&D Post pandemic taking complete L&D and
Name: Ravish Mehta assessment process is online with Real time reporting.

Work: L&D Head at Technologies Biggest challenge – Finding assessment tool with employee Realtime growth monitor which
Service Company -  (11000 + is cost effective. Assessment that has relevant industry standard, diversified question
employees), India, Pune banks which can be further customized. Tool should have 24 X 7 vendor support as well as
18+ years experience integration with existing system.

Reports: HR Director
Preferred Medium of Communication Gain Information by
1. Email 1. HR conferences & events
2. Phone 2. LinkedIn
3. Social Media & Traditional Ads 3. Digital and Physical corporate magazines
4. Printed/Mail collaterals 4. Industry Connects
5. Referral, Vendor 5. Peers
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Target Segment

Large enterprise with 1000+

employees –HR & L&D Leaders,
India - Tier 1 cities.
Bangalore Chennai Delhi Hyderabad

Kolkata Mumbai Ahmedabad Pune

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Existing Buyer Journey - HR & L&D tool Procurement
Get Requirement Org/BU -> Hiring and Learning goal

Awareness Market Research/ Google search/ Support by Vendors/ Peers

Interest Products driven - Feature Analysis, Review Analysis, cost-based Analysis,

y

Involve other Org Stakeholders – Members from HR/L&D Team, Commercials

Consideration
n e

Team (Pricing & Negotiation), IT team (Integration & Security) for initial analysis
Jour
r

Ask for Demo, Price negotiation, Existing HR System integration analysis,

Intent
ye

IT and Security Analysis

Bu

Proposal, Price negotiation, Cost based approval process, PO will be raised

Eval

Buy Purchase, Implementation & Onboarding

Top 3 competitor’s Key offerings: Competitor Analysis

Online Cloud-based Assessment platform with

proctoring.

Intelligent Remote Proctoring high stake online

assessments

AI-based digital skills assessment for hiring to

verify candidate’s job fit

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Pricing

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Competition Landscape (Percentual Map)
Talent Growth

Talent
Talent benchmark
assessment

Talent search
Positioning Statement

For Large enterprise (IT & BFSI) with 1000+ employees in tier 1
cities India
Who Intends to identify right talent for hiring and organizational
development
UAssess Right talent acquisition and team benchmarking standards
enables
Unlike Other assessment tool like Mettl/ iMocha/ Wheebox/
Only we Provide talent benchmarking framework and
mentoring support

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Landing Page

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LinkedIn

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Demand Generation

Funnel Digital Organic

Awareness Thought Leadership (Blogger, Medium, Quora), Landing Page, LinkedIn Page, Cold
calling & Emailers, Explainer video, Naukri partnership Uassess , YouTube
Interest Website., Whitepapers and Case Studies, Success stories in YouTube
Product Guide PDFs + Product Walkthrough Videos
Consideration
Intent Product Demo You-tube Videos
Eval 1free Pilot ( 1 Assessment 10 test)
Buy Paid Pilot (Starter package at 50 % discount)
Post Purchase Support

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Budgeting Budgeting Sheet

808.5M $
TAM ( Total IT and NonIT Online assessment, market, India)

SAM 180 M $
(Tier1 Cities Market size - IT and NonIT Online assessment)

SOM 18M $
( 10% share of market from Tier1 Cities IT and NonIT Online
assessment)

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  Why UAssess?
 Changing online assessment landscape
 Demo
 Offerings
 What additional value we are generating

Sales Deck  Testimonials / Recommendations

 Implementation Case Studies
 Product Roadmap
 How we can implement 1st Paid Pilot Project
 Commercials

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 AI Led
Assessment 40 +
Competency
Assessment Tech &
Leadership
Skills

Rich E-
100+ learning
Mentors Partners
Competency
Building
Scenario led Using Holistic Framework, We deliver impact in below
Learning areas.
• Data Science
• Product Management
Quality Deliver • Digital Marketing
Hires Value • Cloud
• Agile/DevOps
We Enable • Security
Benchmark
• Finance
Workflorce
 Thank You
Looking forward for questions

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