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    Digital Roadmap For Ruslan Vodka in Clear Spirits: Sayujya Shrestha (5908040077)

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    Shrinesh Poudel
    The document summarizes the internship of Sayujya Shrestha at Ruslan Vodka, a family-owned liquor business in Nepal. The internship objectives were to understand how to enhance Ruslan Vodka's digital presence and the liquor industry in Nepal. Activities included analyzing competitors' social media, surveying customer perceptions, and preparing a SWOT analysis. The intern learned about digital marketing techniques, business terms, and developed professional skills through hands-on work experience.

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    Digital Roadmap For Ruslan Vodka in Clear Spirits: Sayujya Shrestha (5908040077)

    Uploaded by

    Shrinesh Poudel
    111 views14 pages
    The document summarizes the internship of Sayujya Shrestha at Ruslan Vodka, a family-owned liquor business in Nepal. The internship objectives were to understand how to enhance Ruslan Vodka's digital presence and the liquor industry in Nepal. Activities included analyzing competitors' social media, surveying customer perceptions, and preparing a SWOT analysis. The intern learned about digital marketing techniques, business terms, and developed professional skills through hands-on work experience.

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    The document summarizes the internship of Sayujya Shrestha at Ruslan Vodka, a family-owned liquor business in Nepal. The internship objectives were to understand how to enhance Ruslan Vodka's digital presence and the liquor industry in Nepal. Activities included analyzing competitors' social media, surveying customer perceptions, and preparing a SWOT analysis. The intern learned about digital marketing techniques, business terms, and developed professional skills through hands-on work experience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    111 views14 pages

    Digital Roadmap For Ruslan Vodka in Clear Spirits: Sayujya Shrestha (5908040077)

    Uploaded by

    Shrinesh Poudel
    The document summarizes the internship of Sayujya Shrestha at Ruslan Vodka, a family-owned liquor business in Nepal. The internship objectives were to understand how to enhance Ruslan Vodka's digital presence and the liquor industry in Nepal. Activities included analyzing competitors' social media, surveying customer perceptions, and preparing a SWOT analysis. The intern learned about digital marketing techniques, business terms, and developed professional skills through hands-on work experience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    Digital Roadmap For Ruslan

    Vodka in Clear Spirits


    Sayujya Shrestha (5908040077)
    Table of Contents
    • Company profile
    • Objective of the study
    • Internship activities
    • Identification of problems
    • Learning process
    • Conclusion
    Company profile
    • It was founded in 1973 A.D
    • It is a family business managing multiple companies that manufacture and
    distribute alcohol beverages
    • It manufactures beer, brown spirits, white spirits
    • The company has 5 manufacturing units.
    Objective of the study
    • To understand how to enhance the digital presence of Ruslan Vodka.
    • To understand the liquor industry of Nepal.
    • To understand the digital context (which includes social media platforms)
    of liquor businesses in Nepal.
    Internship activities
    i. My responsibilities:
    • Go through articles for idea generation
    • Prepare a questionnaire for a survey
    • Visit competitor’s social media page
    • Contact Di’s of different valleys
    Contd..
    • Provide summary of online drinks portal of Nepal
    • Analysis of brands of the company
    • Prepare a SWOT analysis for Ruslan Vodka.
    ii. My contribution
    • Maintained daily activity of competitors social media.
    • Distributed gift hampers to popular faces of Nepal for Valentine’s Day.
    • Updated the excel sheet of DI’s.
    • Researched about online marketing campaigns of brands leading
    worldwide.
    Contd..
    • From the survey I conducted it helped to know the perception of people
    towards current digital presence of Ruslan Vodka.
    • From the SWOT analysis, it was easier to highlight the factors to be
    worked on.
    • Summary of online drink portal could help analyze the best fit for the
    company.
    • The analysis of brands, helped review each product of the company.
    Identification of problems
    i. Problems faced during the internship:
    • Adjust in the company
    • At first I was not able to communicate with the DI’s properly
    • To prepare a communication brief
    • During the distribution of gift hampers.
    ii. How I solved those problems:
    • I had very kind and friendly office personnel
    • My job supervisor briefed me on how we should communicate with the
    Di’s
    • My job supervisor explained me about the communication brief
    • The office personnel that was with me taught me how we should approach
    them.
    Learning process
    i. Learnings during the internship:
    • I developed more professionalism in me
    • I started focusing on small details about post made by competitors
    • I started analyzing the type of post done by companies in social media
    • I learnt about communication brief
    • I learnt that social media post related to occasion would be more effective
    if it is having physical existence.
    ii. Details of the related learning process and new knowledge:
    • I learnt about terms related to trade such as; “on trade” and “off trade”
    • I learnt how to create a proper analysis of competitors activities
    • I got to learn about some new digital marketing techniques such as; “Geo-
    targeting” and “Running our brand ads to consumers who have liked
    competition tie-up outlets.”
    Conclusion
    • I was able to gain knowledge about how to build marketing strategies in
    order to make it very effective
    • I was able to make new connections and maintain good relation with
    office personnel
    • I was able to learn about new digital marketing techniques

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