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2020 Top 5 Philippine Insurance CPM

This document contains a competitive profile matrix for the top 5 insurance companies in the Philippines in 2020: 1) Sun Life of Canada Philippines, 2) Pru Life UK, 3) Philippine AXA Life Corporation, 4) BPI Philam, and 5) Manulife. The matrix compares these companies across 9 critical success factors weighted from 0.05 to 0.15, including product competitiveness, brand positioning, service quality, financial position, technology, local branches, international branches, market share, and advertisements. Each company is rated from 1 to 4 in each category, with the ratings multiplied by the weights to calculate weighted scores and an overall total.

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501 views4 pages

2020 Top 5 Philippine Insurance CPM

This document contains a competitive profile matrix for the top 5 insurance companies in the Philippines in 2020: 1) Sun Life of Canada Philippines, 2) Pru Life UK, 3) Philippine AXA Life Corporation, 4) BPI Philam, and 5) Manulife. The matrix compares these companies across 9 critical success factors weighted from 0.05 to 0.15, including product competitiveness, brand positioning, service quality, financial position, technology, local branches, international branches, market share, and advertisements. Each company is rated from 1 to 4 in each category, with the ratings multiplied by the weights to calculate weighted scores and an overall total.

Uploaded by

Jay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Competitive

Profile Matrix
Roberto S. Miranda
COMPETITIVE PROFILE MATRIX
FOR 2020 TOP 5 INSURANCE COMPANY
IN THE PHILIPPINES

 1. SUN LIFE OF CANADA PHILIPPINES, INC.


 2. PRU LIFE UK
 3. PHILIPPINE AXA LIFE CORPORATION
 4. BPI PHILAM
 5. MANULIFE
Key External Factors

Weight Rating Weighted Score

RATINGS RANGE
4 = major strength
3 = minor strength
1 = major weakness
2 = minor weakness
SAMPLE OF COMPETITVE PROFILE
MATRIX
SUN LIFE PRU LIFE U.K AXA BPI PHILAM MANULIFE
CRITICAL SUCCESS FACTORS Weight

   
R WS R WS R WS R WS R WS

PRODUCT & PRICE COMPETITIVENESS 0.15 3 0.45 4 0.60 2 0.30 1 0.15 1 0.15

BRAND POSITIONING 0.10 4 0.40 2 0.20 3 0.30 3 0.30 3 0.30

QUALITY SERVICE 0.15 4 0.60 3 0.45 3 0.45 3 0.45 3 0.45

FINANCIAL POSITION 0.15 4 0.60 2 0.30 3 0.45 3 0.45 2 0.30

E-COMMERCE & TECHNOLOGY 0.10 4 0.40 3 0.30 2 0.20 2 0.20 3 0.30

LOCAL BRANCHES 0.15 2 0.30 1 0.15 3 0.45 4 0.60 3 0.45

INTERNATIONAL BRANCHES 0.10 3 0.30 4 0.40 3 0.30 1 0.10 3 0.30

MARKET SHARE 0.05 3 0.15 4 0.20 2 0.10 2 0.10 1 0.05

ADVERTISEMENTS 0.05 3 0.15 4 0.20 2 0.10 1 0.05 3 0.15

TOTAL
1   3.35   2.8   2.65   2.4   2.45

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