Investing in An Electric Future: Highlights
Investing in An Electric Future: Highlights
Investing in An Electric Future: Highlights
Over a 10-year period (4 Cycles), Static EV Ports plans to invest 200 crores
in Electric Vehicle (EV) infrastructure, access, and education programs in
India.
Highlights
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Investment Cycle
Building a roadmap
Over this first 30-month investment cycle, Static Electric Port invested in EV infrastructure, education, and
access, thereby supporting increased adoption of EV technology.
Current investments
The Cycle 2 Centre Governments EV Mobility Scheme and Karnataka Electric Vehicle & Energy Storage Policy
detail Static EV Port’s plans to invest between July 2023 and December 2025. These Cycle 2 investments are
enabling millions of Indians to discover the benefits of electric driving. They also support the build-out of a
nationwide network of convenient, reliable community and highway chargers.
Highlights
Static EV Ports expects to install (or have under development) approximately 800 public charging stations with about
3,500 chargers by the end of Cycle 2.
Marketing efforts are helping to raise consumer awareness of Zero Emission Vehicles.
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Investment Cycle
Planned investments
The Cycle 3 Centre Governments EV Mobility Scheme and Karnataka Electric Vehicle & Energy Storage Policy detail Static
EV Port’s investments between January 2026 and July 2028. The planned investments will expand Static EV Port’s network of
ultra-fast charging stations in new communities and along additional travel corridors, strengthen education and awareness
activities, and initiate Static EV Port’s second “Green City” project in the city of Chennai and Pondicherry neighborhood of
Chennai.
Plan highlights
New metro charging investments in the communities of Mangalore, Hubli, Mysore, Madurai, Coimbatore, and many other
metropolitan areas across the nation
Expand the nation’s largest open DC fast charging network to residential, commercial areas, highways in all 29 states
31-35 crore of investment in transit, medium- and heavy-duty fleet charging in Bangalore
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Investment Cycle
Cycle 4 (2028–2030)
Static EV Ports will establish EV Investment Plans for two additional 30-month cycles to guide investments from 2026 through
2030.
Developing new investment plans offers the opportunity to revisit past assumptions, update analytical models, monitor new
technology and public policy developments, and consider evolving consumer expectations. Static EV Port’s is a data-driven
company and will attempt to use all pertinent information to identify the ZEV investments likely to assure its economic
sustainability.
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•Akshay Rajput
•Goutham Sundar
•Navni Kadikar
•Prianka M
•Shweta
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Description of the business idea (which could
be an executive summary)- Prianka
• Identity
• Static EV Ports will aim at offering an extensive network of EV charging points in Bangalore to provide easy access
to charging facilities.
• The average distance between the charging points in the network will be 110 kms.
• Problem
• Focus on clean mobility as the mankind is experiencing negative effects of climate change on an everyday basis
• Usage for fossil-fuel-free vehicles to ensure better energy security and improved fuel economy
• To lower fuel costs as the petrol prices are highly fluctuating and increasing day by day
• Tapping range anxiety as an opportunity as it is the major drawback in the global automobile sector, especially EV.
• The increase in demand for electric vehicles is growing rapidly in India.
• Help India to Go Green.
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Executive Summary
Charging Station at
every 2-3km radius
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Investing in an electric future
Highlights
Of this 200 crores, we’re investing 80 crore in Bangalore, one of the largest EV market in India.
We plan to invest 120 crore in the remainder of the India, providing support to current electric vehicle owners and those
interested in learning more about the benefits of driving electric vehicles.
Static EV Port’s and Government ZEV Investment Plans serve as a roadmap for what we do to drive EV
adoption.
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• Bangalore as a market
• Karnataka was the first state to introduce e-vehicle policy
• Planning to bring global EV maker, Tesla to Bangalore
• Home to several mobility firms like Mahindra Electric, Ather Energy, Ola Electric, Bosch, and Sun Mobility
• As on June 21st, 2021, there are around 20,000 e-vehicles in Bangalore, 2nd largest city to sell EV in India
• Bangalore is ranked third in overall emissions and energy consumption in a recent survey by CSE (Centre for Science and Environment). So,
the Karnataka Electric Vehicle and Energy Storage Policy targets 100% electric mobility by 2030.
• Our Solution
• Establishing charging points with an average of 110 kms between two points.
• Setting them up in various apartments, community halls, shopping malls and other important landmarks.
• Our focus will be on setting them up in and around highways as well as there are very few stations compared to the Bangalore city.
• Self-service charging portals and the slots can be reserved on Static EV ports’ mobile app and paid through cashless mode.
• The nearest charging station can be tracked in the mobile application.
• Dust and waterproof charging points to withstand any weather condition.
• Target Market
• The target market of our business are early adopters and the early majority (likely to purchase an electric vehicle over the next 5 years) which include
people oriented towards environment and technology.
• Business Model
• An image will be designed replicating the image sent in the group.
• Milestones
• The business will be expanded in major metropolitan cities like Mumbai, Chennai in the subsequent years. We would be approaching angel investors
and venture capitalists for the same.
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A complete ‘environmental analysis’ (5C
analysis – whichever ‘C’ is applicable)-
shweta
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Segmentation, Targeting and Positioning. This will also
include a. Estimation of the overall market b. Estimation of
the size target market – Goutham
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Defining and describing the 4Ps /7Ps whichever is applicable. This will include – Navni
a. Your product/service/brand strategy – everything about the product/service/brand
b. Your pricing Strategy – at what price you will offer it to the customers and consumers
c. Your Place strategy – how will you make it available to the consumers
d. Your Promotion Strategy – what channels of communication will you use to ‘talk’ to the customers and
consumers
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5. Financial and Marketing Goals-Akshay
6. Projected sales revenue and marketing expenses till
you reach at least break-even point.-Akshay
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