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    Blue Dart Company: Presented By:-Lavesh Sethia Mba 2 Semester

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    Lavesh Sethia
    Blue Dart is South Asia's leading air express and logistics provider. It started as a partnership in 1983 and became a public company in 1994. Blue Dart has the largest domestic network in India covering over 13,880 locations and serving over 220 countries worldwide. Its competitive advantages include its vast domestic network, range of customized services, investments in technology, owned air network, and experienced workforce.

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    Blue Dart Company: Presented By:-Lavesh Sethia Mba 2 Semester

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    Lavesh Sethia
    83 views13 pages
    Blue Dart is South Asia's leading air express and logistics provider. It started as a partnership in 1983 and became a public company in 1994. Blue Dart has the largest domestic network in India covering over 13,880 locations and serving over 220 countries worldwide. Its competitive advantages include its vast domestic network, range of customized services, investments in technology, owned air network, and experienced workforce.

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    BLUE DART

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    Blue Dart is South Asia's leading air express and logistics provider. It started as a partnership in 1983 and became a public company in 1994. Blue Dart has the largest domestic network in India covering over 13,880 locations and serving over 220 countries worldwide. Its competitive advantages include its vast domestic network, range of customized services, investments in technology, owned air network, and experienced workforce.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    83 views13 pages

    Blue Dart Company: Presented By:-Lavesh Sethia Mba 2 Semester

    Uploaded by

    Lavesh Sethia
    Blue Dart is South Asia's leading air express and logistics provider. It started as a partnership in 1983 and became a public company in 1994. Blue Dart has the largest domestic network in India covering over 13,880 locations and serving over 220 countries worldwide. Its competitive advantages include its vast domestic network, range of customized services, investments in technology, owned air network, and experienced workforce.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    BLUE DART COMPANY

    OVERVIEW
    PRESENTED BY:-
    LAVESH SETHIA
    MBA 2ND SEMESTER
    Blue Dart Ltd.

    • Started as a partnership firm in 1983 under the name Blue Dart Courier
    Service.
    • It was registered as a private limited company with the new name Blue Dart
    express Pvt Ltd in 1990.
    • The company become a public limited company in 1994.
    • South Asia’s leading integrated air express carrier and premium logistics
    services provider.
    • The company has the most extensive domestic network covering over 13,880
    locations, and service more than 220 countries and territories worldwide.
    Vision
     "To be the best and set the pace in the air express integrated transportation and
    distribution industry, with a business and human conscience.

     They commit to develop, reward and recognize their people who, through high quality and
    professional service and use of sophisticated technology, will meet and exceed customer and
    stakeholder expectations profitably.
    The company has been re-certified as one amongst a handful of Indian companies to the new
    global ISO 9001 - 2000 standards for "Design, management and operations of countrywide
    express transportation and distribution services within the Indian sub- continent and to
    international destinations serviced through multinational express companies".
    Services

    Express Services
     Domestic Priority
     Dart Apex
     Dart Surface line
     Smart Box
     Regional Services
    FREIGHT SERVICES
     Domestic Airport-to-Airport
     Interline
     Charters
    Blue Dart Technology

     Blue Dart has been the only Indian Air Express Company that has
    invested extensively in Technology infrastructure to create
    differentiated delivery capabilities, quality services and customized
    solutions for the customer.
     They have one of the largest private computer networks in India, with
    over 1,750 computer terminals connected by dedicated leased lines,
    VSATs and Microwave links. Their E-mail is accessed at 89 locations
    daily by over 2,070 users.
    Competitive Advantage lies in:

     Vast and unparalleled Domestic Network


     A spectrum of services to provide customized solutions
     Technology
     Air Network
     People force
    SWOT Analysis
    Strength
     Largest domestic player.
     Invests heavily in (I.T) infrastructure that is
    key differentiator and value enabler.
     Owns dedicated airline with 7 Boeing.
     Market shares:
     Domestic air express : 45.9%
     Ground segment : 12.5% ( Annual report
    2011)
     DHL acquired 81% stock of BlueDart.
    Weakness
     High fixed costs
     Founding shareholders don’t have
    controlling stake.
    Opportunity

     Indian courier industry growth 20%


    YOY.
     Increasing nos. of E-business players in
    India and in world.
     Allowing of FDI in Retail sector
    Threats

     Other Foreign Players increasing their foot


    print independently in India with advance
    technology.
     Rise of imitators providing similar services to
    Blue Dart at lower cost.
     Inability to differentiate itself from
    competition.
     Cheap service of “EMS Speed Post”,
    signaling revival of Indian Postal Service.

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