Scribd Logo
Upload

Welcome to Scribd!

  • 373 views

    7 P's of Marketing Mix

    Uploaded by

    Tushar rana
    The document summarizes the 7 P's of marketing mix as they relate to service marketing. The 7 P's are: Price, Place, Promotion, Product, People, Process, and Physical Evidence. Each P is concisely defined in 1-2 sentences with examples provided for some.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    7 P's of Marketing Mix

    Uploaded by

    Tushar rana
    373 views11 pages
    The document summarizes the 7 P's of marketing mix as they relate to service marketing. The 7 P's are: Price, Place, Promotion, Product, People, Process, and Physical Evidence. Each P is concisely defined in 1-2 sentences with examples provided for some.

    Original Title

    7 p's of Marketing Mix

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document summarizes the 7 P's of marketing mix as they relate to service marketing. The 7 P's are: Price, Place, Promotion, Product, People, Process, and Physical Evidence. Each P is concisely defined in 1-2 sentences with examples provided for some.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    373 views11 pages

    7 P's of Marketing Mix

    Uploaded by

    Tushar rana
    The document summarizes the 7 P's of marketing mix as they relate to service marketing. The 7 P's are: Price, Place, Promotion, Product, People, Process, and Physical Evidence. Each P is concisely defined in 1-2 sentences with examples provided for some.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    7 P’s of Marketing Mix

    Service Marketing

    Presented By :
    Name - Piyush Singh
    Eno - 01613401918
    Marketing
    Mix
     Marketing mix is a
    key foundation on
    which most
    modern marketing
    strategies and
    business activities
    are based.

    2
    1
    1 Price
    2
    2 Place
    3
    3 Promotion
    4
    4 Product
    5
    5 People
    6 Process 7 P’s of Marketing
    7
    7 Physical Evidence Mix
    Price
    Pricing is an extremely
    important component to your
    marketing mix as it determines
    your profit and costing of your
    product.

    Pricing also helps consumers to


    determine the perception of
    your product. 
     

    4
    Place
    Place refers to the position and distribution of
    the product you are selling in a place that is
    accessible to your target audience, this could
    be a high street shop, an online store, or mail
    order.
    To make sure you position your
    product in the best possible place,
    it’s vital to understand your customer
    and what their shopping habits may
    be.

    5
    Promotion

    Promotion refers to your


    advertising, marketing, and
    sales techniques. This could
    mean traditional
    advertising, via TV, radio,
    billboards, etc.

    The way that you choose to


    communicate with your
    audience and promote your
    offerings will have a direct
    impact on the success of
    your brand.
    6
    Product
    No matter what your
    Product could refer
    product or service is,
    to a physical it’s important that it
    product, a service meets the demands
    or an experience. of the market and
    Basically.. anything satisfies expectations
    that’s being sold. of the customer.

    7
    People Employees. Those people who are
    involved in selling a product or
    service, designing it, managing
    teams, representing customers...
    the list goes on

    The ‘people’ element of the 7Ps


    involves anyone directly, or
    indirectly, involved in the
    business-side of the enterprise.

    8
    Process
    ‘Process’ describes a series of actions
    that are taken in delivering the product
    or service to the customer.

    Examining the process means assessing


    aspects such as the sales funnel, your
    payment systems, distribution
    procedures and managing customer
    relationships.

    9
    Physical Evidence
    When we get down to the brass
    tacks, it’s important for consumers
    to know that the brand they’re
    purchasing from or interacting
    with, are legitimate and, well,
    actually exist in real life.

    It’s always important for both


    brands and customers to
    document their interactions and
    transactions.

    10
    THANK YOU!

    You might also like