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Group 5: Strategic Management

Jollibee Foods Corporation began in 1975 as an ice cream parlor in the Philippines and has since grown to become the largest fast food chain brand in the country. It owns and franchises various quick service restaurants both in the Philippines and internationally, with a vision to become one of the top 5 restaurant companies worldwide. Jollibee is committed to giving back through community projects and building on its domestic success by expanding its brands overseas.

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Marco Regunayan
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317 views6 pages

Group 5: Strategic Management

Jollibee Foods Corporation began in 1975 as an ice cream parlor in the Philippines and has since grown to become the largest fast food chain brand in the country. It owns and franchises various quick service restaurants both in the Philippines and internationally, with a vision to become one of the top 5 restaurant companies worldwide. Jollibee is committed to giving back through community projects and building on its domestic success by expanding its brands overseas.

Uploaded by

Marco Regunayan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Group 5

Strategic Management
INTRODUCTION
 Jollibee Foods Corporation owned by the Tan family began in 1975 as a basic ice cream parlor.
 Tagline: ‘Bida ang saya’ (A joyful experience is our main offering)
‘langhap-sarap’ (Smells good, Taste good)
 Jollibee is the largest fast-food chain brand in the Philippines
 JFC is operating and franchising quick service restaurants (QSRs), such as:
Jollibee Highlands Coffee
Chowking Pho24
Greenwich Hard Rock Café
Red Ribbon Dunkin Donuts
Yong He King Smashburger
Hong Zhuang Yuan Tim Ho Wan
Mang Inasal Tortas Frontera
Burger King
INTRODUCTION
 Jollibee is committed to give back to its host communities through
meaningful and lasting socio-civic projects. Through the establishment of the
Jollibee Foundation.
 Building on its success in the Philippines, Jollibee Food Corporation turned
its sights overseas.
OUR VISION
To be one of the Top 5 Restaurant Companies in the World
 All our brands are trusted and well-loved, craved around the world:
 Renowned for consistently great tasting food.
 Recognized for high value for money.
 Endeared for warm and sincere distinct service to our customers.
 Admired for our beautiful stores in excellent location.
 We are acknowledged as one of the Best Companies to Work for, regarded for
our efficient systems and processes, highly engaged teams and people-
focused culture.
OUR MISSION
To serve great tasting food, bringing the
joy of eating to everyone.

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