Media Information

Literacy
An Introduction
 Essential Questions
1. Why do media matter in communication?
2. How do media literacy and information
literacy intersect as a discipline?
3. How can I become a media and
information literate?
 Creativity

Collaboration

5 C’s in 21st Critical Thinking

Century Skills
Connection

Communication
 What is COMMUNICATION?
It is derived from the Latin word “communis”
which means common.

The act or process of using words, sounds, signs, or

behaviors to express or exchange information or to
express your ideas, thoughts, feelings, etc. to
someone else
This involves the process of transmitting and delivering information to an
intended audience for whatever purpose it may be such as forming
relationships, exchanging meanings, making transactions, influencing
choices, stimulating aesthetic appeal, and more importantly, for creating
and producing ideas.
What are the Elements of
Communication?
 Elements of Communication

the point of reference from where

Source
or from whom the message is
crafted.
heart of communication Message

process that connects the the tool used to deliver the message
source to the audience Chanel from the source to the receiver. In
or
Medium Parlance, this is called mass media which is
designed to reach large audience with
the aid of technology.
the people who will decode Receiver

the message.
Noise
refers to the unwanted yet
unavoidable element in
communication flow
What are the Types of Noise?
 Types of Noise

PHYSICAL NOISE PHYSIOLOGICAL NOISE PSYCHOLOGICAL NOISE

technical glitches in noise that concerns mental barriers like

the equipment the functional when there is a
systems of the presence of bias and
sender or the stereotype in the
receiver. message.

If one element is missing or disrupted, communication breakdown will take place

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Literacy
The ability to identify, understand, interpret, create,
communicate and compute, using printed and written materials
associated with varying contexts.
Itis one’s cognitive ability to process information using written
materials in various context.
It involves a continuum of learning, wherein individuals are able
to achieve their goals, develop their knowledge and potential,
and participate fully in their community and wider society.
 Media
The physical objects used to communicate messages including
mass media (radio, television, computers, film, etc.).
It is a source of credible information in which contents are
provided through an editorial process determined by journalistic
values and where editorial accountability can be attributed to
an organization or a legal person. In more recent years the term
‘media’ is often used to include new online media.
Information
A broad term that covers processed data,
knowledge derived from study, experience,
instruction, signals or symbols.
Media Literacy
The ability to access, analyze, evaluate, and create media in a
variety of forms. It aims to empower citizens by providing them
with the competencies (knowledge and skills) necessary to
engage with traditional media and new technologies.
This focuses on how a person identifies the roles and functions
of media institutions, how he scrutinizes the content and even
various information providers, and how he makes use of media in
a responsible, ethical manner.
Notice a number of American sit-coms. Who usually take the lead roles and
supporting roles? What is the representation between gender and race? How are
Asians portrayed in these shows? How do Asian dramas portray the Westerns? Are
they given strong or weak roles? Do they appear intelligent or less powerful?
 TERMS TO UNDERSTAND

Information Literacy
The ability to recognize when information is needed, and to
locate, evaluate, and effectively communicate information in its
various formats.
Itrefers to one’s ability to search, access, consolidate, utilize,
and create relevant information for varying purpose.
It includes the competencies to be effective in all stages of the
lifecycle of documents of all kinds, the capacity to understand
the ethical implications of these documents, and the ability to
behave in an ethical way throughout these stages.
Have you encountered the term Garbology?
 Decide what information you
think would be relevant if you
will discuss this topic with your
peers, parents, or younger
ones.
 When you are not familiar use
your data gathering skills to
locate, collect, and organize
information.
Technology Literacy
The ability of an individual, either working
independently or with others, to responsibly,
appropriately, and effectively use technological
tools. Using these tools an individual can access,
manage, integrate, evaluate, create and
communicate information.
Media and Information Literacy
The essential skills and competencies that allow individuals
to engage with media and other information providers
effectively, as well as develop critical thinking and life-long
learning skills to socialize and become active citizens.
It is a set of integrated skills, attitudes, competencies that
empower citizens to communicate and understand information
for democratic discourse, and to evaluate, produce and use all
of these resources in an effective, competent and ethical way
Based on UNESCO’s framework, Media and Information
Literacy is essential to:

1 2 3 4 5
Make Learn about Build a sense Maintain Engage in
informed the world of community public lifelong
decisions around them discourse learning
 Imagine waking up one day to
A future find no internet, libraries,
and smart devices.
WITHOUT Newspapers, magazines,
radio stations and TV
media channels have also
disappeared.
 1. How would you be informed of
anything now?
A future 2. How would you share information
and communicate news and events?

WITHOUT 3. What ways would you have to

communicate with one another?

media 4. How would it affect they way you

live?
5. What would society lose in this
situation?
Why literacy important in
media, information, and
technology?
 Literacy has become an essential part
of the fabric of modern societies, a

Importance thread that links all aspects of life

and living in our contemporary world.
Its reach is extensive and complex,
of Literacy influencing how fully and effectively a
person is able to engage in the social
and economic life of his or her
community.
 Higher self-esteem

People with
good literacy Better health

skills are
more likely Better jobs

to have:
Higher wages
 Become a smart consumer of products and
information

Learn to think critically

Importance Recognize point of view

of Media
Create media responsibly
Literacy
Identify the role of media in our media

Understand the type of influence made

media and how can we make informed
choices
 To be able to distinguish which among
the sources of information are relevant

Importance
of An individual will be able to organize
and classify the different form of media

Information
which can be used to secure relevant
and substantial information.

Literacy
Aid students in developing effective
research skills.
 With the new technological
discoveries and breakthroughs, people
nowadays are even hoping to find cure
Importance of for dreaded incurable illnesses

Technological
Literacy It will save valuable time and help
one do things smoothly
Responsible Uses and
Production of Media
and Information
Media and Information Literate individuals can construct meaningful
questions. One does not believe easily not because of biases or
preconceived notions but rather he evaluates the information in
terms or accuracy, adequacy, and appropriateness. He can
discriminate facts, opinions, assertions and blended statement that
will guide him in making well-informed decisions. Aside from being
inquisitive and critical, he is open-minded in constructive criticisms
that he knows how to build an argument by agreeing or disagreeing
based on the merits of the issue. And he can communicate sensible
ideas without making it too complex.
Issues that will challenge an individual to apply what he knows about media and
how to understand its influences in one’s identity, personal choices and decisions.

Intellectual property
Right to express his or
Plagiarism law, E-commerce law, Stereotyping
her opinion
Anti-piracy and law

Propaganda (Glittering
generalities,
Verifying Sources Cyberbullying Bandwagon, Half-truth
or Card-Stacking,
Appeal to Authority)
Let’s check your
UNDERSTANDING
 Essential Questions
1. Why do media matter in communication?
2. How do media literacy and information
literacy intersect as a discipline?
3. How can I become a media and
information literate?