Globalisation-Concept, Policy Issues, and Reality.: Presented by
Globalisation-Concept, Policy Issues, and Reality.: Presented by
Globalisation-Concept, Policy Issues, and Reality.: Presented by
CONCEPT,POLICY ISSUES,AND
REALITY.
Indian companies get ready to go global
HISTORY
5 Stages of Globalisation-
2nd stage – 1815 to 1914
3rd stage – 1914 to 1968
Leads to outsourcing
Economy Development
Standardisation of product
DISADVANTAGES
Intense competition.
Exploitation of workforce.
Income generated in host country is not
always spent in the same country.
MAIN MOTIVATIONS AND DRIVERS FOR
GLOBALIZATION
Improvements in transportation
z including
containerisation
Technological change
Economies of scale
CONCEPT OF
GLOBALIZATION
NEW MARKETS
NEW ACTORS
NEW RULES AND NORMS
NEW(FASTER AND CHEAPER)
TOOLS OF COMMUNICATION
STAGES OF
GLOBALIZATION
Facilities
Government Support
Resources
Competitiveness
Orientation
FOREIGN MARKET ENTRY
STRATEGIES
Important foreign market entry
strategies are the following:
1. EXPORTING
1. LICENSING/FRANCHISING
1. JOINT VENTURE
1. DIRECT INVESTMENT
Globalization concerns have taken a far more positive
path since the 1999 Seattle protests.