Implementation Group 9

of MIS in Wipro Ritwick Agarwal     MBA20125

Sachin Gupta          MBA20126
Samarth Garg         MBA20127
Satyam Sharma      MBA20129
Porter’s Five Force
Porter's 5 Forces is an empirical model that enables advertisers
and business leaders to look at the 'balance of influence' on a
global basis in a market between various companies and to
evaluate the competitiveness and future viability in an industry
field.
 Threats of New Entrants
•How Wipro Limited will handle new entrants' threats
• By innovating new products and services. New products not
only bring new customers to the fold but also give old
customer a reason to buy Wipro Limited ‘s products.
• By building economies of scale so that it can lower the fixed
cost per unit. 
• Building capacities and spending money on research and
development. New entrants are less likely to enter a dynamic
industry where the established players such as Wipro Limited
keep defining the standards regularly. It significantly reduces
the window of extraordinary profits for the new firms thus
discourage new players in the industry

New entrants in Information Technology Services brings

innovation, new ways of doing things and put pressure on Wipro
Limited through lower pricing strategy, reducing  costs, and
providing new value propositions to the customers. Wipro
Limited has to manage all these challenges and build effective
barriers to safeguard its competitive edge.
Bargaining Power of How Wipro Limited can tackle Bargaining Power of the
Suppliers
Suppliers •By building efficient supply chain with multiple suppliers.

•By experimenting with product designs using different materials

All most all the companies in the Information so that if the prices go up of one raw material then company can
Technology Services industry buy their raw material shift to another.
from numerous suppliers. Suppliers in dominant
position can decrease the margins Wipro Limited can •Developing dedicated suppliers whose business depends upon
earn in the market. the firm. One of the lessons Wipro Limited can learn from Wal-Mart
and Nike is how these companies developed third party
manufacturers whose business solely depends on them thus
creating a scenario where these third party manufacturers have
significantly less bargaining power compare to Wal-Mart and Nike.
Bargaining Power of Buyers

•How Wipro Limited can tackle the Bargaining Power of

Buyers
•By building a large base of customers. This will be helpful
in two ways. It will reduce the bargaining power of the
buyers plus it will provide an opportunity to the firm to
streamline its sales and production process.
•By rapidly innovating new products. Customers often
seek discounts and offerings on established products so if
Wipro Limited keep on coming up with new products then
it can limit the bargaining power of buyers.
•New products will also reduce the defection of existing
customers of Wipro Limited to its competitors.
Threats of Substitute
Products or Services

How Wipro Limited can tackle the Treat of

Substitute Products / Services
•By being service oriented rather than just
product oriented.
•By understanding the core need of the customer
rather than what the customer is buying.
•By increasing the switching cost for the
customers.
Rivalry among the Existing
Competitors

•How Wipro Limited can tackle Intense Rivalry among

the Existing Competitors in Information Technology
Services industry
•By building a sustainable differentiation
•By building scale so that it can compete better
•Collaborating with competitors to increase the market
size rather than just competing for small market.
Implications of Porter Five
Forces on Wipro Limited
•By analyzing all the five competitive forces Wipro
Limited strategists can gain a complete picture of what
impacts the profitability of the organization in
Information Technology Services industry.
•They can identify game changing trends early on and
can swiftly respond to exploit the emerging
opportunity. By understanding the Porter Five Forces
in detail Wipro Limited 's managers can shape those
forces in their favour.
 Data Modelling in Wipro

 It is a type of information
displaying technique

 It is characterized to investigate
information prerequisites

 It helps in business measures by

relating data frameworks in
association
 Types of Data
Models 

Conceptual
Used for high level, static business structures and concepts

Logical
Used for data attributes, entity types and relationships
between entities
Physical
Mainly used for internal schematic database designs
Process of Data
Modelling in Wipro
Data Capture
 Necessary to identify some parameters
 Point of Capture identifies the point from
where the data is to be collected
 Identified live video feeds, pre-recorded
media as the sources of data collection
Data Selection
 Data is selected based on the
requirement and use
 Methods like stream slicing, annotations
are used for video or image analytics
 For NLP, methods like stop-word removal,
information gain, chi-square are used
 Data Cleansing
 Refers to the removal of errors that
might have crept in

 Outliers are identified and removed

 Important before drawing inferences

 Wipro makes it sure that data is cleaned

before storing it as database for further
reference
 Enterprise
Resource Planning
• Wipro operates in the highly competitive IT
industry
• Need for constant change and Innovation
• Wipro faces low margins due to competetive
margins
• Major business comes from US clients that is 70%,
and Revenue from Indian and neighbouring
countries business is only 30%
• Need for continous Research and Development
New ERP Proposition
•Wipro can adopt a new way of research and development by
leveraging young minds and academic excellence
•1. New Cloud based ERP model setup
•2. Setting up Indian Excellence centers (IEC): Main job would be to
foucs on Indian and neighbouring markets and work on client needs
•3. Setting up Innovation centers in Top engineering colleges and B
schools to leverage academic knowledge of professors and young
minds
•4. Innovation centers to apply business concepts and technical
concepts like IOT, cloud, Blockchain to meet client needs and provide
innovative solutions
MOT
• Wipro has applications that support business
namely ERP,CRM,SCM,DWH which is labelled as
System of Records.
• Emphasis is given to end-user engagement and
hence a new host of IT applications is created to
enhance engagement labelled as System of
Engagement.
• Wipro has been shifting its applications to cloud 
• New age capabilities are addressed by using
technology platforms such as Integration Platform as
a Service
• Foundational Platform and other such cloud DI
pattern  helps in integrating not just cloud and on-
premise but also the Edge and Core applications. 
Road Ahead
• ITIL 4 (Information Technology Infrastructure Library) offers guidelines for organizations to
overcome emerging problems in service management and to use digital technologies
effectively
• The new framework will help organizations in adapting their operating model to digital-age
requirements and continuously develop their services. ITIL 4 focuses on four main aspects of
the service value system: organizations and individuals, information and technology, value
stream and processes, and partners and suppliers.
• IT operations incorporating artificial intelligence (AIOps) encourages the use of big data,
machine learning, artificial intelligence as it can serve primary functions of IT activity.
• AIOps-focused companies can increase their competitiveness, reduce risks, and attain
competitive advantage, powered by faster time to market.
• Change Management seeks to help formulate change implementation plans, monitor
change, and help people adapt to change.
• It will be of primary importance to create a high degree of cooperation with delivery teams
as change management becomes robust, efficient, and streamlined.