Core Subject Schedule: Mondays & Wednesdays at 10am-11am 1 Semester Academic Year 2021-2022
Core Subject Schedule: Mondays & Wednesdays at 10am-11am 1 Semester Academic Year 2021-2022
Why is communication
important?
The speaker encodes an idea or converts the She thinks of how to tell him using their native
idea into words or actions. language.
The speaker transmits or sends out a She tells him, “Rico, mahal kita bilang kaibigan.”
message.
Rico hears what Daphne says.
The receiver gets the message.
He tries to analyze what she means, and he is
heartbroken.
The receiver decodes or interprets the
message based on the context.
He frowns and does not say something, because
he is in pain.
The receiver sends or provides feedback.
Communication Process
TRANSMISSION PHASE
(now sender)
FEEDBACK PHASE
Models of Communication
A. Shannon-Weaver Model
Information Destination
Transmitter Channel Receiver
source
Signal
Received Message
Message
Signal
Noise
Source
• Transaction Model
Noise Noise Noise
Feedback
(Sends Responds
Responds (Sends
and Decodes
Message Decodes and
Receives) Receives)
Channels
Noise
Feedback
Roman Jakobson’s Model
Ferdinand Saussure’s Model
Ferdinand Saussure, considered as the Father
of Modern Synchronic Linguistic, describes a
model in which a concept in the brain triggers
a sound pattern in the brain.
David K. Berlo’s Model
Eugene Nida’s Model
This model includes an element of noise. It
also talks about a special message called
feedback.
Functions of Communication
1. Control- Communication functions to control
behavior.
2. Social Interaction- Communication allows individuals
to interact with others.
3. Motivation- Communication motivates or encourages
people to live better.
4. Emotional Expression- Communication facilitates
people’s expression of their feelings and emotions.
5. Information Dissemination- Communication functions
to convey information.
Features of an Effective Communication
(7 C’s of Effective Communication)
1. Completeness- Communication should include everything that the receiver needs to
hear for him/her to respond, react, or evaluate properly.
2. Conciseness- Making the message direct or straight to the point.
3. Consideration- Speaker should always consider relevant information about his/her
receiver such as mood, background, race preference, education, status, needs, among others.
4. Concreteness- Effective communication happens when the message is concrete and
supported by facts, figures, and real-life examples and situations.
5. Courtesy- Speaker is respecting the culture, values, and beliefs of his/her receivers.
6. Clearness- In communication, it implies the use of simple and specific words to express
the ideas. It is also achieved when the speaker focuses only on a single objective in his/her
speech so as not to confuse the audience.
7. Correctness- Correctness in grammar eliminates negative impact on the audience and
increases the credibility and effectiveness of the message.
Barriers to Communication
Barrier Example Solution
Emotional You are having a bad day or you feel
barriers frustrated.
You sit in a meeting or class where
you think the speaker is boring.
Things to consider:
1. Appropriateness- formal or informal
2. Brevity- use simple yet precise and powerful words
3. Clarity- clearly state your message and express
your ideas and feelings
4. Ethics- consider the gender, roles, ethnicity,
preferences, and status of the person you’re
talking to
5. Vividness- usually add color and spice to
communication
Nonverbal Communication- refers to all interaction
where behavior is used to convey and represent meanings.