Equi-Marginal Discounting Principle, Incremental Concept Time Perspective Concept Marginal Principles
Equi-Marginal Discounting Principle, Incremental Concept Time Perspective Concept Marginal Principles
Equi-Marginal Discounting Principle, Incremental Concept Time Perspective Concept Marginal Principles
ECONOMIC’S
Equi-Marginal
Discounting Principle,
INCREMENTAL CONCEPT
Time perspective concept
Marginal principles
• Principle of time perspective: “a decision
by the firm should take into account of both
short-run and long-run effects on revenues
and cost & maintain the right balance
between the long run and short run.
THE INCREMENTAL CONCEPT
• . Discounting Concept:
• This concept is an extension of the concept of time
perspective. Since future is unknown and
incalculable, there is lot of risk and uncertainty in
future.
EQUI MARGINAL CONCEPTS
• Illustration:
• The firm which ignores the short run and long run considerations will meet with failure can be
explained with the help of the following illustration. Suppose, a firm having a temporary idle
capacity, received an order for 10,000 units of its product. The customer is willing to pay only
Rs. 4.00 per unit or Rs. 40,000 for the whole lot but no more.
• The short run incremental cost (ignoring the fixed cost) is only Rs. 3.00. Therefore, the
contribution to overhead and profit is Rs. 1.00 per unit (or Rs. 10, 000 for the lot). If the firm
executes this order, it will have to face the following repercussion in the long run: