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Ecommerce Module 1

Commerce is the exchange of goods and services, and e-commerce refers specifically to commerce conducted electronically online. E-commerce includes business-to-business, business-to-consumer, consumer-to-consumer, and other transactions facilitated by the internet. It has several advantages like lower costs, global reach, and 24/7 availability but also faces challenges around security, product examination, and internet access. Emerging trends include increased use of technologies like augmented reality, voice assistants, subscriptions, and mobile access.

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135 views34 pages

Ecommerce Module 1

Commerce is the exchange of goods and services, and e-commerce refers specifically to commerce conducted electronically online. E-commerce includes business-to-business, business-to-consumer, consumer-to-consumer, and other transactions facilitated by the internet. It has several advantages like lower costs, global reach, and 24/7 availability but also faces challenges around security, product examination, and internet access. Emerging trends include increased use of technologies like augmented reality, voice assistants, subscriptions, and mobile access.

Uploaded by

Blaze 2021
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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COMMERCE

COMMERCE IS A DIVISION OF
TRADE OR PRODUCTION WHICH
DEALS WITH THE EXCHANGE OF
GOODS AND SERVICES FROM
PRODUCER TO FINAL CONSUMER
E-COMMERCE
 It is commonly known as electronic marketing.

 It consist of buying and selling goods and services over


an electronic system such as the internet.

 E-commerce is the purchasing , selling & exchanging


goods and services over computer network or
internet through which transactions or terms of sale
are performed electronically.
E-COMMERCE VS. E-
BUSINESS
 We use the term e-business to refer primarily to the
digital enablement of transactions and processes
within a firm, involving information systems under
the control of the firm.

 E-commerce include commercial transactions


involving an exchange of value across
organizational boundaries
FEATURES OF E-COMMERCE
• Ubiquity
• Organized activity
• Information
• Consumer Reviews
• Personalization & Customization
• Product comparison
• Live chat
• Product Demos
• Interactive
• Cut supply chain
• Technology can equally be barrier
ADVANTAGES OF E-COMMERCE
 Faster buying/selling procedure, as well as easy to find
products.
 Buying/selling 24/7.
 More reach to customers, there is no theoretical
geographic limitations.
 Low operational costs and better quality of
services.
 No need of physical company set-ups.
 Easy to start and manage a business.
 Customers can easily select products from different
providers without moving around physically.
 Customer Insights
ISSUES OF E-COMMERCE
 Attracting the right customer
 Unable to examine products personally
 Not everyone is connected to the Internet
 There is the possibility of credit card number theft
 Unsuitable for certain products
 Quality concerns
 Retaining customers
 Choosing the right technology and partners
 Indian customer return much of the merchandise
they purchase online.
 Failure of payment Gateway
 Issues in Logistics
THE PROCESS OF E-COMMERCE
THE PROCESS OF E-COMMERCE
 A consumer uses Web browser to connect to the home
page of a merchant's Web site on the Internet.

 The consumer browses the catalog of products featured


on the site and selects items to purchase. The selected
items are placed in the electronic equivalent of a
shopping cart.

 When the consumer is ready to complete the purchase


of selected items, she provides a bill-to and ship-to
address for purchase and delivery
 When the credit card number is validated and the
order is completed at the Commerce Server site,
the merchant's site displays a receipt confirming
the customer's purchase.

 The Commerce Server site then forwards the order to


a Processing Network for payment processing and
fulfilment.
DIFFERENT TYPES OF E-
COMMERCE

• Business-to-business (B2B)

• Business-to-Consumer (B2C)

• Business-to-government (B2G)

• Consumer-to-consumer (C2C)

• Government to consumer (G2C)

• Government-to-business (G2B)
WHAT IS B2B E-COMMERCE?
 B2B e-commerce is
simply defined as
ecommerce between
companies. About 80% of
e-commerce is of this
type.
 Examples:
 Intel selling microprocessor
to Dell
 Heinz selling ketchup to
Mc Donalds
B2B (BUSINESS-TO-
BUSINESS)
Indiamart.com Tatab2b.com
WHAT IS B2C ECOMMERCE?
 Business-to-consumer e-commerce, or
commerce
between companies and consumers, involves
customer gathering information; purchasing
• s
physical goods or receiving products over
electronic network.
an

•Example:
• Dell selling me a laptop
B2C (BUSINESS-TO-CONSUMER)
Snapdeal.com Flipkart.com
WHAT IS B2G ECOMMERCE?

 Business-to-government e-commerce B2G is


or generally defined as commerce between
companies and the public sector. It refers to the
use of the Internet for public
licensing procedures, and procurement,
related
other operations government-


Example: Business pay taxes, file reports, or sell goods and
services to Govt. agencies.
WHAT IS C2C ECOMMERCE?
 Consumer-to-consumer e-
commerce or C2C is simply
commerce between private
individuals or consumers.
 Example:
 Mary buying an iPod from
Tom on eBay
 Me selling a car to my
neighbour
G2C E-COMMERCE
• Part of e-governance.
• Objective of this model is to provide good and effective services to
each citizen.
• The Government provides the following facilities to the citizens through
website.
• Information of all government departments,
• Different welfare schemes,
• Different application forms to be used by the citizens.
G2B E-COMMERCE

• Government-to-business (G2B) is a business model that refers


to government providing services or information to
business organisation.

• Government uses B2G model website to approach business


organizations. Such websites support auctions, tenders and
application submission functionalities.
SUB-CATEGORIES OF E-COMMERCE

Retail
Wholesale
Drop shipping
Crowdfunding
Subscription
Aggregator
Affiliate
WHAT IS M-COMMERCE?
 M-commerce (mobile commerce) is the buying
and selling of goods and services through wireless
technology-i.e., handheld devices such as cellular
telephones
 Mobile Ticketing
 Information Services
 Mobile Banking
M-Commerce
BENEFITS Global Reach

Consumer Analytics

Rapid Extension

Scalability

Target timing

Other benefits (convenience, wider variety, Automates a businesses)

LIMITATIO Poorly executed

N
Lack of transaction security

Mobile friendly website

Lack of information
E-COMMERCE
ENVIRONMENTAL FACTORS:
I. Economic factor
• Economic Forces and E-Commerce
• Levels of Inflation
• Rate of interest
• Trends of Employment

II. Technological factor


• Organizational Change
• Business Processes
• Sustainable Competitive Advantage
• Costs Involved
• Efficiency
• Information Security/ Contingency Planning
III. Legal factor
• Business structure
• Brand identity
• Protecting trademark
• Tax implications

IV. Cultural & Social Factor


• Changing Preferences
• Demographics
• Advertising Techniques
MYTHS OF E- COMMERCE
1. Customer flock to website the moment it is launched
2. Online customers are easy to please
3. Making money on the web is easy
4. Lowering price and deep discounts give one edge
5. My product is amazing – I don’t need to market it.
6. Content marketing is waste of time
7. Negative online review may destroy your business.
8. Running an online business is cheaper than offline business.
TRENDS IN E-COMMERCE
Trends in Retail

 AR and VR
 Rise of voice commerce
 Modern delivery system
 Interactive chatbox
 Omnichannel for promotion and delivery
 Mobile commerce
 Rise of subscription
TRENDS IN E-COMMERCE
Trends in Tourism

 Online booking
 Automation and networking
 Additional global market
 Ease of accessibility
 Empowering customers
TRENDS IN E-COMMERCE
Trends in banking

 Website sales
 Comparison engine for banking products
 Product search engine on a home page
 Omnichannel in banking
 Mobile banking
 Cloud services
TRENDS IN E-COMMERCE
Trends in Education

 Distance and E-learning programs


 Mobile learning, E-learning websites,
gamification and education videos
 LMS

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