Social Mobilization

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SOCIAL MOBILIZATION

 Def1: Is the process of bringing together all societal and personal


influences to raise awareness of and demand for health care,
assist in the delivery of resources and services, and cultivate
sustainable individual and community involvement.
Def2: Social mobilization is the
process of bringing together all
societal and personal influences to
raise awareness of and demand for
health care, assist in the delivery of
resources and services, and cultivate
sustainable individual and community
involvement.
 STEPS IN SOCIAL MOBILIZATION
Step 1: Assessommunity needs,
issues and resources.
Step 2: Design a social
mobilization strategy. ...
•Step 3: Identify and partner with local
organizations. ...
•Step 4: Design, test and
produce social
mobilization materials. ...
•Step 5: Choose and
train social mobilizers. ...
•Step 6: Implement and
monitor social mobilization activities .
BENEFITS OF SOCIAL MOBILIZATION.
Community mobilisation contributes to giving back the
affected population a sense of control over their lives. As
people become more involved they are likely to become
more able to cope and more active in rebuilding their
own community, and a sense of hope and possibility for
the future is restored.

• Poverty alleviation -Social mobilization is an approach that


empowers people to participate actively in development
processes – through their own local initiatives and through
well informed and constructive dialogue at the policy level.

• Conflict prevention- As people prepare to address common


problems, and to collectively improve their socio-economic
conditions in an equitable, democratic and transparent
manner, possibility of conflict can be significantly reduced.

• Brings a sense of ownership - since every member in the


community is getting involved in issues pertaining the
community they develop a sense of belonging.to the
community and the resources in it.
Environment – By organizing people to better manage their
natural resources and fight against practices and organizations
that degrade the environment through promoting appropriate
legal, regulatory and institutional frameworks and policy
dialogue.

Social mobilization is the primary step


of community development for recovery from conflicts
and disasters. It allows people to think and understand
their situation and to organize and initiate action for their
recovery with their own initiative and creativity.
KEY ELEMENTS OF SOCIAL MOBILIZATION

Key Elements of Social


Mobilization include ;
1.Partnership building and
networking
2.Community participation
3.Media and special events to raise
public awareness
4.Advocacy to mobilize resources
and effect policy change

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