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Multimedia Information and Media

1. Multimedia refers to using multiple mediums like text, audio, images, video and animation together to express ideas or information. 2. The five elements of multimedia are text, graphics, animation, audio, and video. Each element plays an important role in conveying messages effectively. 3. Animation and video are generally the most entertaining multimedia elements because they incorporate motion and visual elements. However, text is the most flexible and widely used element for presenting information on screen.

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261 views28 pages

Multimedia Information and Media

1. Multimedia refers to using multiple mediums like text, audio, images, video and animation together to express ideas or information. 2. The five elements of multimedia are text, graphics, animation, audio, and video. Each element plays an important role in conveying messages effectively. 3. Animation and video are generally the most entertaining multimedia elements because they incorporate motion and visual elements. However, text is the most flexible and widely used element for presenting information on screen.

Uploaded by

Jefferson Galicha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Multimedia Information and

Media
Which of the following is the
most entertaining?
Text

Video

Animation
W H AT I
S
M U LTIMED IA ?
M ED I
A + M ULTI
Definition

• A technique (such as the combining of


sound, video, and text) for expressing ideas
(as in communication, entertainment, or art)
in which several media are employed
(Merriam-Webster Dictionary)
T Y P E O F
S
M U L T I M E D I A
I N F O R A I O N A N D
M T
T I R F R M A S
H T
E O
TEXT

Text is the most widely used and


flexible means of presenting
information on screen and conveying
ideas.
Text files contain textual data and may be saved in
plain text or rich text formats . While most text files
are documents created and saved by users, they can
also be used by software developers to store
program data .
Examples of text files includes word processing
documents , logfiles, and saved email messages
GRAPHIC
S

is a company ' s road map , indicating both what the company wants to
become and guiding transformational initiatives by setting a defined

direction for the company ' s growth . Vision statements undergo minimal

revisions during the life of a business , unlike operational goals which may

be updated from year - to - year .


AUDIO

Audio files and streams play a major role in some multimedia systems . Audio files
appear as part of application content and also to aid interaction . When they

appear within Web applications and sites , audio files sometimes need to be

deployed using plug - in media players . Audio songs also come under the heading

multimedia . Multimedia presentations often have some audio tracks which makes
it

easier for people to understand .


The Audio Files category includes compressed and uncompressed audio
formats , which contain waveform data that can be played with audio

playback software .
VI DE O

The e m b ed di ng of video in multimedia applications is a powerful way to


convey information which can incorporate a personal element which other

media lack . Video also enhances , dramatizes , and gives impact to your

multimedia application . The advantage of integrating video into

a multimedia presentation is the capacity to effectively convey a great deal

of information in the least amount of time .


A N I MA T I O N

Animation adds visual impact to the multimedia project and are used in cartoons ,
scientific visualization . Animated components are c o m m o n within both Web
and

desktop multimedia applications . Animations can also include interactive effects ,

allowing users to engage with the animation action using their mouse and

keyboard .
The most c o m m o n tool for creating animations on the Web is Adobe Flash ,
which also facilitates desktop applications . Using Flash , developers can author FLV

files , exporting them as SWF movies for deployment to users . Flash also uses

ActionScript code to achieve animated and interactive effects .


Guided Question

• Which of the following Multimedia is the


most entertaining? Why?

• Which of the following Multimedia is the


most effective in conveying messages and
idea?
F I V E E L E MENTS
O F M U L T I MEDI A
Tex
t
Text is used as headlines,
subtitles, and slogans. It’s

purpose is to express specific

information or reinforce

information in other media. It

involves the use of text types,

sizes, colours and background

colour.
Graphics

Still/static pictures typically


accompany text to illustrate the

point or ideas the text makes.

Photos in a multimedia application

go beyond using them just as

decoration. In a multimedia

context graphics may consist of

slide shows or galleries that a

website or social media visitor

can view.
Animati
on
It can illustrate how things work or
present information in
entertaining

ways. Animation can also include

interactive effects allowing visitors to

engage with the animation action

using their mouse and keyboard.

Animation is a dynamic and media-

rich content that stays within one

container on a page –a verypowerful

form of communication.
Aud
io
It is a multimedia application
that uses dialogue, recorded

narration, music and sound

effects.
Vid eo

Video on websites, and


especially on social media
platforms, already has a great
presence and will only
continue to gain popularity
as more and more visitors
demand it. Short videos can
be a smart marketing
advantage and an excellent
way to differentiate yourself
from your competitors.
ADVANTAGES OF
MULTIMEDIA
● Multimedia enhances the effect of text presentations
●Improves the quality of presentation and retains the
attention of audience .
●It can be used for educational as well as entertainment
purpose .
● It is quick and easier to operate for the instructor .
● Multimedia presentations can be modified very
easily .
ADVANTAGES OF
MULTIMEDIA
●Multimedia is Entertaining as Well as Educational .
● Through participation in multimedia activities , students can
learn real - world skills related to technology .

●They will know the value of teamwork and the importance of


effective collaboration techniques .
●It helps the learners to express and represent their prior
knowledge and provides them with many learning
opportunities .
D IS A D V A N T A G E S
O F M U L T IM E D IA

● Non - interactive – if one - way , no feedback .


● Complex to create
● Time consuming .
● Use of multimedia is expensive video files can be large
and
a long dow n load time

may leave some students with nothing to do .


D IS A D V A N T A G E S
O F M U L T IM E D IA

● Sometimes , diverts students ’ attention to the pictures ,


sounds or relevant material presented in multimedia .

●Sometimes , excessive information about certain topic


leads to cognitive overload and it becomes
difficult for the students to understand all the information
presented to
them .
REFEREN CE
S
https://www.simplyeffectivewebdesign.com/five-

elements-of-multimedia/

smallbusiness.chron.com/5-components-multimedia-

28279.html

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