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The Introduction To Business/Agribusiness Basic Concepts & Terminologies by

This document provides an introduction to basic business and agribusiness concepts and terminology. It defines business as the sum of all operations involved in manufacturing, distribution, production, storage, processing and distribution of outputs. It discusses the key sectors in a food production and marketing system including input, agricultural production, and food/output. It also defines and explains important business terminology such as market, management, managers, types of management including marketing, financial, supply chain, and human resource management.

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Adee Khan
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72 views15 pages

The Introduction To Business/Agribusiness Basic Concepts & Terminologies by

This document provides an introduction to basic business and agribusiness concepts and terminology. It defines business as the sum of all operations involved in manufacturing, distribution, production, storage, processing and distribution of outputs. It discusses the key sectors in a food production and marketing system including input, agricultural production, and food/output. It also defines and explains important business terminology such as market, management, managers, types of management including marketing, financial, supply chain, and human resource management.

Uploaded by

Adee Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Introduction to

Business/Agribusiness
Basic Concepts & Terminologies
By

 
Mr. Manan Aslam
(FACULTY MEMBER)

[email protected]
Introduction
Every body come across with
business sector

Producer/Manufacturer
Traders (Commission Agents,
Processors, Wholesalers, Retailers)
Consumer (Individual v/s Industrial)
BUSINESS
“Business is the sum total of all operations involved in the
manufacturing and distribution of input supplies, production
activities on the unit, storage, processing and distribution of
output (commodities) and items made from them.”
Food Production & Marketing
System

Input Sector

Agricultural Production Sector

Food/Output Sector
BUSINESS BASIC TERMINOLOGIES

Market is the place where buyer & seller


interacts with each other
Supply inputs to farm/production sector
Produce raw products
Transform raw products into final products
desired by consumer
Move final products through marketing system to
ultimate consumer
Management
Management is the act of getting people together to
accomplish desired goals and objectives using
available resources efficiently and effectively.

Managers
A manager who is in charge of developing a new 
product, for example, must coordinate the efforts of
his team (human resources) and make sure they get
the tools needed to get the job done. If the goal is not
met, it is the manager who is held responsible.
Key Functions of Management
 Responsibilities of managers highly varied
and range from
 Ordering inputs
 Hiring and firing individuals
 Decisions to sell or buy business interests

 As CEO responsible for overall activities


 As Team Manager responsible for specialized
areas
 On a smaller farm business, one individual may
assume multiple roles – CEO, Manager, Labor
Types of Management
 Four management types to create and
sustain viable business

 Marketing Management

 Financial Management

 Supply Chain Management

 Human Resource Management


Marketing Management
Involves understanding consumer
needs and effectively positioning and
selling products and services in the
market place

Focused on careful and planned


execution of how, why, where, when
and who sells a product or service
and to whom it is sold

Decisions include
what products to produce
what services to offer
what information to provide
what price to charge
how to promote the product
FINANCIAL MANAGEMENT
 “Profit” is driver of any business
 FM is carefully managing the financial
resources, includes:
 Generating data to make good decisions
 Using tools to analyze alternatives
 Managing assets, liabilities & owner’s investment
in the firm
 Financial information helps understand health
of business
 Balance Sheets & Income Statements
 Financial analysis tools
 Budgeting, ratio analysis, financial forecasting and
break even analysis
SUPPLY CHAIN MANAGEMENT
Provides the tools managers need to meet the
operations and logistical challenges
Operation Management
Strategic use and movement of resources to
produce goods and services
Focuses on the direction and the control of the
processes used to produce goods and services
that we buy and use each day
Logistics Management
New ways to lower costs, by finding better ways
to ship & store the products
Involves the set of activities around storing and
transporting goods and services from
manufacture to buyer
Human Resource Management
Management is about people
Encompasses managing two
areas
Mechanics of personnel
administration
Motivating people to offer and
contribute their maximum potential
Decisions include
how to organize the firm
where to find people
how to hire them
how to compensate them
how to evaluate them
PowerPoint created by:
Manan Aslam
MSc (Hons) / MBA (Marketing &
Agribusiness) from University of
Agriculture, Faisalabad (UAF)

More than 7 years of


multidisciplinary teaching &
research experience (UMT, LHR
&SKT & UAF, FSD)

Published seventeen research


papers mostly in HEC recognized
journals of Pakistan

Writing a number of popular


newspaper and magazines articles
Cont…
 
COUNTRIES VISITED:
 Bangladesh (fully funded conference by BRAC, Bangladesh)
 Dubai
 Turkey
 Iran (fully funded workshop by APO, Japan)
 The Netherlands (fully funded training course by NFP, The
Netherlands)
 Thailand (Australian Centre for International Agricultural
Research, ACIAR) 
 

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