Hosting & Domain

Hosting and domain are the two things which

we need for launching our website.

1. Hosting is the place where your websites fill

will be stored.
2. Domain is the name of your site.
 What is domain?

• A domain name is your website name. A domain

name is the address where Internet users can access
your website. A domain name is used for finding and
identifying computers on the Internet. Computers use IP
addresses, which are a series of number. However, it is
difficult for humans to remember strings of numbers
• Eg: www.victoriousdigital.in
• IP Address: 77.104.142.124

• What is Domain ?
Domain Is unique name that identifies a website.
 What is hosting?

• Hosting (also known as Web site hosting,

Web hosting, and Webhosting) is the business of
housing, serving, and maintaining files for one or
more Web sites. More important than the
computer space that is provided for Web site files
is the fast connection to the Internet.
• What is Hosting ?
Web hosting is service providing space on
internet for websites.
• Ex. Godaddy.com, Net4.in, Doteasy.com
 What is Search Engine?
Search engine is a service that allows Internet users to search for content via
the World Wide Web (WWW). A user enters keywords or key phrases into
a search engine and receives a list of Web content results in the form of
websites, images, videos or other online data. The list of content returned
via a search engine to a user is known as a search engine results page
(SERP)
• Google.
• Bing.
• Yahoo.
• Ask.com.
• AOL.com.
• Baidu.
• Wolframalpha.
• DuckDuckGo.
 Search Engine Work
Crawler: It is program(software). A Web crawler, sometimes called a spider or
robot. Web crawlers help in collecting information about a website and the
links related to them.

Crawling: The search engines have the web crawler or spiders to perform
crawling. The task of crawler is to visit a web page, read it and follow the links
to other web pages of the site. Each time the crawler visits a webpage it
makes a copy of the page and adds its URL to the index

Indexing: An index is another name for the database used by a search engine.
Indexes contain the information on all the websites that Google (or any other
search engine) was able to find. If a website is not in a search engine’s index,
users will not be able to find it.

Retrieval: The last step in search engine activities is retrieving the best matched
results. Basically, it is nothing more than simply displaying them in the
browser.
 What is SEO?
Search engine optimization (SEO) is the practice of increasing
the quantity and quality of traffic to your website through
organic search engine results.
• SEO (Search engine optimization) is the way to fetch traffics
on your website from search engine. In other words; SEO is
the technique to make visible your website on search engine.
• Types of SEO
• SEO are mainly perform in two way, they are;
• On-Page SEO
• Off-Page SEO
 What is on page & Off page seo
• OnPage SEO is the process of making your website
search engine friendly. In simple words this means
adjusting certain elements on your website so that
search engines are able to crawl and understand the
content and structure of your website
• Off page SEO refers to techniques that can be used
to improve the position of a web site in the search
engine results page (SERPs). Many people
associate off-page SEO with link building but it is not
only that.
ON PAGE SEO
 Meta Tags Optimization
• Meta tag provides metadata about Html page or
web-page. In other words it gives some
information about our Html page. Metadata is
not displayed on web-page but when you search
any keyword on search engine it will display.
• Why use meta tag
• It is used for specify page description, keyword,
author of page, last modify, index page by
search engine or not.
 Meta Title
• Length: It should be a maximum of 60 characters long, i.e. Google
usually displays the first 50 to 60 characters of a title tag.
• Keyword placement: Place the targeted keyword at the start of your title
and keep the least important words at the end.
• Keyword separation: Use vertical lines or pipes to separate targeted
keywords and phrases, i.e. avoid the use of commas, underscores,
dashes, etc.
• Don't repeat title tags: Write different titles for different pages, i.e. don't
place the same title on multiple pages.
• Simple: Your targeted keyword or phrases should be simple and short,
i.e. avoid the worlds such as if, and, then, but, etc.
• Website or company name: Don't use website or company name in the
title tag unless it is very popular or part of your important keywords.
 Meta Description
• The meta description is an important part of search marketing, i.e. a relevant
and compelling description draws users from search engine result pages to
your website which improves the click through rate for that webpage.
• Some instructions to write optimized title tags are listed below:
• Keywords: Incorporate the most important keywords in your meta description.
• Readability: It should be simple and relevant, i.e. it should read like a human-
written sentence and keyword stuffing should be avoided.
• Compelling: It should be as compelling as possible, i.e. it should clearly
describe the content of the page.
• Length: It should be up to 150 to 160 characters long else search engine will
truncate it, so keep the important keywords in the first or second line of the
description.
• Don't repeat: Write different meta descriptions for different pages else search
engine may penalize you for repeating the same description on different pages.
 Keywords Types & Analysis Tool
• Google Adword Keyword Planner tool
• Step1: Login with Google adword account
• Step2: Select tool option
• Step3: Choose Keyword planner option
• Step4: Select First Option for keywords analysis
• Step5: Types your keywords
• Step6: Click Get Ideas
 Generic Keywords

• Just as the title suggests these are very

generic, unspecific terms that get searched for.
Something like “Tennis Shoes” or “Digital
Cameras”
 Short Tail Keywords
• Short tail keywords are search phrases with only one
or words. Their length makes them less specific than
searches with more words. “Egg” (1 word) is an
example of a short tail keyword, whereas “Make
scrambled eggs fluffy” (4 words) is a long tail keyword.
• Seasonal Keywords: These keywords are use for only
particular duration. Eg: Diwali greetings, Diwali
Messages, Diwali offers online..
• Here can used long tail & short tail keywords
 What is long tail keywords in SEO?
Three good reasons to target long tail keywords! ... Long tail
keywords are those three and four keyword phrases which are
very, very specific to whatever you are selling. You see, whenever
a customer uses a highly specific search phrase, they tend to be
looking for exactly what they are actually going to buy.
 
LSI(Latent Semantic Indexing) Keywords are the keywords that are
semantically related to your primary keyword. They are the
synonyms or closely related words/phrases of your targeted
primary keyword for the particular web page. Including LSI
keywords with main keywords is SEO friendly as increase search
relevancy
 what is LSI keyword in seo
• Latent semantic indexing (LSI) is a system
search engines use to analyze the other words
people use surrounding a given topic. LSI
keywords are words and phrases with a high
degree of correlation to your target topic.
Google's algorithm uses them to help
determine content quality and relevance to
the search term
 Keyword Density

• Keyword density is the percentage of times a keyword or phrase appears

on a web page compared to the total number of words on the page.

In the context of search engine optimization, keyword density can be

used to determine whether a web page is relevant to a
specified keyword or keyword phrase.

• Keyword density is the percentage of the number of times a keyword

appears on a page divided by the total number of words in that page.

• Formula: (Number of keywords/ Total number of words) * 100

• Tool: http://tools.seobook.com/general/keyword-density/
 OnPage: Link Optimization
• A good link structure means better crawling.
• link should be short, neet & clean
• link should be case sensitive
• avoid underscores, Comma, Space & other special
char as word separators in URLs (_ , & @ #$%!)
• avoid Keyword stuffing and repetition words
www.victoriousdigital.in/about-us - right link structure
www.victoriousdigital.in/about_us - wrong structure
•
 OnPage: Image Optimization
• Why we are optimize images ? Image optimization is a good
way for increase your sites or blog SEO, We optimize images
in different way first is to reduce size of images, because if
we are use a large size of images then our page loading time
is increased, second is use title and alt tag for image. 

• <img src="image link"/ alt=“alt text”> image tag in your

website webpage will display an image, but search engine
robots don't understand what the image is about. That's why
you have to add alternative text for your webpage images
 OnPage: Html Tags

• <h1>Main Heading</h1>
• <h2>Main Heading</h2>
• <h3>Sub Heading</h3>
• <h4>Sub Heading</h4>
• <h5>Sub Heading</h5>
• <h6>Sub Heading</h6>
 Heading Tag important instructions

1. Never miss the H1 tag on a page as the search spiders tend to

look for h1 tags to get the idea about the content of the page.
2. Don't overuse H1 tag, i.e. it should be only one for each page.
3. Use targeted keywords or phrases in the headings; avoid
words that are not relevant to the page.
4. Use targeted keywords in the beginning of the headings.
5. The headings should be followed by a body of relevant
content.
6. Maintain the order of heading tags; H1 should come first in
the page then H2, H3 and so on.
 Tags:
• Bold Tag: It is used for make to text bold
• <b>Text Bold</b>
• <strong>Text Bold</strong>
• Italic Tag
• <i>Italic Text</i>
• <em>Italic Text</em>
• Anchor Tag:
• <a href=“http://victoriousdigital.in/”>Victorious
Digital</a>
• The h1 tag is the most important heading
because it’s the highest level tag that shows
what your specific page is about. Search
engines generally give this tag more weight
over other headings, so it usually improves
your search engine ranking when you use it
correctly and in conjunction with other onsite
SEO techniques.
• H1 tag use once on page
What is Canonical Tag or Link
 How to fix canonical link

• <link rel="canonical” href="http://victoriousdigital.in" /> 

• The canonical element, often called the “canonical link”, is an

HTML element that helps webmasters prevent duplicate content
issues. It does this by specifying the “canonical URL”, the
“preferred” version of a web page. Using it well improves a site's
SEO. 
• https://yoast.com/rel-canonical/#canonical-link-element
 404 error / Page Not Found

• The HTTP 404 Not Found Error means that the webpage you

were trying to reach could not be found on the server. It is a
Client-side Error which means that either the page has been
removed or moved and the URL was not changed accordingly,
or that you typed in the URL incorrectly.
 OnPage: 301 & 302 Redirection
• 301 - Moved Permanently
• A 301 redirect is also known as a Permanent Redirect. The
word 'permanent' means all qualities of the redirected page
will be passed on to the new page like
• 302 - Moved Temporary
• A 302 redirect is also known as a Temporary Redirect. 302 is
used when you want to redirect your site visitors into another
webpage but you plan to bring the redirected page back after
some time. Knowing this, the 302 redirect will not pass on all
qualities of the redirected page to the new page.
 Difference Between 301 And 302 Redirect

301 302

1 It is used for permanent redirect It is used for temporarily redirect

In case of 301; the old page will be

In case of 302; the old page not
2 removed from Google's index and the new removed from Google's index.
one will replace it.

All qualities of the redirected page will be In case of 302 redirect; will not pass
3 passed on to the new page like; PageRank, on all qualities of the redirected
Traffics. page to the new page.
 Robot.txt
 Robots.txt is a text file webmasters create to instruct
web robots (typically search engine robots) how to
crawl pages on their website.
 The robots exclusion standard, also known as
the robots exclusion protocol or simply robots.txt, is
a standard used by websites to communicate with
web crawlers and other web robots. The standard
specifies how to inform the web robotabout which
areas of the website should not be processed or
scanned.
 Robots.txt Format
User-agent: *
Disallow: /(mention here page which you want block )

The "User-agent: *" means this section applies to all robots. The
"Disallow: /" tells the robot that it should not visit any pages on the
site.
There are two important considerations when using /robots.txt:
robots can ignore your /robots.txt. Especially malware robots that
scan the web for security vulnerabilities, and email address
harvesters used by spammers will pay no attention.
the /robots.txt file is a publicly available file. Anyone can see what
sections of your server you don't want robots to use.
 Do you need a robots txt file?
• Your site is simple and error free and you want
everything indexed. You do not have any files
you want or need to be blocked from search
engines. You do not find yourself in any of the
situations listed in the above reasons to have
a robots.txt file. It is okay to not have
a robots.txt file
 Where do you put robots txt?
• You must apply the following saving
conventions so that Googlebot and other web
crawlers can find and identify your robots.txt
file: You must save your robots.txtcode as a
text file, You must place the file in the highest-
level directory of your site (or the root of your
domain)
Make visible robots.txt
http://victoriousdigital.in/robots.txt
 OnPage: XML Site Map
• Sitemap improve the crawling of your site.
• It contains all web pages url. XML sitemap is
primarily designed for the search engines.
• It includes all the activities of a site like along
with the main URL it contains all other URLs
with their meta data.
 Is XML Sitemap important?
• XML Sitemaps are important for SEO because
they make it easier for Google to find your site's
pages—this is important because Google ranks
web PAGES not just websites.
• There is no downside of having an XML
Sitemap and having one can improve your SEO,
so we highly recommend them.
• Make visible sitemap
• http://victoriousdigital.in/sitemap.xml
 HTML Sitemap
• An HTML sitemap allows site visitors to easily
navigate a website.
• It is a bulleted outline text version of the site
navigation.
• The anchor text displayed in the outline is linked
to the page it references.
• Site visitors can go to the Sitemap to locate a
topic they are unable to find by searching the
site or navigating through the site menus.
SEO CONCEPTS
 What is Bounce Rate?
• The percentage of visitors to a particular website who navigate away
from the site after viewing only one page.
• "a rising bounce rate is a sure sign that your homepage is boring or off-
putting"
 
• Bounce rate is the percentage of single page visitors. It is the number of visits in which
a person leaves your website from the landing page without browsing any further.
•  
• Bounce rate = (Total Number of Visits viewing one page only / Total number of
visits)*100

For example, if your site received 3, 00,000 visits in one month, out of which 1,50,000
bounced after visiting just one page, your bounce rate for that month would be
1,50,000 divided by 3,00,000, which equals to 0.50 (or 50%)
• Bounce rate is the percentage visitors who visit the site and then leave it right away.
• Basically, when you see something interesting on the Internet and you click on it, you will
be sent to a landing page. This is the first page you see and your first contact with a
website.
• Some people will not be satisfied with this page causing them to instantly leave.
• The number of visitors who instantly left form the bounce rate index. It is measured in
percentage. So, if 100 % of visitors bounced (left), this is a good indication that they hate
what they’re seeing.
• How can you lower your bounce rate?
• Improve your targeting
• Be careful with titles
• Do not forget meta description
• Quality content is a must
• Handling ads and popups
• Use call-to-action (CTA)
• Improve your navigation
• Speed up your website
• Mobile-friendly is the way to go
 Sandbox Effect

• Definition: The Google sandbox refers to a commonly held

belief that Google has a filter that places all new websites
under restrictions for a certain amount of time to prevent
them from ranking in searches. ... It is extremely difficult to
avoid having a brand new domain being placed in
the sandbox.
• The Google Sandbox is an alleged filter placed on new
websites. The result is that a site does not receive good
rankings for its most important keywords and keyword
phrases. Even with good content, abundant incoming links and
strong GooglePageRank, a site is still adversely affected by
the Sandbox effect.
• The Google Sandbox Effect is a theory used to explain
why newly-registered domains or domains with
frequent ownership changes rank poorly in Google
Search Engine Results Pages (SERPS). In other words
new websites are put into a “sandbox” or a holding
area and have their search ratings on hold until they
can prove worthy of ranking. Sand box is defined as a
time period which a new website needs to wait, in
order to get ranking for key words. In order words, it
can be defined as a filter system that Google places
on every new webpages. Google crawl each and every
webpage of new website, this time required in this
crawling process is termed as Sand box
 Google Penalty

• A Google penalty is the negative impact on a

website's search rankings based on updates
toGoogle's search algorithms and/or manual
review. The penalty can be a by-product of an
algorithm update or an intentional
penalization for various black-hat SEO
techniques.
 Page Rank

 
• PageRank (PR) is an algorithm used
by Google Search to rank websites in their
search engine results.
• PageRank was named after Larry Page, one of
the founders of Google. PageRank is a way of
measuring the importance of website pages
 Domain Authority 

• Domain authority is a measure of the power

of a domain name and is one of many search
engine ranking factors. Domain authority is
based on three factors: Age, Popularity, and
Size. SEO gurus Moz can be credited with the
metric known as DA or domain authority.
 Page Authority 

• Page Authority (PA) is a score developed by

Moz that predicts how well a specific page will
rank on search engine result pages
(SERP). ... Page Authority is based on data
from the Mozscape web index and includes
link counts, MozRank, MozTrust, and dozens
of other factors.
 What is Inbound Links?

• An inbound link (also referred to as a

back link) is a hyperlink on a third-party web
page that points to a web page on your site. ...
Google's Webmaster Tools is a free tool you
can use to see the inbound links
pointing to your site.
 What is Outbound Links?
 

• A study conducted by marketing firm Reboot aims

to show that there is a positive correlation between
a page's outgoing links and its search rankings.
Reboot hypothesized that Google can determine
the authority of a page or website based on what
other authority sources it associates itself with
(by linking to them).
• It is basically link on your website that points to the
link of another website.
 What is Link Building?

• Link building (alternative spellings include link

building and link-building) refers to the
process of getting external pages to link to a
page on your website. It is one of the many
tactics used in search engine optimization
(SEO)
 What Is Link Farming?
• On the World Wide Web, a link farm is any
group of web sites that all hyperlink to every
other site in the group. ... Although some link
farms can be created by hand, most are
created through automated programs and
services. A link farm is a form of spamming
the index of a web search engine (sometimes
called spam indexing)
 Dofollow Links
• Dofollow link passes link juice and they definitely help you
much, in order to achieve good page rank. As it instructs
search engine spiders to follow this link.
 Nofollow Links

• Nofollow links are those links which

contain Rel=”Nofollow” attribute. These links don’t play any
role in improving Seo ranking or visibility of your website.
• The attributes Rel=”Nofollow” clearly instructs search
engine bots to not index particular link.
• By adding above attributes, crawlers or bots simply ignore
the links & doesn’t pass link juice to it. Thus those links are
not indexed in SERP.
• These only allow humans to follow the links. Thus, you will
be getting traffic but those links are not helpful to rank on
search engine.
 Black Hat SEO
• In search engine optimization (SEO) terminology, black hat SEO refers to
the use of aggressive SEO strategies, techniques and tactics that focus only
on search engines and not a human audience, and usually does not obey
search engines guidelines.
• Unrelated Keywords: Don't: Add irrelevant keywords to the
copy for extra page hits.
• Do: Keep the content focused on a specific topic so users find
what they are searching for.
Keyword Stacking and Keyword Stuffing:
• Don't: Repeat keywords to the extent that it reads like
gibberish in a sentence or image alt text.
Example: "Picture frames picture frames pictures pictures
pictures."
• Do: Write sentences that make sense, have a reasonable
keyword density, and that use semantically related words
instead of endlessly repeating keywords.
Example: "Our photo framing services can accommodate
large formats to ensure everyone gets the big picture."
Tiny Text, Hidden Text, and Hidden Links
• Don't: Put illegible text at the bottom of the page, make the text the same color
as the background, or format text or images that are visually undetectable as
links.
Example: "This is a short sentence full of illegible gray text.“
• Cloaking
• Don't: Present search engines with one set of content and site
visitors with another, tricking visitors from search engines into
experiencing a page of substantially different content.
Example: A user searches for "happy octopus", clicks on a search
result that appears to be about sea creature psychology, and is
greeted with pornography.
• Duplicate Content or Mirror Site
• Don't: Copy a substantial amount of content from another website, with or
without permission.
Example: A website reprints an authoritative article found elsewhere to increase
the number of visitors.
Blog Spam or Comment Spam:
Don't: Automatically post links as comments on blogs to increase
the number of inbound links.
Example: "Great post! |3uy ch34p v14gr4 w1th fr33
5h199ing."
• Link Farms
• Don't: Seek links from or link to sites with unrelated or low
quality content in an attempt to improve visibility in the
SERPs.
Example: A long list of unrelated links and with supporting
content can be found at pagehole.com.
• Doorway pages are web pages that are created for
spamdexing. This is for spamming the index of a search engine
by inserting results for particular phrases with the purpose of
sending visitors to a different page.
 Google Algorithm

Algorithm is a set of rules, or a unique formula, that the search engine uses
to determine the significance of a web page and each search engine has its
own set of rules.
 What is a Google Panda?
• Google Panda is a change to Google's search
results ranking algorithm that was first
released in February 2011.
• The change aimed to lower the rank of "low-
quality sites" or "thin sites", in particular
"content farms", and return higher-quality
sites near the top of the search results.
 What is Google Penguin?
• Google launched the Penguin Update in April 2012 .
• This update was aimed to decrease the ranking of
websites that are not following Google’s Webmaster
Guidelines or violating them.
• Google Penguin checking your websites quality
backlines.
• It decrease the following
-Poor quality sites
-Paid Links
-Poor quality links
 Hummingbird algorithm in SEO?

• Google Hummingbird is a launched September

2013
• that Hummingbird is paying more attention to
each word in a query, ensuring that the whole
query—the whole sentence or conversation or
meaning.“
• rather than particular words. The goal is that
pages matching the meaning do better, rather
than pages matching just a few words.
 Google: Mobile Friendly Update

• On April 21, 2015, Google released a 

significant new mobile-friendly ranking algorithm that’s designed to
give a boost to mobile-friendly pages in Google’s mobile search
results.
• The change is so significant that the date it happened is being
referred to by a variety of names. Here at Search Engine Land, we’re
calling it mobilegeddon, but sometimes it’s also referred to
as mobilepocalyse, mopocalypse or mobocalypse.
• One of the best ways to prepare is to test that Google considers
your web pages to be mobile-friendly by using its 
Mobile-Friendly Test tool. More about the algorithm, including ways
to bring improve the mobile-friendliness of your pages, is below.
 Google: EMD Update

• The EMD Update — for “Exact Match Domain” — is a

filter Google launched in September 2012 to prevent
poor quality sites from ranking well simply because
they had words that match search terms in their
domain names. When a fresh EMD Update happens,
sites that have improved their contentmay regain
good rankings. New sites with poor content — or
those previously missed by EMD — may get caught.
In addition, “false positives” may get released. Our
latest news about the EMD Update is below.
 Google Pigeon 
• Google Pigeon is the code name given to one
of Google's local search algorithm updates.
This update was released on July 24, 2014.
The update is aimed to increase the ranking of
local listing in a search. The changes will also
affect the search results shown
in Google Maps along with the
regular Google search results.
Google Analytics
 How to generate Google analytic code

• Open Google analytic account using Gmail id

• Add Website OR Mobile App
• Fill All fields websites details
• Copy Tracing id OR Code
• Place this code in website footer OR header file

• Hint:- You can add maximum 100 website using 1 account

 Google Analytics: Session
• A session is defined as a group of interactions
one user takes within a given time frame on
your website. Google Analytics defaults that
time frame to 30 minutes.

• https://www.business2community.com/seo/s
ession-look-google-analytics-change-0863538
 Google Analytics Segments
• A segment is a subset of your Analytics data.
For example, of your entire set of users,
one segment might be users from a particular
country or city. ... Segmentslet you isolate and
analyze those subsets of data so you can
examine and respond to the component
trends in your business….Read More
 Google Analytics Filters
• Basic Google Analytics Filters for Every Site.
In Google Analytics, Filters are used by Views
to segment the data into smaller
groups. Filters can be used to include only
specific subsets of traffic, exclude unwanted
data, or to search and replace certain pieces
of information….Read More
 Google Analytics Goals
• Using values for goals lets you focus on the highest value conversions, such as
transactions with a minimum purchase amount. When a visitor to your site or
user of your app performs an action defined as a goal, Analytics records that
as a conversion.
• To start setting up your goals:
• Go to your Google Analytics standard reports.
• Click on the “Admin” button in the top right.
• Click on “Goals”
• From one of the Goal sets, click “+ Goal” (goal sets are just a way for you to
easily group goals) to set up a new goal.

• A Conversion Goal is the measurement of some action an individual user has

done on your site. A few examples include: A completed purchase. A
submitted form…..Read More
 Filters vs Segments
• Filters and segments in Google Analytics are
two techniques used to select data to be
shown in reports.
They work very differently and it is important
to know the difference between the two
techniques before configuring and using them.
 Filters
• Filters change the way data is collected in a Google Analytics view. They are used primarily to
include or exclude data from a view but advanced uses include sophisticated search/replace
operations, rewriting and formatting of data fields.
Once that filtered data is collected, it is “set in stone” and then processed into the reports you
access via the reporting interface.
•
/!\ Because data in Google Analytics cannot be (re-)processed retroactively (save in very rare
cases), a best practice is to keep a “raw data” unfiltered view in your Google Analytics property.
That raw data view can be used as a "canary" to identify faults/bugs in your data collection or
site sections that can be filtered out into their own view.
•  
• Another best practice is to add an annotation in your view to point out when a specific filter
was applied; this helps your team members know of important changes to your view.
•  
• It should be noted that filters can only be used with Modify access rights and that filters can be
re-used on different views in the account or property. This means that you may not be able to
set and use filters. Also, filters are executed in a specific order so pay attention to your filter
conditions.
•  
• Further caveats: knowing regular expressions can come in handy but don't worry too much,
basic filters are provided with "wizard"-style settings.
Filters
 Segments
• Segments are a way to isolate a sub-set of your visitors (users) or visits
(sessions) based on behavioral parameters such as geography, visit regency
or conversion abandonment for instance. Once applied, a segment only
shows the part of the traffic that matches the specified user or session
behavior.
• Segments work differently than filters in that they apply to all existing data
in your view. They work in read-only mode so you can create as many
segments without risking to destroy/corrupt data going forward.
• A great test segment is to select the built-in (system) segment “Non-
bounced sessions” and compare it to the default “All sessions” segment for
insights on actual time spent on site and site engagement. 
• You can create up to 100 segments per user account so try them out and
experiment!
Segments
 OFF Page Activity
• Off page Activity Advantages