L4 Unit 2 Mkting Assignment-2019 (PART 1)
L4 Unit 2 Mkting Assignment-2019 (PART 1)
L4 Unit 2 Mkting Assignment-2019 (PART 1)
Marketing
Presented By
And how it interrelates with
1 other functional units of an organisation. Student ID:
01 Marketing and Trends
Content List
02 Different Marketing
Processes
05 Conclusion and
References
2
Marketing
Marketing is the essential process which is
used in order to attract people in a product
or service, It can be achieved through
proper market research, understanding
and analysis of the interest of the customer.
Marketing works with every aspect of the
business such as product development,
sales, methods and advertisement.
3
Marketing Trend
Present Market Trend Future Market Trend
The marketing which is present in today’s
era is a mixture of different trends, it has There is no definite idea that can depict the
been improved with time. Such as print future trend of marketing. However, we can
advertisements and Television only access the future of, marketing
advertisements have become better, novel through the past and present experience.It
strategies have been implemented. Few of is assumed that as the technology will be
the tactics used in marketing are stated available to the general public, the public
below : will eventually become more receptive
1. Internet Advertisement towards the marketing tactics. In the era,
2. Text message where everything is defined as per the
3. Social Media user’s needs, marketing will be based on a
4. Target campaigns pinpoint strategy (Williams, 2019).
5. Emails
4
Marketing Processes
Analysis of the opportunities
01 02 03 04
Product
Finance Manufacturing Distribution
department Legal Department department Department
It works with the Marketing also Marketing works Marketing
finance department works with the legal with the department makes
for the products and department to manufacturing sure that products
price, to know what ensure that department to make reach the point of
the market will bear. marketing and sales sure that the end purchase so that
It also aids in are done with the products at the end customers can buy
knowing the budget boundary of are the same as from it.
of the marketing applicable law. what the customers
7 assigned to it required.
Value and Importance of the
Marketing role
Starbucks has made its brand as a high-end quality brand which provides the best
experience for its customers. It not only sells high-end products and services but also
with premium prices.The core which differentiates Starbucks from other coffee
makers is the high quality of the services and products and goods customer service
that it provides. For the promotion of the product, it is very important that perfect
marketing should be done (Sawyer and Peter, 1983). Starbucks uses the word of
mouth marketing in order to promote the brand among the target audience. The
customers are generous to appreciate the taste of the coffee and the ambience of
the coffee shop. It not only advertises through brochures and word of mouth but also
through its environment, the elegant and comfortable furniture design is very crucial,
the marketing is already done to satisfy the needs of the customer (Milisavljevic,
2013). Starbucks is a cultural brand and it has ensured that it should connect with its
customers as per the regions that it operates in.
8
Conclusion
9
References
• 1. Forsey, C. (2019). What Is Marketing? [FAQ]. [online] Blog.hubspot.com. Available at:
https://blog.hubspot.com/marketing/what-is-marketing [Accessed 7 Apr. 2019].
• 2. Williams, A. (2019). Trends of Marketing Past, Present, and Future - Metova. [online] Metova. Available
at: https://metova.com/trends-of-marketing-past-present-and-future/ [Accessed 7 Apr. 2019].
• 6. Sawyer, A. and Peter, J. (1983). The Significance of Statistical Significance Tests in Marketing
Research. Journal of Marketing Research, 20(2), p.122.
10
Thank You
=
11