L4 Unit 2 Mkting Assignment-2019 (PART 1)

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Role Of

Marketing

Presented By
And how it interrelates with
1 other functional units of an organisation. Student ID:
01 Marketing and Trends
Content List
02 Different Marketing
Processes

03 Roles and Responsibilities

04 Relation with functional


departments

05 Conclusion and
References
2
Marketing
Marketing is the essential process which is
used in order to attract people in a product
or service, It can be achieved through
proper market research, understanding
and analysis of the interest of the customer.
Marketing works with every aspect of the
business such as product development,
sales, methods and advertisement.

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Marketing Trend
Present Market Trend Future Market Trend
The marketing which is present in today’s
era is a mixture of different trends, it has There is no definite idea that can depict the
been improved with time. Such as print future trend of marketing. However, we can
advertisements and Television only access the future of, marketing
advertisements have become better, novel through the past and present experience.It
strategies have been implemented. Few of is assumed that as the technology will be
the tactics used in marketing are stated available to the general public, the public
below : will eventually become more receptive
1. Internet Advertisement towards the marketing tactics. In the era,
2. Text message where everything is defined as per the
3. Social Media user’s needs, marketing will be based on a
4. Target campaigns pinpoint strategy (Williams, 2019).
5. Emails

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Marketing Processes
Analysis of the opportunities

The foremost step is to analyse the market so that better opportunities


can be found. The opportunities are related to the needs and
requirements of the customers. These customers are not satisfied with
the work of the competitors. The core company needs to focus on the
opportunities which are being offered which can aid to get success

Choosing the target Market

It is very important that marketing should only b done on the people


who are the potential customers of the product or service .the analysis
is conducted to select the potential customers, this is a known fact that
a company can not satisfy the needs of every customer but need to
pinpoint a specific customer instead.
.
Building the Marketing Mix
Once the strategy for the company has been finalized, the marketing
mix is considered. The marketing mix is the composition of different
variables of the market which are essentially used to generate the
response in the targeted market.the demand depends upon the certain
elements of the marketing mix.

Managment of the Marketing Efforts


It is the implementation phase of the marketing program, the marketing

5 mix created is now ready to be applied to the target market.


Role and Resonsibilities of a
Marketing Manager in

1. The manager has to collaborate with the external and


internal business partners for developing the marketing
strategies
2.The manager needs to lead the cross-functional teams,
and implement the marketing partnership plans
3. The marketing manager is responsible for project
management, the internal stakeholders need to be informed
timely.
4. Co-branding frameworks need to be developed while
managing the timelines , work plans.
5. Need to communicate with other functional departments
of Starbucks for advertising purposes.
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How marketing influences and interrelates with other functional
departments

01 02 03 04

Product
Finance Manufacturing Distribution
department Legal Department department Department
It works with the Marketing also Marketing works Marketing
finance department works with the legal with the department makes
for the products and department to manufacturing sure that products
price, to know what ensure that department to make reach the point of
the market will bear. marketing and sales sure that the end purchase so that
It also aids in are done with the products at the end customers can buy
knowing the budget boundary of are the same as from it.
of the marketing applicable law. what the customers
7 assigned to it required.
Value and Importance of the
Marketing role

Starbucks has made its brand as a high-end quality brand which provides the best
experience for its customers. It not only sells high-end products and services but also
with premium prices.The core which differentiates Starbucks from other coffee
makers is the high quality of the services and products and goods customer service
that it provides. For the promotion of the product, it is very important that perfect
marketing should be done (Sawyer and Peter, 1983). Starbucks uses the word of
mouth marketing in order to promote the brand among the target audience. The
customers are generous to appreciate the taste of the coffee and the ambience of
the coffee shop. It not only advertises through brochures and word of mouth but also
through its environment, the elegant and comfortable furniture design is very crucial,
the marketing is already done to satisfy the needs of the customer (Milisavljevic,
2013). Starbucks is a cultural brand and it has ensured that it should connect with its
customers as per the regions that it operates in.

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Conclusion

The collaboration of marketing with


different functional departments plays a
strong role as it helps to achieve the
objective of the organisation profoundly.
every organisation should essentially
work to improve its branding by working
with different departments of the
organisation. Each department provides
a part which makes marketing not only
efficient but profound too. The
interrelationship between different
departments is the core to success.

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References
• 1. Forsey, C. (2019). What Is Marketing? [FAQ]. [online] Blog.hubspot.com. Available at:
https://blog.hubspot.com/marketing/what-is-marketing [Accessed 7 Apr. 2019].

• 2. Williams, A. (2019). Trends of Marketing Past, Present, and Future - Metova. [online] Metova. Available
at: https://metova.com/trends-of-marketing-past-present-and-future/ [Accessed 7 Apr. 2019].

• 3. Kelly, G. and McLellan, R. (1982). Organizational processes in formulating marketing policies. Industrial


Marketing Management, 11(2), pp.105-109.

• 4. Foreman, S. (2003). Marketing. Henley Manager Update, 15(1), pp.10-19.

• 5. Milisavljevic, M. (2013). Value oriented strategic marketing. Marketing, 44(4), pp.299-309.

• 6. Sawyer, A. and Peter, J. (1983). The Significance of Statistical Significance Tests in Marketing
Research. Journal of Marketing Research, 20(2), p.122.

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Thank You
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