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Customer Churn Prediction Project: Group C

- The team completed exploratory data analysis on a customer churn prediction project including data visualization with charts - Analysis detected links between churning and customer features and extracted relations to perform feature extraction - Insights found higher churn at lower total charges when monthly charges are high, and that tenure, monthly charges, and total charges are linked to high churn - Future work includes feature engineering to prepare data for machine learning algorithms and improve their performance

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Rohit N
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78 views16 pages

Customer Churn Prediction Project: Group C

- The team completed exploratory data analysis on a customer churn prediction project including data visualization with charts - Analysis detected links between churning and customer features and extracted relations to perform feature extraction - Insights found higher churn at lower total charges when monthly charges are high, and that tenure, monthly charges, and total charges are linked to high churn - Future work includes feature engineering to prepare data for machine learning algorithms and improve their performance

Uploaded by

Rohit N
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Customer Churn Prediction Project

Reporting Week4 Group C


05-06-2021 to 11-06-2021 Nehalkumar Jesadiya c0793769
Rohit Nanawati c0796684
Shah Razzakh Mohammed c0794302
Sharjeel Ahmed c0806695
F a c u l t y S u p e r v i s o r : D r. P a r i s a N a r a e i
• Completed data exploration and analysis by analytics team.
• Presented pie charts for presenting various distribution. Such as Gender, Dependents,
Completed Tasks
Internet Service, Tec Support, etc.
in previous Week • Presented bar charts for presenting distribution of MonthyCharges, TotalCharges.
• Completed EDA(Exploratory Data Analysis) with help of Data visualization.
• Detected the link between Churning and the features.
Completed Tasks
• Used Data Visualization to extract the relation between Churning and each feature.
in this Week • Extracted relations to perform Feature Extraction.
Post Analyzation
Post Analyzation
Post Analyzation
Post Analyzation
Post Analyzation
Churn by Monthly Charges and Total Charges
Churn is high when
Monthly Charges are high.

Surprising Insight
As higher Churn at
lower Total Charges
• When we combined the insights of 3 parameters i.e., Tenure, Monthly Charges &
Total Charges then the picture is bit clear: Higher Monthly Charge at lower tenure
results into lower Total Charge. Hence, all these 3 factors viz Higher Monthly Charge,
Lower tenure and Lower Total Charge are linked to High Churn.

• The difference between a Month-to-month and annual contracts is bigger and can
lead to a conclusion that annual contracts are better to retain the clients, perhaps
fidelity promotions could aid to reduce the churn rate.

• Many Churned Clients used to pay with electronic checks, automatic payments, as
bank transfers or credit card have a few churned clients. A good idea could make
promotions to clients that use automatic payment methods. Having DSL internet
service also reduces the probability of Churn.

The outcomes • Lastly, the tenure of the churned clients. Most clients just used the service for one
month, seems like the clients used to service to check the quality or they couldn't
stay for the amount of charges, as the Monthly Charges for these clients was high
and the Total Charges was small, as the client just stayed a little time.
The type of contract has a strict relationship with churned clients, Month-to-month
contracts with high amount of charges could lead a client to leave the service.
• As exploratory analysis is open-ended by nature, a common challenge was deciding
when the exploration should end so analysts could move on to the next tasks.

Difficulties Encountered
• It was difficult to prepare graphs that can answer and provide insights for business
in Reporting Week
questions.
In next week, our analytics team will start working on Feature Engineering.
Feature Engineering efforts mainly have two goals:
Tasks to Be Completed 1. To prepare input data set, suitable for Machine Learning algorithm.
in Next Week 2. To improve performance of Machine Learning algorithm.
Thanks

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